Corporate impact stats

Studies show that companies that engage in social impact efforts reap business benefits.

Social impact improves customer attraction and retention

72% of B2B buyers say they are more likely to buy from firms that do well on socio-political issues they consider important.¹

73% of business purchasers say they will pay more for products or services from companies that are succeeding on socio-political issues the buyers consider important.¹

55% of B2B customers say purpose has led them to buy from such a company when asked if a company’s support of social or political causes has affected purchase decision-making already.¹

27% of consumers are loyal to brands for ethical reasons.⁶

Social impact increases employee engagement and retention

71% of employees say societal impact is a strong expectation or deal breaker when considering a job.³

86% of employees prefer to support or work for companies that care about the same issues they do.⁴

93% of employees believe companies must lead with purpose.⁵

90% of employees who work at companies with a strong sense of purpose say they’re more inspired, motivated, and loyal.⁵

Companies see a 52% lower turnover among newer* employees who participate in their corporate purpose programs (* < 2.5 years)⁹

53% of Gen Zers say it’s very important for their work to have meaning.⁹

80% of Gen Zers and 59% of millennials saying that better alignment with their values and interests is a priority for their place of employment.⁹

Social impact and employee engagement creates a financial advantage

Companies with high employee engagement are 23% more profitable than ones with low engagement.⁷

89% of executives say companies that lead with purpose have a competitive advantage in today’s marketplace.⁸

70% of global investors remained committed to sustainability goals despite political or economic headwinds.²

Social impact increases brand trust and reputation

49% of CxOs expect sustainability efforts have or will have a positive impact on brand recognition and reputation.¹⁰

Corporate impact stats

Social impact improves customer attraction and retention

Social impact increases employee engagement and retention

Social impact and employee engagement creates a financial advantage

Social impact increases brand trust and reputation

Sources