This past GivingTuesday (December 2, 2025), Pledge 1% members from around the world came together to celebrate and share how they are moving their pledges to action.
We started at midnight with Pledge 1% Gives, our annual storytelling campaign that shares impact stories from across our community. The 2025 campaign was our most global and diverse yet. Here are some quick highlights.
By the Numbers: A Truly Global Movement
2025 was a record-breaking year for Pledge 1% Gives. We nearly doubled our goal of 24 stories, with many coming from members located outside of the United States:
- 47 Stories Shared: Representing approaches from companies of all sizes and stages.
- 12 Countries Represented: From Egypt to Malaysia, and Australia to Portugal, stories came in from diverse markets and locations.
- 47% International Participation: This is a significant jump from 31% in our last campaign, demonstrating that Pledge 1%’s flexible framework works across contexts and business cultures.
The campaign also highlighted the breadth of our membership, with stories from 11 Builder companies and 6 equity pledges.
Major Announcements & Commitments to Impact
This year’s campaign was punctuated by several announcements that illustrate how Pledge 1% members are taking their pledge to the next level:
- Circle Launched the Circle Foundation: A great example of an equity pledge coming to life and ensuring ongoing impact.
- Salesforce & The AI-Powered Impact Navigator: An innovative new tool to help companies of any size identify and act on their unique path to impact.
- Alton Aviation Surpassed $1 Million in Donations: A major milestone that showcases the cumulative power of consistent giving.
- Rokt Fueled Diversity in Motorsport: The launch of the first all-female F1 sim racing team is an innovative example of using corporate resources to break barriers and empower women in STEM and sports.
Celebrating Our Collective Impact
In addition, we opened the day with our Builders by ringing the Nasdaq Opening Bell. The ceremony included remarks from Pledge 1% CEO Amy Lesnick, who talked about the power of the movement’s collective impact and how companies are shaping the possibilities and norms for future generations.
Year-round Inspiration
The stories and examples shared on GivingTuesday permanently live on the Pledge 1% blog and are available for companies to access for inspiration, best practices, and new ideas.
We are also collecting impact stories, reports, and case studies throughout the year. We encourage you to email our team to learn about how to get your company featured.
