Pledge Now

Alton Aviation has proudly participated in the Pledge 1% global movement for corporate impact, electing to donate 1% of annual revenue to charity and dedicating 1% of employee time to volunteer work. In 2025, Alton’s total charitable contributions will have exceeded the $1 million mark.

Rapid-response humanitarian organization Airlink is Alton’s largest charitable partner, working to connect vetted non-governmental organizations (NGO) with airlines and aviation partners delivering critical aid. Alton’s long-standing contributions have helped Airlink respond to natural disasters, public health emergencies, and humanitarian crises across the globe.

Most recently, Alton supported Airlink as it worked around the clock to support NGOs delivering water, sanitation and hygiene resources, food and nutritional aid, medical assistance and emergency shelter to those affected by Hurricane Melissa in the Caribbean. To help bolster immediate needs and sustain the charity’s long-term mission, Alton matched every donation – individual or corporate – on a dollar-for-dollar basis up to $100,000, doubling the impact of each gift and supporting communities in need.

Alton regularly supports non-profit initiatives through volunteer work as part of Pledge 1%. For example, its New York City office has partnered with local charities such as West Side Campaign Against Hunger (WSCAH) to ensure vulnerable New Yorkers have access to essential food and support. Alton’s Singapore office helps inspire hundreds of young women looking to learn more about careers in aviation, partnering with Women in Aviation Singapore Chapter to sponsor and volunteer during its Girls in Aviation Day events.

“Reaching this milestone reflects more than financial investment — it reflects who we are as a firm,” said Adam Cowburn and John Mowry, Managing Directors at Alton Aviation Consultancy. “Our team’s commitment to Pledge 1% and to our nonprofit partners represents the collective belief of our team that each of us has a unique ability to connect communities and deliver help where it’s needed most.”

Small businesses often feel like every penny counts, and giving anything would set them back. Our business proves otherwise, and giving has helped us grow.

Hi, I’m Eleda, and I have run a niche hobby shop for model horse collectors and LEGO fans since 2012 in rural Maine. In 2016, we were approached by our area animal shelter to ask if we could try selling some old model horses that had been donated to them. To our delight, when we posted them on our website, they sold immediately! One was even donated back to be sold again!

Working with the animal shelter, we created an ongoing program for them, where folks could send model horses to us to be sold, with proceeds going to Harvest Hills Animal Shelter, our regional shelter which helps animals from nineteen towns. Since that beginning in 2016, people have donated a steady stream of models from all over the US, and we’ve been able to send quarterly checks to the shelter without fail.

As of autumn of 2025, we have raised over $20,000 for the animal shelter. People donate the models, we donate our time taking their photos and posting them to our site for sale. That’s very little “cost” to our small business, and the impact it has made on the animals going through the shelter is immense. We also donate 1% of total sales to charity using an automated program provided by Pledgling, which makes it a smooth, labor-free process for us. Advertising these two programs has helped us grow every year, with customers often mentioning these programs when they review our business.

You don’t have to be big to make an impact, you just have to do something.

At Impactful Ninja, we wanted to reimagine a beloved holiday tradition and make it truly meaningful. That’s how The Most Impactful Advent Calendar was born.

Instead of chocolate or trinkets that are featured in mainstream commercial Advent calendars, each of the 24 days supports a different nonprofit or social enterprise, turning the countdown to Christmas into 24 days of global good. From reforesting ecosystems to empowering women entrepreneurs, and protecting children’s rights—every day funds a tangible positive action.

We donate 75% of all proceeds directly to these 24 partner organizations and fully transparently share how each contribution creates impact.

What started as a small project quickly grew into a collaborative movement, bringing together individuals and purpose-driven brands who want to give back during the holidays. We’ve already partnered with dozens of organizations and received wonderful feedback from customers, partners, and affiliates who love celebrating December in a way that aligns with their values.

As Pledge 1% members, we share the same belief: small, consistent contributions can add up to big change.

Before I launched my own company, I helped my previous employer become a Pledge 1% member and was well aware of this community. So from day one of launching Profitable Purpose Consulting, I had three commitments written down on paper, Pledge 1%, 1% For The Planet, and certifying as a B Corp.

Since 2021, we’ve consistently donated around 6% of revenues to charity, and a combined 15% of time and money. We’ve also been a certified B Corp since 2022.

Baking this into our foundation has been instrumental in keeping our eye on the ball when it comes to our social impact strategy. We support local nonprofits working on important community issues and have been able to bring our giving back to our brand, which has been a game changer for differentiating our business from the competition.

