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At Rokt, we believe in unleashing potential through action, creating opportunities for women to connect, grow, and lead.

Our partnership with Oracle Red Bull Racing, is helping unleash a new era of possibility for women in motorsport and sim racing. In 2023 we launched Rokt the Rig, a global development program built to find and elevate talented female sim racers. The momentum from this program has leveled up in 2025 with the launch of Rokt Red Bull Sim Racing, the first all-female team competing in the FIA-backed British F4 Esports Championship.  

As a Team Partner of the Red Bull Racing Pepe Jeans car in the 2025 season of F1 Academy, Rokt continues to drive inclusion and representation, helping women take the wheel. We’re also proud to sponsor Red Bull Racing’s International Women in Engineering Day, to create more female innovation in STEM.

“We support the Red Bull Academy Programme to build on our partnership and help Red Bull Racing foster diversity across sport, technology, and business globally.”
Elizabeth Buchanan, Chief Commercial Officer, Rokt


We’re also proud to support Vital Voices Global Partnership, a global organization dedicated to investing in women leaders who create positive change and momentum in their communities. Through mentorship walks and leadership exchanges, Rokt leaders are helping women unlock their potential and extend their impact worldwide — and we’ve even welcomed new Rokt’stars who first connected with us through these events.

Inside Rokt, our employee resource group Women Who Rokt drives this mission forward, fostering community and championing inclusion across our global offices. In partnership with The Female Quotient, we’ve hosted events that spark meaningful dialogue, amplify women’s voices, and encourage allyship – including Equality Lounges at Formula 1 and F1 Academy races in 2025, where women leaders come together to share ideas and drive progress across industries.

We want to ensure that we harness the platform we have to unleash opportunities for others. From the boardroom to the racetrack, Rokt is driving forward with purpose, empowering women to own every moment and shape what’s next.

We built Salesforce on the idea that business can be a platform for change. When Salesforce was founded in 1999, we committed to giving back 1% of our time, equity, and product to our communities, pioneering the Pledge 1% model alongside Atlassian. Because of this model, our social impact has grown exponentially, alongside our business. That small commitment has resulted in nearly $1 billion in philanthropy, 10 million volunteer hours, and more than 60,000 nonprofits and schools using free and discounted Salesforce technology. We’re even more inspired by the 19,000+ companies that have joined the Pledge 1% movement, igniting $3 billion in equity to fund social impact globally.

Today, on Giving Tuesday, we’re shining a spotlight on a program that is the ultimate fusion of our Pledge 1% pillars — combining our time, equity, and product to scale AI innovation in the nonprofit sector.

The Salesforce Accelerator — Agents for Impact program empowers nonprofits to harness the transformative power of AI to tackle the world’s most pressing challenges. By providing grant funding, our Agentforce technology, and invaluable pro bono expertise from Salesforce employees, the Accelerator helps organizations confidently build and deploy customized AI agent solutions. In just a few short years, the Accelerator has provided $11 million in grant funding and 3,700 pro bono hours, supporting 39 nonprofits that are making a real difference in communities every day.

Meet Pip: Pledge 1%’s New AI-Powered Impact Navigator

Now, we’re incredibly excited that Pledge 1% is the newest participant in the Accelerator program.

Dedicated to activating companies to contribute to a better world, Pledge 1% is amplifying its mission with the Pledge Impact Partner agent, affectionately known as Pip.

For the 19,000+ Pledge 1% members committed to creating lasting impact, Pip is the responsible business advisor they need, powered by Agentforce — the agentic layer of the Agentforce 360 Platform. Built on insights from thousands of purpose-driven companies, Pip will provide a personalized roadmap for embedding social impact into any business.

In its first phase currently under development, Pip will guide corporations through customized onboarding. It starts with a quick assessment of the company’s size, industry and goals then suggests personalized first-step actions, like announcing their commitment. Pip can then instantly draft press releases to formalize the commitment, helping founders move from intention to action faster than ever. With the help of Pip, Pledge 1% anticipates stronger early engagement, with a 30% increase of the number of new members attending welcome calls and designating a social impact lead within the first 45 days

By combining the expertise of the Pledge 1% community with responsible AI from Salesforce, Pip will free the Pledge 1% team to focus on the heart of their mission: empowering every company to leverage their unique assets for good. With Pip’s added capacity, the Pledge 1% team can spend time on high-value work, like providing expertise and guiding companies along their journeys to creating lasting impact.

