As a founding member of Pledge 1% and a committed boardroom ally, Salesforce Ventures believes that values drive value. From day one, we have embedded philanthropy and giving back into our mission, championing Pledge 1% as a core best practice. Our track record of top quartile returns, incredible founders, and unparalleled ecosystem impact proves that this approach is not just good for the world—it’s good for business.
At Salesforce Ventures, our values—courage, trust, equality, and mutual success—are the foundation of how we build lasting relationships with founders. We actively promote practices that foster inclusive and impactful companies through our Impact Fund and initiatives, such as Pledge 1% and our own annual volunteer goals.
Our commitment to Pledge 1% isn’t just advisory; it’s an active partnership. We share the benefits of incorporating the Pledge 1% model—donating 1% of equity, profit, product, or employee time—into our portfolio company’s businesses from the outset, and we model this behavior by setting ambitious annual volunteer goals for our own team.
The Impact Snapshot:
- Over 200 companies in the Salesforce Ventures portfolio have taken the Pledge to date.
- Each year, our global teams and portfolio companies unite for a day of service, putting our values into action. For example, our 2025 efforts spanned the globe, partnering with nonprofits like Splashes of Hope (NYC), Made in Hackney’s Community Cookery School (UK), SVA Books For All (JP), and Playworks (National).
Celebrating the Transformation: Airwallex
Every year, the Cloud 100 event celebrates the world’s top private cloud companies and acknowledges those who lead the charge in giving back. Past Pledge 1% Award winners—including Icons like Twilio, Docusign, Slack, Procore, Canva, Guild, Snyk, Checkr, and Service Titan—have consistently proven that purpose-driven companies perform better.
This year, the Pledge 1% Award—presented by Salesforce Ventures—went to a company that exemplifies this transformation: Airwallex.
Airwallex, a global payments platform, didn’t wait until it was “big enough” or “profitable enough” to make a difference. Instead, it wove impact into its DNA from the start. On its tenth anniversary, the company formalized this commitment by taking the Pledge.
What makes their story so inspiring is how the entire organization embraced the commitment. Teams across Finance, Legal, People, and Leadership came together, asking: “How can our success create a broader impact?”
Their giving back contributions showcase the power of this grassroots effort:
- A 58% increase in employee volunteering.
- 43 scholarships awarded.
- Support for over 1,800 startups that are naturally uplifting entire ecosystems
Airwallex is just one recent example from our portfolio that proves that leveraging your assets for good isn’t a distraction from success—it’s a catalyst for it.
At Chime, our mission is to unlock financial progress for everyday people — not only through our products, but through lasting community impact. As proud members of Pledge 1%, we’ve committed 1% of Chime’s equity to fund the Chime Scholars Foundation (CSF). CSF was founded to help students ease financial burdens, boost graduation rates, and open doors to higher-paying career opportunities.
This year, we welcomed our largest Chime Scholars cohort to date: 800 students across 369 institutions, receiving over $3 million in scholarships. Sixty-four percent of these scholars are pursuing nontraditional programs — from trade certifications to community college degrees — and 65% are the first in their families to attend college. Since its launch in 2022, CSF has provided $7 million in scholarships to more than 1,000 students, with an 87% projected graduation rate — nearly double that of Federal Pell Grant recipients.
Through the Chime Scholars Foundation, our 1% pledge is transforming ambition into opportunity — and helping students nationwide open pathways to financial progress. As one scholar shared, “Receiving the Chime Scholarship not only supports me financially but also validates my journey of perseverance and reinvention.”
We’re proud to continue to provide scholarships and help the next generation of hardworking students build brighter futures for themselves, their families, and their communities.
Most companies think about giving back after they’ve achieved success. At TORY, we knew that integrating purpose into our foundation—before we ever earned our first dollar of revenue—was essential to who we are and the impact we want to create.
TORY is a personal asset inventory management platform that helps people document, organize, and track their physical belongings during life’s most significant moments—from moves and insurance claims to estate planning and relationship transitions. Our tagline, “Your Inventory Tells a Story®,” reflects our belief that our belongings aren’t just possessions; they represent our journeys, our memories, and our worth beyond what appears in a bank account.