This year, we have taken it a step father, combining our Founder’s passion for litter cleanups with our give-back strategy by collecting 10 bags of litter for every new client. This has been a fun way to promote our impact, shine a spotlight on our new clients, and break through the social media clutter.

Relativity’s Justice for Change program showcases the power of purpose-driven innovation. But it isn’t only about providing the right tools; it fosters industry-wide pro bono collaboration, ensuring recipients engaged in matters of social justice are able to leverage enterprise-grade legal data intelligence software alongside hands-on support from technical experts and experienced legal practitioners who can help them be successful with it.

The result is a more level playing field in high-stakes litigation or investigations where resources are often one-sided.

The many incredible teams behind Justice for Change form a passionate, effective, global network of advocates who have a real impact on access to justice. So far, the program has supported litigants in matters relating to climate change, wrongful convictions, children’s rights, gender equity, racial justice, and more.

Five years in, we’re honored to say that it delivers life-changing results—from exonerations of innocent people and expanded healthcare access to systemic reforms that advance the pursuit of justice—that have been celebrated by The Innocence Project, the Anthem Awards, and an extraordinary community of partners.

“Many organizations working on the front lines of justice continue to face barriers, whether it’s limited funding, outdated systems or a lack of access to scalable technology. Justice for Change has shown that with the right team, strategic vision, and a willingness to listen and adapt, commercial-grade tools can be used to serve the public good in powerful ways.”
Johnathan Hill, Global Program Manager for Social Impact and Community Engagement Lead at Relativity


At Docusign, our employees’ commitment to community engagement is a cornerstone of our culture. Through the Docusign Impact Program, which provides paid Volunteer Time Off and year-round donation matching, employees are empowered to contribute in ways that feel authentic to them. Global Impact Week, our annual week of service, is an impressive demonstration of this commitment, where thousands of Docusign employees come together to give back to the communities where they live and work.

Our 11th annual Global Impact Week in September 2025 was a truly employee-led initiative. Our 60+ Impact Ambassadors around the world took charge, designing and hosting events that were deeply connected to their local cities, causes, and teams. With their leadership, we hosted 97 volunteer events across 12 countries and 34 cities, making it our most widespread and engaging year yet.

From Paris to Melbourne, Singapore to Seattle, employees cleaned beaches and parks, packed school supplies, supported animal shelters, assembled meals, and partnered with dozens of local nonprofits. Events ranged from large team efforts to smaller neighborhood projects, creating opportunities for employees to connect while making a meaningful impact in their communities. Docusign Impact creates a powerful ripple effect by fostering pathways to deeper community leadership. Employees are often introduced to nonprofits for the first time and subsequently leverage that connection into ongoing personal volunteering, family volunteering, or even board-level service. Whether an employee is volunteering for the first time or has a robust annual donation portfolio, our program is designed to meet each person where they are and amplify their efforts. 

As a founding member of Pledge 1% and a committed boardroom ally, Salesforce Ventures believes that values drive value. From day one, we have embedded philanthropy and giving back into our mission, championing Pledge 1% as a core best practice. Our track record of top quartile returns, incredible founders, and unparalleled ecosystem impact proves that this approach is not just good for the world—it’s good for business.

At Salesforce Ventures, our values—courage, trust, equality, and mutual success—are the foundation of how we build lasting relationships with founders. We actively promote practices that foster inclusive and impactful companies through our Impact Fund and initiatives, such as Pledge 1% and our own annual volunteer goals.

Our commitment to Pledge 1% isn’t just advisory; it’s an active partnership. We share the benefits of incorporating the Pledge 1% model—donating 1% of equity, profit, product, or employee time—into our portfolio company’s businesses from the outset, and we model this behavior by setting ambitious annual volunteer goals for our own team.

The Impact Snapshot:

Celebrating the Transformation: Airwallex

Every year, the Cloud 100 event celebrates the world’s top private cloud companies and acknowledges those who lead the charge in giving back. Past Pledge 1% Award winners—including Icons like Twilio, Docusign, Slack, Procore, Canva, Guild, Snyk, Checkr, and Service Titan—have consistently proven that purpose-driven companies perform better.

This year, the Pledge 1% Award—presented by Salesforce Ventures—went to a company that exemplifies this transformation: Airwallex.

