Accelerating Opportunity for Women Everywhere
At Rokt, we believe in unleashing potential through action, creating opportunities for women to connect, grow, and lead.
Our partnership with Oracle Red Bull Racing, is helping unleash a new era of possibility for women in motorsport and sim racing. In 2023 we launched Rokt the Rig, a global development program built to find and elevate talented female sim racers. The momentum from this program has leveled up in 2025 with the launch of Rokt Red Bull Sim Racing, the first all-female team competing in the FIA-backed British F4 Esports Championship.
As a Team Partner of the Red Bull Racing Pepe Jeans car in the 2025 season of F1 Academy, Rokt continues to drive inclusion and representation, helping women take the wheel. We’re also proud to sponsor Red Bull Racing’s International Women in Engineering Day, to create more female innovation in STEM.
We’re also proud to support Vital Voices Global Partnership, a global organization dedicated to investing in women leaders who create positive change and momentum in their communities. Through mentorship walks and leadership exchanges, Rokt leaders are helping women unlock their potential and extend their impact worldwide — and we’ve even welcomed new Rokt’stars who first connected with us through these events.
Inside Rokt, our employee resource group Women Who Rokt drives this mission forward, fostering community and championing inclusion across our global offices. In partnership with The Female Quotient, we’ve hosted events that spark meaningful dialogue, amplify women’s voices, and encourage allyship – including Equality Lounges at Formula 1 and F1 Academy races in 2025, where women leaders come together to share ideas and drive progress across industries.
We want to ensure that we harness the platform we have to unleash opportunities for others. From the boardroom to the racetrack, Rokt is driving forward with purpose, empowering women to own every moment and shape what’s next.