Why We Took the Pledge Before Launch:
Our founder, Kelsey Creveling, built TORY from personal experience—through 14 moves in 18 years, evacuations, property damage, divorce, and loss. She understood firsthand that life’s most challenging transitions are often made more difficult by the chaos of managing what we own. But she also knew that TORY’s real purpose extended beyond inventory management—it was about supporting people during the moments that matter most.
Before launching our commercial platform, before securing our first paying customer, we made a commitment: 1% of our employee time and 1% of our future corporate profits would support organizations that aid individuals during significant life transitions.
This wasn’t a decision we made because it was trendy or good for marketing. It was because our mission—to transform personal physical asset management while supporting better stories and outcomes for users—demanded that we practice what we preach.
Taking Action Before Revenue:
Even in our pre-launch, pre-revenue phase, we’ve been actively giving back:
- Financial contributions to organizations supporting recovery and transition
- Direct TORY Gold memberships provided to individuals rebuilding their lives after disasters
- Hands-on service, with our team supporting natural disaster cleanup efforts
We didn’t wait for profitability to start making a difference. We started where we were, with what we had, supporting people through the exact transitions that inspired TORY’s creation.
What Pledge 1% Means to Us:
Taking the Pledge 1% wasn’t about waiting until we were “ready” or “successful enough.” It was about building impact into our DNA from day one. When we officially launched TORY in September 2025, our Better Stories Initiative was already part of our website, our stakeholder conversations, and our company values.
We’ve structured our business model—with both free and premium tiers—to ensure accessibility while generating sustainable resources for giving. Our premium users know that when they invest in TORY Gold, they’re not just getting enhanced features; they’re contributing to a company that gives back to communities and individuals in crisis.
The Impact of Starting Early:
Embedding Pledge 1% into our foundation before launch has:
- Resonated deeply with our early users, many of whom have experienced the exact life transitions we support through our philanthropy
- Shaped our product roadmap, ensuring we build features that serve not just affluent users but also vulnerable populations during their most difficult moments
- Created accountability, making giving a non-negotiable part of our operating model rather than a discretionary expense
- Attracted mission-aligned stakeholders who understand that sustainable businesses create lasting value for all stakeholders
Our Message to Other Early-Stage Companies:
You don’t need to be profitable to be purposeful. You don’t need millions in revenue to make a commitment. The best time to embed giving into your company’s foundation is now—before your culture is set, before your priorities solidify, before you convince yourself you’ll “get to it later.”
At TORY, we’re still in our early days. We’re growing our user base, refining our product, and building toward profitability. But we’re already living our values through the Better Stories Initiative. Because the stories we tell about impact matter just as much as the stories our users tell about their belongings.
Join us in creating better stories—for our users, our communities, and our world.
Learn more: www.inventory.capital
Download TORY: App Store
Contact: kelsey@inventory.capital
Addteq’s Commitment to Giving Back
At Addteq, business success is closely tied to social responsibility. Through Pledge 1%, we donate 1% of our profits to philanthropy, investing in communities that need support the most. Reflecting this commitment, Addteq was invited to ring the NASDAQ opening bell on Giving Tuesday, Dec 2, 2025. This year, rather than taking the stage ourselves, we pass the honor to someone whose journey truly represents opportunity and giving back — Dhanashree.
A Beginning Rooted in Purpose
Every remarkable journey begins with a foundation. For Dhanashree, that foundation was the Akanksha Foundation, a public‑private partnership that reimagines holistic education for low‑income communities in India. At Akanksha’s LAPMEMS school in Bopodi, Pune, she discovered not only academics but also the values of critical thinking, public speaking, and the belief that every child deserves dignity and opportunity.
Akanksha Foundation’s model — government infrastructure combined with innovative curriculum and teacher training — gave her the space to grow beyond rote learning. This foundation led to her first stage appearance at the Akanksha Gala in the US, where, at just 12, she offered an early glimpse of the soon-to-be young but global career.
Crossing Borders, Expanding Horizons
Her path soon extended far beyond Pune. After earning a full scholarship to the United World College in Tanzania, she embraced the International Baccalaureate curriculum, with a focus on history and economics. This first departure from India brought fresh cultures, perspectives, and aspirations.