Airwallex, a global payments platform, didn’t wait until it was “big enough” or “profitable enough” to make a difference. Instead, it wove impact into its DNA from the start. On its tenth anniversary, the company formalized this commitment by taking the Pledge.

What makes their story so inspiring is how the entire organization embraced the commitment. Teams across Finance, Legal, People, and Leadership came together, asking: “How can our success create a broader impact?”

Their giving back contributions showcase the power of this grassroots effort:

Airwallex is just one recent example from our portfolio that proves that leveraging your assets for good isn’t a distraction from success—it’s a catalyst for it.

At Chime, our mission is to unlock financial progress for everyday people — not only through our products, but through lasting community impact. As proud members of Pledge 1%, we’ve committed 1% of Chime’s equity to fund the Chime Scholars Foundation (CSF). CSF was founded to help students ease financial burdens, boost graduation rates, and open doors to higher-paying career opportunities. 

This year, we welcomed our largest Chime Scholars cohort to date: 800 students across 369 institutions, receiving over $3 million in scholarships. Sixty-four percent of these scholars are pursuing nontraditional programs — from trade certifications to community college degrees — and 65% are the first in their families to attend college. Since its launch in 2022, CSF has provided $7 million in scholarships to more than 1,000 students, with an 87% projected graduation rate — nearly double that of Federal Pell Grant recipients.

Through the Chime Scholars Foundation, our 1% pledge is transforming ambition into opportunity — and helping students nationwide open pathways to financial progress. As one scholar shared, “Receiving the Chime Scholarship not only supports me financially but also validates my journey of perseverance and reinvention.”

We’re proud to continue to provide scholarships and help the next generation of hardworking students build brighter futures for themselves, their families, and their communities.


Most companies think about giving back after they’ve achieved success. At TORY, we knew that integrating purpose into our foundation—before we ever earned our first dollar of revenue—was essential to who we are and the impact we want to create.

TORY is a personal asset inventory management platform that helps people document, organize, and track their physical belongings during life’s most significant moments—from moves and insurance claims to estate planning and relationship transitions. Our tagline, “Your Inventory Tells a Story®,” reflects our belief that our belongings aren’t just possessions; they represent our journeys, our memories, and our worth beyond what appears in a bank account.

Why We Took the Pledge Before Launch:

Our founder, Kelsey Creveling, built TORY from personal experience—through 14 moves in 18 years, evacuations, property damage, divorce, and loss. She understood firsthand that life’s most challenging transitions are often made more difficult by the chaos of managing what we own. But she also knew that TORY’s real purpose extended beyond inventory management—it was about supporting people during the moments that matter most.

Before launching our commercial platform, before securing our first paying customer, we made a commitment: 1% of our employee time and 1% of our future corporate profits would support organizations that aid individuals during significant life transitions.

This wasn’t a decision we made because it was trendy or good for marketing. It was because our mission—to transform personal physical asset management while supporting better stories and outcomes for users—demanded that we practice what we preach.

Taking Action Before Revenue:

Even in our pre-launch, pre-revenue phase, we’ve been actively giving back:

We didn’t wait for profitability to start making a difference. We started where we were, with what we had, supporting people through the exact transitions that inspired TORY’s creation.

What Pledge 1% Means to Us:

Taking the Pledge 1% wasn’t about waiting until we were “ready” or “successful enough.” It was about building impact into our DNA from day one. When we officially launched TORY in September 2025, our Better Stories Initiative was already part of our website, our stakeholder conversations, and our company values.

We’ve structured our business model—with both free and premium tiers—to ensure accessibility while generating sustainable resources for giving. Our premium users know that when they invest in TORY Gold, they’re not just getting enhanced features; they’re contributing to a company that gives back to communities and individuals in crisis.

The Impact of Starting Early:

Embedding Pledge 1% into our foundation before launch has:

Our Message to Other Early-Stage Companies:

You don’t need to be profitable to be purposeful. You don’t need millions in revenue to make a commitment. The best time to embed giving into your company’s foundation is now—before your culture is set, before your priorities solidify, before you convince yourself you’ll “get to it later.”

At TORY, we’re still in our early days. We’re growing our user base, refining our product, and building toward profitability. But we’re already living our values through the Better Stories Initiative. Because the stories we tell about impact matter just as much as the stories our users tell about their belongings.

Join us in creating better stories—for our users, our communities, and our world.

Learn more: www.inventory.capital
Download TORY: App Store
Contact: kelsey@inventory.capital

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