About Us

Pledge 1% is leading a global movement to embed social impact into the DNA of all businesses.

At the core

Mission + Vision

We are on a mission to inspire, educate, and empower every company to leverage their unique assets to be a force for good.

We see a future where social impact becomes the new business norm, and companies of all sizes and stages collectively leverage their strengths and assets to tackle the toughest social issues of our time.

The Idea

The Pledge 1% movement was seeded by Marc Benioff, CEO of Salesforce, who committed 1% of Salesforce’s product, time, and equity (dubbed the 1-1-1 model) to be a force for good and attract aligned employees. Scott Farquhar, Co-Founder and Co-CEO of Atlassian, added 1% of profit to the concept to round out what eventually became the Pledge 1% flexible framework for giving.

On Giving Tuesday 2014, Atlassian and Salesforce challenged 500 companies to Pledge 1% by Giving Tuesday 2015, spearheading a global movement that is now 18,000 companies strong.

How it works

Our Work

A 501c3 organization, Pledge 1% provides a flexible foundational framework for companies of all sizes and industries to pledge a percentage of their employee time, product, profit, and/or equity to create social impact.

As a global organization, we provide companies who take the pledge with playbooks and tools that empower them to propel their pledges to action. Pledge 1% offers members a dynamic community platform, networking events, access to expert speakers, and visibility opportunities to share their impact.

Pledge 1% also provides expert guidance for navigating the equity allocation process of formalizing a company’s equity commitment, working with teams to identify the model that works for you, key considerations, and the legal steps.