Addteq’s Commitment to Giving Back
At Addteq, business success is closely tied to social responsibility. Through Pledge 1%, we donate 1% of our profits to philanthropy, investing in communities that need support the most. Reflecting this commitment, Addteq was invited to ring the NASDAQ opening bell on Giving Tuesday, Dec 2, 2025. This year, rather than taking the stage ourselves, we pass the honor to someone whose journey truly represents opportunity and giving back — Dhanashree.
A Beginning Rooted in Purpose
Every remarkable journey begins with a foundation. For Dhanashree, that foundation was the Akanksha Foundation, a public‑private partnership that reimagines holistic education for low‑income communities in India. At Akanksha’s LAPMEMS school in Bopodi, Pune, she discovered not only academics but also the values of critical thinking, public speaking, and the belief that every child deserves dignity and opportunity.
Akanksha Foundation’s model — government infrastructure combined with innovative curriculum and teacher training — gave her the space to grow beyond rote learning. This foundation led to her first stage appearance at the Akanksha Gala in the US, where, at just 12, she offered an early glimpse of the soon-to-be young but global career.
Crossing Borders, Expanding Horizons
Her path soon extended far beyond Pune. After earning a full scholarship to the United World College in Tanzania, she embraced the International Baccalaureate curriculum, with a focus on history and economics. This first departure from India brought fresh cultures, perspectives, and aspirations.
After two years, she chose a gap year — not as a pause, but as a deliberate exploration of justice and community. During this time, she worked in Cape Town with human rights organizations, interned with Akanksha’s donor relations team (a “full circle moment”), and engaged with the African Court on Human and Peoples’ Rights, witnessing genocide trials in Tanzania. These experiences further reinforced her conviction that education and justice are inextricably linked.
The Power of Invitation
Now a student at Trinity College in Connecticut, Dhanashree continues to integrate economics, human rights, and political science, carrying forward her commitment to giving back.
That spirit is why Addteq, through Pledge 1%, has chosen Dhanashree to ring the NASDAQ bell. Our invitation is not just symbolic — it is a signal to the world that education, opportunity, and generosity can extend far beyond one moment, shaping many lives.
A Story That Inspires
From the classrooms of Pune to international courts, and from Akanksha’s nurturing environment to the global NASDAQ stage, Dhanashree’s story illustrates how education grounded in values and supported by community can unlock extraordinary potential.
Her experiences reveal what is possible when communities invest in education. Supporting organizations like Akanksha Foundation and initiatives like Pledge 1% helps create more opportunities for future change makers. By committing to give back, we empower more students like Dhanashree to enter the world with courage, purpose, and hope.
Learn more about Addteq, Pledge 1%, and Akansha Foundation here
Joining Pledge 1% has enabled us to consistently remember to give back to our immediate community as a form of CSR.
We have donated tangible funds to the Department of Education at the University of Lagos (UniLag) for a programme, and to Yaba College of Technology (YabaTech) as a sponsor during their departmental week in 2022.
We also carried out a giveaway where students were encouraged to download the Ntapi App and, in return, received a one-time data stipend to support their learning experience on the platform.
We are excited to commit 1% of our product and our team’s time to raising social impact grants that help make accessible education affordable and enjoyable for trans-generational learners across Africa.
At Coupa, we’re proud to champion Women in Tech whose impact lifts our people, our teams, and our communities. As we enter the season of giving, we’re celebrating the women ambassadors who powered Global Impact Week 2025 across 14 cities worldwide.
From organizing food drives and river clean-ups to supporting hospitals, shelters, and youth programs, these women showed what it means to give with purpose, and reminded us that impact starts with all of us.
Our ambassadors say it best:
Global Impact Week is more than a moment — it’s part of Coupa’s ongoing journey to advance Coupa’s sustainability & social impact commitments by building stronger communities, fostering inclusion, and promoting sustainability.
Every hour volunteered and every action taken reinforces our belief that doing good and doing well go hand in hand. Together, we’re using our collective power to create lasting, positive change for people, the planet, and the future.
Coupa’s Global Impact Week 2025 saw 543 employees volunteer more than 1,700 hours through 31 events across 6 continents. Learn more in our Global Impact Week blog here.
Since the very beginning, Circle has worked to raise global economic prosperity through the frictionless exchange of value, helping humanitarian organizations move aid faster and supporting entrepreneurs building new models for financial access.
Now, through our Pledge 1% equity commitment, we’re taking that impact further with the launch of Circle Foundation: a new philanthropic initiative dedicated to advancing financial resilience and inclusion in the US and around the world.
Circle Foundation scales Circle’s impact from individual programs to systemic change. Its first focus is at home: supporting Community Development Financial Institutions (CDFIs) that help small businesses gain affordable access to capital and digital tools. Globally, we’ll work with organizations modernizing humanitarian finance so that support can reach more people, more efficiently.