AI is the most transformative technology of our time, capable of unlocking unprecedented growth and positive impact. Together, Salesforce and Pledge 1% are committed to providing a blueprint for action to help every company scale their social impact in the AI era and confidently move from good intentions to great, measurable, and lasting change.
Are you ready to scale impact with AI? Learn more about the Salesforce Accelerator — Agents for Impact program here.

Toast.org is working towards cultivating a diverse, thriving workforce of restaurant operators and employees by empowering the next generation of culinary talent. Rooted in the core belief that hospitality is all about people, Toast.org committed $500,000 to C•CAP (Culinary Careers Program) in 2024 as part of a two-year partnership. C•CAP is a nonprofit that provides culinary training and career-readiness skills, primarily to historically underserved middle and high school students, with 90% of students identifying as people of color.

Beyond the financial contribution, Toast and C•CAP are working together to equip these future leaders with practical skills that will help them thrive in the workforce. This includes donating Toast point-of-sale (POS) systems, handheld devices, and kitchen display systems to select C•CAP classrooms, allowing students to gain hands-on experience with the same industry-leading technology they’ll encounter in top restaurants.

Additionally, Toast employees volunteer their time, offering mentorship, resume reviews, and mock interviews, helping address the industry’s labor challenges by strengthening the pipeline of skilled workers and fostering a more diverse, inclusive, and enduring restaurant community.

We built Salesforce on the idea that business can be a platform for change. When Salesforce was founded in 1999, we committed to giving back 1% of our time, equity, and product to our communities, pioneering the Pledge 1% model alongside Atlassian. Because of this model, our social impact has grown exponentially, alongside our business. That small commitment has resulted in nearly $1 billion in philanthropy, 10 million volunteer hours, and more than 60,000 nonprofits and schools using free and discounted Salesforce technology. We’re even more inspired by the 19,000+ companies that have joined the Pledge 1% movement, igniting $3 billion in equity to fund social impact globally.

Today, on Giving Tuesday, we’re shining a spotlight on a program that is the ultimate fusion of our Pledge 1% pillars — combining our time, equity, and product to scale AI innovation in the nonprofit sector.

The Salesforce Accelerator — Agents for Impact program empowers nonprofits to harness the transformative power of AI to tackle the world’s most pressing challenges. By providing grant funding, our Agentforce technology, and invaluable pro bono expertise from Salesforce employees, the Accelerator helps organizations confidently build and deploy customized AI agent solutions. In just a few short years, the Accelerator has provided $11 million in grant funding and 3,700 pro bono hours, supporting 39 nonprofits that are making a real difference in communities every day.

Meet Pip: Pledge 1%’s New AI-Powered Impact Navigator

Now, we’re incredibly excited that Pledge 1% is the newest participant in the Accelerator program.

Dedicated to activating companies to contribute to a better world, Pledge 1% is amplifying its mission with the Impact Navigator Agent, affectionately known as Pip.

For the 19,000+ Pledge 1% members committed to creating lasting impact, Pip is the responsible business advisor they need, powered by Agentforce — the agentic layer of the Agentforce 360 Platform. Built on insights from thousands of purpose-driven companies, Pip provides a personalized roadmap for embedding social impact into any business.

In its first phase, Pip guides corporations through customized onboarding. It starts with a quick assessment of the company’s size, industry and goals then suggests personalized first-step actions, like announcing their commitment. Pip can then instantly draft press releases to formalize the commitment, helping founders move from intention to action faster than ever. With the help of Pip, Pledge 1% anticipates that members will more actively engage— with 70% attending welcome calls within the first 45 days of joining and 50% designating a social impact lead.

By combining the expertise of the Pledge 1% community with responsible AI from Salesforce, Pip frees the Pledge 1% team to focus on the heart of their mission: empowering every company to leverage their unique assets for good. With Pip’s added capacity, the Pledge 1% team can spend time on high-value work, like providing expertise and guiding companies along their journeys to creating lasting impact.