After two years, she chose a gap year — not as a pause, but as a deliberate exploration of justice and community. During this time, she worked in Cape Town with human rights organizations, interned with Akanksha’s donor relations team (a “full circle moment”), and engaged with the African Court on Human and Peoples’ Rights, witnessing genocide trials in Tanzania. These experiences further reinforced her conviction that education and justice are inextricably linked.
The Power of Invitation
Now a student at Trinity College in Connecticut, Dhanashree continues to integrate economics, human rights, and political science, carrying forward her commitment to giving back.
That spirit is why Addteq, through Pledge 1%, has chosen Dhanashree to ring the NASDAQ bell. Our invitation is not just symbolic — it is a signal to the world that education, opportunity, and generosity can extend far beyond one moment, shaping many lives.
A Story That Inspires
From the classrooms of Pune to international courts, and from Akanksha’s nurturing environment to the global NASDAQ stage, Dhanashree’s story illustrates how education grounded in values and supported by community can unlock extraordinary potential.
Her experiences reveal what is possible when communities invest in education. Supporting organizations like Akanksha Foundation and initiatives like Pledge 1% helps create more opportunities for future change makers. By committing to give back, we empower more students like Dhanashree to enter the world with courage, purpose, and hope.
Learn more about Addteq, Pledge 1%, and Akansha Foundation here
Joining Pledge 1% has enabled us to consistently remember to give back to our immediate community as a form of CSR.
We have donated tangible funds to the Department of Education at the University of Lagos (UniLag) for a programme, and to Yaba College of Technology (YabaTech) as a sponsor during their departmental week in 2022.
We also carried out a giveaway where students were encouraged to download the Ntapi App and, in return, received a one-time data stipend to support their learning experience on the platform.
We are excited to commit 1% of our product and our team’s time to raising social impact grants that help make accessible education affordable and enjoyable for trans-generational learners across Africa.
At Coupa, we’re proud to champion Women in Tech whose impact lifts our people, our teams, and our communities. As we enter the season of giving, we’re celebrating the women ambassadors who powered Global Impact Week 2025 across 14 cities worldwide.
From organizing food drives and river clean-ups to supporting hospitals, shelters, and youth programs, these women showed what it means to give with purpose, and reminded us that impact starts with all of us.
Our ambassadors say it best:
Global Impact Week is more than a moment — it’s part of Coupa’s ongoing journey to advance Coupa’s sustainability & social impact commitments by building stronger communities, fostering inclusion, and promoting sustainability.
Every hour volunteered and every action taken reinforces our belief that doing good and doing well go hand in hand. Together, we’re using our collective power to create lasting, positive change for people, the planet, and the future.
Coupa’s Global Impact Week 2025 saw 543 employees volunteer more than 1,700 hours through 31 events across 6 continents. Learn more in our Global Impact Week blog here.
Since the very beginning, Circle has worked to raise global economic prosperity through the frictionless exchange of value, helping humanitarian organizations move aid faster and supporting entrepreneurs building new models for financial access.
Now, through our Pledge 1% equity commitment, we’re taking that impact further with the launch of Circle Foundation: a new philanthropic initiative dedicated to advancing financial resilience and inclusion in the US and around the world.
Circle Foundation scales Circle’s impact from individual programs to systemic change. Its first focus is at home: supporting Community Development Financial Institutions (CDFIs) that help small businesses gain affordable access to capital and digital tools. Globally, we’ll work with organizations modernizing humanitarian finance so that support can reach more people, more efficiently.
By supporting the systems that make opportunity real and lasting, access to a more prosperous future emerges for individuals everywhere. Because when people can fully participate in the economy, they build stronger futures for themselves and their communities — and, in turn, the world takes a collective step forward.
At Rokt, we believe in unleashing potential through action, creating opportunities for women to connect, grow, and lead.
Our partnership with Oracle Red Bull Racing, is helping unleash a new era of possibility for women in motorsport and sim racing. In 2023 we launched Rokt the Rig, a global development program built to find and elevate talented female sim racers. The momentum from this program has leveled up in 2025 with the launch of Rokt Red Bull Sim Racing, the first all-female team competing in the FIA-backed British F4 Esports Championship.