AI is the most transformative technology of our time, capable of unlocking unprecedented growth and positive impact. Together, Salesforce and Pledge 1% are committed to providing a blueprint for action to help every company scale their social impact in the AI era and confidently move from good intentions to great, measurable, and lasting change.

Are you ready to scale impact with AI? Learn more about the Salesforce Accelerator — Agents for Impact program here.

How Techstars Supported the Growth of the Pledge 1% Movement

Pledge 1% is a global force for entrepreneurial philanthropy, embraced by over 10,000 companies and responsible for billions of dollars in pledged equity. Long before it became a worldwide movement, Techstars played a key role in supporting its early adoption and embedding it into the culture of startups.

On a recent episode of the Give First podcast, Techstars Co-Founder Brad Feld and Sameer Dholakia reflected on how Techstars helped encourage founders to give back from day one, and why the movement aligns naturally with Techstars’ Give First ethos.

Where It Started:

In 2006, Rally Software Co-Founder Ryan Martens approached Brad Feld with a bold vision: build a company that gives back from day one, inspired by Salesforce’s early 1% model. That conversation led to the creation of the Entrepreneurs Foundation of Colorado, one of the earliest examples of formalized startup equity philanthropy.

Techstars Leads by Example:

Techstars was not just an observer. It committed early and helped set the tone.

By encouraging founders early, Techstars helped the Pledge 1% approach gain traction well before it became a global movement.

Proving the Model Works:

As Techstars portfolio companies grew and exited, their pledged equity turned into real philanthropic capital. This success demonstrated the power of startup giving and inspired leaders like Atlassian’s Scott Farquhar and Mike Cannon-Brookes to scale the movement globally.

A Natural Fit for “Give First”:

Pledge 1% aligns with Techstars’ core value: helping without expecting something in return. For many founders, Techstars provided their first exposure to the pledge and gave them a path to embed impact into their culture from day one.

A Lasting Impact:

Today, the movement has generated more than $3B in pledged equity. Many Techstars alumni continue to adopt the pledge as they scale, extending the ripple effect that began in Boulder.

Ten years ago, Pledge 1% launched with a simple idea: that companies could embed social impact into their business by pledging a percentage of their time, product, profit, and/or equity. What began as an idea led by a handful of visionary founders has grown into a movement with more than 19,000 companies worldwide, unlocking over $3 billion in new philanthropic capital.

The world has changed dramatically in the last decade, and so have the tools available to us. Corporate impact is once again at an inflection point—driven by technological disruption, shifting stakeholder expectations, and global challenges—and Pledge 1% is taking bold steps to help shape its next phase, harnessing innovation, augmenting our collective impact strategy, and advancing the movement worldwide.

Today, on Giving Tuesday, we set the stage for the future of Pledge 1% and the evolution of corporate impact.

AI – Aligning Innovation with Impact

As Artificial Intelligence transforms business models, jobs, and systems of value, we embark on a new chapter for our community—and for how we think about impact itself. Traditional philanthropy alone is not enough. 

AI innovations unlock opportunities to accelerate and amplify social impact. Companies are already beginning to apply AI to address challenges like education, health, economic opportunity, and more.  Many others are beginning to build their AI impact roadmap. 

Having built an ecosystem of successful companies committed to corporate impact over the last decade, Pledge 1% is uniquely positioned to help businesses reimagine what responsible leadership looks like in the AI era.

Going forward, we envision:

Each company’s AI path will look different, shaped by its mission, culture, and community, but what is common is our community’s commitment to learning together and aligning innovation with impact—so that every advancement, product, and decision can reflect both business and human value.

Growing the Movement Globally

With a strong foundation in Silicon Valley, the Pledge 1% movement has reached thousands of companies worldwide. Our next step is strategic global expansion through a regional focus, beginning with a dedicated team in Australia—the fastest-growing region outside the US.

By combining the scale of a global movement with the power of local leadership, resources, and community, Pledge 1% can develop a deeper understanding of how businesses are run regionally, and tailor messaging, programs, and partnerships for each region. 

Through this model, Pledge 1% is building a blueprint for embedding impact into regional business norms everywhere and connecting insights from each region to strengthen collective effectiveness.

The Future of Corporate Impact is Collective

Pledge 1% as an organization grew out of a conviction that business can be a powerful platform for social impact—and a realization that when we bring companies together behind this conviction, we become a force multiplier for creating impact. As we look to the future, we aim to unlock the full power of our collective by serving as a catalyst of shared ideas and action and forging new partnerships key to transforming the norm.

Our community has the power to align, mobilize, and scale impact in ways no single company can do alone. Acting collectively lets us accelerate breakthrough solutions, create momentum, and extend our reach far beyond what any organization could achieve independently. As part of expanding that reach and scale going forward, we will collaborate more deeply with impact-focused institutions that help direct our collective energy toward the highest-leverage opportunities.

Turning that collective scale into real shifts in business norms starts with building partnerships with the ecosystems that shape company formation—accelerators and startup platforms in addition to our Boardroom Allies investor community. These partnerships help ensure that embedding impact becomes standard from day one.

Ten years ago, Pledge 1% set out to change the way companies think about philanthropy and business. Today, that vision has become a global movement—unlocking billions in new resources and proving that impact can scale alongside innovation. As we enter the next phase of our journey, we are embracing AI, global growth through regional understanding, and the collective power of our community to ensure that giving back becomes a universal business norm. 

The tools may evolve, but our mission is constant: to empower every company, everywhere, to be a force for good.

In 2025, we rebranded and relaunched Wellness Privé Portugal with a simple belief: wellness should feel meaningful — not only for the people who travel, but also for the communities they touch.

As a boutique travel company, we curate luxury wellness retreats at handpicked 5-star hotels featuring on-site medical wellness clinics, integrative medicine teams, and specialist consultations — all under medical supervision. Our retreats are designed to help guests improve their overall health and wellbeing through structured, personalized programs. The focus is on small-scale experiences that help people restore balance, rejuvenate deeply, and reconnect with themselves.

From the beginning, I believed that wellbeing should ripple outward. When we relaunched Wellness Privé Portugal, we built this belief into our model — which is why we joined Pledge 1% right after launching, committing to weave purpose into our service offering from day one.

Why We Joined Pledge 1%

As a small and growing company, we wanted a framework that allowed us to make a meaningful contribution no matter our size. Pledge 1% gave us exactly that: a simple and powerful model to ensure our impact grows alongside our business. It has also helped shape how we communicate our brand. “Luxury Wellness, Crafted with Purpose”. 

Every booking made through Wellness Privé Portugal includes a donation to Make-A-Wish Portugal, our official charitable partner. Their mission resonates deeply with us: supporting children facing critical health conditions. Since our retreats focus on improving health and wellbeing, this partnership creates a natural and heartfelt connection. Our guests invest in their own health while contributing to the wellbeing of a child. A wellness retreat becomes more than self-care — it becomes a source of hope for someone else.

Wellness Retreats for Small Executive Groups

As more companies prioritize employee wellbeing, we’ve expanded our offering to design wellness retreats for small executive groups, leadership teams, and founders, hosted at Portugal’s selected longevity and spa hotels. These retreats combine scientifically developed approaches with flexible, high-end hospitality. Each experience can be customized in length and focus to meet individual or group goals, including stress management, anti-aging and rejuvenation, cardiovascular health, and diabetes prevention. Every retreat blends evidence-based therapies with restorative practices, helping teams reset, reconnect, and return inspired. Through our Pledge 1% commitment, organizations choosing these retreats also help grant wishes for children through Make-A-Wish Portugal — giving their offsite purpose beyond the boardroom.

Looking Ahead

In the years ahead, we aim to deepen our partnership with Make-A-Wish Portugal and continue demonstrating that even small businesses can create meaningful change — one guest, one retreat, one wish at a time.

I’ve been looking at edges lately. Not just organisational boundaries, but the spaces where things meet: where exchange happens, where abundance flourishes. Just looking at a garden. Birds communicating across species at the tree line. Opportunistic plants filling every gap. Constant flow, constant exchange. And THAT got me thinking: we’ve been getting boundaries all wrong in business.

This year, I released my latest book (https://www.routledge.com/9781032967967) exploring the “edge effect”; how 3.8 billion years of nature’s strategy refinement shows us that the magic doesn’t happen in the neat, compartmentalised centres. It happens at the messy, irregular edges where one thing meets another.