As a Team Partner of the Red Bull Racing Pepe Jeans car in the 2025 season of F1 Academy, Rokt continues to drive inclusion and representation, helping women take the wheel. We’re also proud to sponsor Red Bull Racing’s International Women in Engineering Day, to create more female innovation in STEM.
We’re also proud to support Vital Voices Global Partnership, a global organization dedicated to investing in women leaders who create positive change and momentum in their communities. Through mentorship walks and leadership exchanges, Rokt leaders are helping women unlock their potential and extend their impact worldwide — and we’ve even welcomed new Rokt’stars who first connected with us through these events.
Inside Rokt, our employee resource group Women Who Rokt drives this mission forward, fostering community and championing inclusion across our global offices. In partnership with The Female Quotient, we’ve hosted events that spark meaningful dialogue, amplify women’s voices, and encourage allyship – including Equality Lounges at Formula 1 and F1 Academy races in 2025, where women leaders come together to share ideas and drive progress across industries.
We want to ensure that we harness the platform we have to unleash opportunities for others. From the boardroom to the racetrack, Rokt is driving forward with purpose, empowering women to own every moment and shape what’s next.
We built Salesforce on the idea that business can be a platform for change. When Salesforce was founded in 1999, we committed to giving back 1% of our time, equity, and product to our communities, pioneering the Pledge 1% model alongside Atlassian. Because of this model, our social impact has grown exponentially, alongside our business. That small commitment has resulted in nearly $1 billion in philanthropy, 10 million volunteer hours, and more than 60,000 nonprofits and schools using free and discounted Salesforce technology. We’re even more inspired by the 19,000+ companies that have joined the Pledge 1% movement, igniting $3 billion in equity to fund social impact globally.
Today, on Giving Tuesday, we’re shining a spotlight on a program that is the ultimate fusion of our Pledge 1% pillars — combining our time, equity, and product to scale AI innovation in the nonprofit sector.
The Salesforce Accelerator — Agents for Impact program empowers nonprofits to harness the transformative power of AI to tackle the world’s most pressing challenges. By providing grant funding, our Agentforce technology, and invaluable pro bono expertise from Salesforce employees, the Accelerator helps organizations confidently build and deploy customized AI agent solutions. In just a few short years, the Accelerator has provided $11 million in grant funding and 3,700 pro bono hours, supporting 39 nonprofits that are making a real difference in communities every day.
Meet Pip: Pledge 1%’s New AI-Powered Impact Navigator
Now, we’re incredibly excited that Pledge 1% is the newest participant in the Accelerator program.
Dedicated to activating companies to contribute to a better world, Pledge 1% is amplifying its mission with the Pledge Impact Partner agent, affectionately known as Pip.
For the 19,000+ Pledge 1% members committed to creating lasting impact, Pip is the responsible business advisor they need, powered by Agentforce — the agentic layer of the Agentforce 360 Platform. Built on insights from thousands of purpose-driven companies, Pip will provide a personalized roadmap for embedding social impact into any business.
In its first phase currently under development, Pip will guide corporations through customized onboarding. It starts with a quick assessment of the company’s size, industry and goals then suggests personalized first-step actions, like announcing their commitment. Pip can then instantly draft press releases to formalize the commitment, helping founders move from intention to action faster than ever. With the help of Pip, Pledge 1% anticipates stronger early engagement, with a 30% increase of the number of new members attending welcome calls and designating a social impact lead within the first 45 days
By combining the expertise of the Pledge 1% community with responsible AI from Salesforce, Pip will free the Pledge 1% team to focus on the heart of their mission: empowering every company to leverage their unique assets for good. With Pip’s added capacity, the Pledge 1% team can spend time on high-value work, like providing expertise and guiding companies along their journeys to creating lasting impact.
AI is the most transformative technology of our time, capable of unlocking unprecedented growth and positive impact. Together, Salesforce and Pledge 1% are committed to providing a blueprint for action to help every company scale their social impact in the AI era and confidently move from good intentions to great, measurable, and lasting change.
Are you ready to scale impact with AI? Learn more about the Salesforce Accelerator — Agents for Impact program here.