The same principle applies to impact.

My Pledge Journey: Seven Years of Edge-work

Since joining Pledge 1% in 2018, Get Agile Ltd has committed to giving above 1% of employee expertise and time, plus over 1% in product donations aligned with SDG 4: Quality Education. But I’ve never seen this as just “giving back”: it’s integral to how I operate, embedded in our value chain and decision-making.

2024 Impact by the Numbers:

But numbers only tell part of the story.

Creating Exchange at the Edges

Reflecting on last year’s impact report, is giving focused on creating “edges”: intersections where diverse groups meet and exchange.

Quick-Program-Intro

The Nature Connection

My new book argues that natural abundance flourishes at edges: riverbanks, estuaries, forest boundaries… These aren’t tidy spaces with straight lines. They’re irregular, dynamic, constantly reorganising. They increase the perimeter for exchange, resource collection, and resilience.

Get Agile impact program mirrors this. We don’t have a “neat” CSR department tucked away in a corner. Impact is woven throughout: in client selection, banking choices (we scrutinise appointed banks and pension funds), energy suppliers (switched to renewables in 2020), material decisions (books published digital and print-on-demand only), and daily operations.

We’ve joined years ago Business Declares, acknowledging the Climate and Ecological Emergency. We’re part of the Race to Zero Campaign. Get Agile is one of the organisations in action for the Doughnut Economics Action Lab. We offset 105% of our emissions, including household.

Why This Matters

As I write in my guiding ethos: “Building a sustainable future by enabling customers to have a positive and better impact on well-being, communities and the planet we live in, through all that I do.”

There are no real boundaries. We all breathe the same air. Our home (Earth) is not ours alone.

Companies are composed of individuals, and we can do both: do well and do good. In fact, with sustainability, happiness, and profit as a focus, they nourish each other. You really can have all three.

We’re in a pivotal moment. Past generations didn’t have the data, skills, technology, and influence we have. Future generations won’t have the timing.
The question is: Are you willing to be part of it?

Looking Ahead

As I continue this journey, I’m focused on increasing “edge perimeter”: creating more spaces for exchange, more opportunities for diverse groups to intersect, more irregular boundaries where abundance can flourish.

At Get Agile Ltd, we’re choosing to design with nature, not against it.

Ines Garcia is an organisational coach and the Founder and CEO at Get Agile, dedicated to helping businesses to deliver better value and reduce waste, focusing on impact. Her new book is Nature’s Blueprint For Business: Harnessing the Hidden Power of Edges (Routledge; September 8, 2025 https://www.routledge.com/9781032967967). She offers hands-on programs for Agile, Project, and Product professionals at www.inesgarcia.me. She’s been a Pledge 1% member since 2018 and publishes annual impact reports which can be fount at her website.

On Giving Tuesday, we’re reminded that gratitude can be expressed through action — giving back with time, energy, creativity, and care. From Appfire’s earliest days, our people have shown up for their communities in meaningful ways — volunteering with local nonprofits, supporting education initiatives, contributing to open-source projects, and donating to causes close to their hearts.

That spirit hasn’t changed. But, like any growing organization, we have.

Where we are today: Growing in reach and responsibility

Today, Appfire is more global and focused than ever. We are innovators, technologists, and collaborators working across continents — united by a shared purpose: to improve how teams work.

With that growth comes a new opportunity — and responsibility — to create meaningful, measurable impact. Just as our tools help customers focus on what matters most, we see our skills and expertise as enablers to make a difference in our communities. We’re reimagining our CSR strategy with that same ambition. By applying our talent, creativity, and problem-solving where they can have the greatest impact, we aim to help work — and the world — flow better.

Where we’re going: A focused, dedicated approach to CSR

Our CSR approach is evolving — from many small acts of good to focused, sustained, and strategic initiatives that leverage our technical expertise and global network.

By aligning our resources and purpose around clear goals, we can amplify impact. This Giving Tuesday, we celebrate both reflection and renewal — honoring generosity and causes close to our hearts while stepping into a new era of purpose-driven impact.

Ready to get involved?
Pledge Now