By supporting the systems that make opportunity real and lasting, access to a more prosperous future emerges for individuals everywhere. Because when people can fully participate in the economy, they build stronger futures for themselves and their communities — and, in turn, the world takes a collective step forward.
At Rokt, we believe in unleashing potential through action, creating opportunities for women to connect, grow, and lead.
Our partnership with Oracle Red Bull Racing, is helping unleash a new era of possibility for women in motorsport and sim racing. In 2023 we launched Rokt the Rig, a global development program built to find and elevate talented female sim racers. The momentum from this program has leveled up in 2025 with the launch of Rokt Red Bull Sim Racing, the first all-female team competing in the FIA-backed British F4 Esports Championship.
As a Team Partner of the Red Bull Racing Pepe Jeans car in the 2025 season of F1 Academy, Rokt continues to drive inclusion and representation, helping women take the wheel. We’re also proud to sponsor Red Bull Racing’s International Women in Engineering Day, to create more female innovation in STEM.
We’re also proud to support Vital Voices Global Partnership, a global organization dedicated to investing in women leaders who create positive change and momentum in their communities. Through mentorship walks and leadership exchanges, Rokt leaders are helping women unlock their potential and extend their impact worldwide — and we’ve even welcomed new Rokt’stars who first connected with us through these events.
Inside Rokt, our employee resource group Women Who Rokt drives this mission forward, fostering community and championing inclusion across our global offices. In partnership with The Female Quotient, we’ve hosted events that spark meaningful dialogue, amplify women’s voices, and encourage allyship – including Equality Lounges at Formula 1 and F1 Academy races in 2025, where women leaders come together to share ideas and drive progress across industries.
We want to ensure that we harness the platform we have to unleash opportunities for others. From the boardroom to the racetrack, Rokt is driving forward with purpose, empowering women to own every moment and shape what’s next.
We built Salesforce on the idea that business can be a platform for change. When Salesforce was founded in 1999, we committed to giving back 1% of our time, equity, and product to our communities, pioneering the Pledge 1% model alongside Atlassian. Because of this model, our social impact has grown exponentially, alongside our business. That small commitment has resulted in nearly $1 billion in philanthropy, 10 million volunteer hours, and more than 60,000 nonprofits and schools using free and discounted Salesforce technology. We’re even more inspired by the 19,000+ companies that have joined the Pledge 1% movement, igniting $3 billion in equity to fund social impact globally.
Today, on Giving Tuesday, we’re shining a spotlight on a program that is the ultimate fusion of our Pledge 1% pillars — combining our time, equity, and product to scale AI innovation in the nonprofit sector.
The Salesforce Accelerator — Agents for Impact program empowers nonprofits to harness the transformative power of AI to tackle the world’s most pressing challenges. By providing grant funding, our Agentforce technology, and invaluable pro bono expertise from Salesforce employees, the Accelerator helps organizations confidently build and deploy customized AI agent solutions. In just a few short years, the Accelerator has provided $11 million in grant funding and 3,700 pro bono hours, supporting 39 nonprofits that are making a real difference in communities every day.
Meet Piper: Pledge 1%’s New AI-Powered Impact Navigator
Now, we’re incredibly excited that Pledge 1% is the newest participant in the Accelerator program.
Dedicated to activating companies to contribute to a better world, Pledge 1% is amplifying its mission with the Pledge Impact Partner agent, affectionately known as Piper.
For the 19,000+ Pledge 1% members committed to creating lasting impact, Piper is the responsible business advisor they need, powered by Agentforce — the agentic layer of the Agentforce 360 Platform. Built on insights from thousands of purpose-driven companies, Piper will provide a personalized roadmap for embedding social impact into any business.
In its first phase currently under development, Piper will guide corporations through customized onboarding. It starts with a quick assessment of the company’s size, industry and goals then suggests personalized first-step actions, like announcing their commitment. Piper can then instantly draft press releases to formalize the commitment, helping founders move from intention to action faster than ever. With the help of Piper, Pledge 1% anticipates stronger early engagement, with a 30% increase of the number of new members attending welcome calls and designating a social impact lead within the first 45 days
By combining the expertise of the Pledge 1% community with responsible AI from Salesforce, Piper will free the Pledge 1% team to focus on the heart of their mission: empowering every company to leverage their unique assets for good. With Piper’s added capacity, the Pledge 1% team can spend time on high-value work, like providing expertise and guiding companies along their journeys to creating lasting impact.
AI is the most transformative technology of our time, capable of unlocking unprecedented growth and positive impact. Together, Salesforce and Pledge 1% are committed to providing a blueprint for action to help every company scale their social impact in the AI era and confidently move from good intentions to great, measurable, and lasting change.
Are you ready to scale impact with AI? Learn more about the Salesforce Accelerator — Agents for Impact program here.
Toast.org is working towards cultivating a diverse, thriving workforce of restaurant operators and employees by empowering the next generation of culinary talent. Rooted in the core belief that hospitality is all about people, Toast.org committed $500,000 to C•CAP (Culinary Careers Program) in 2024 as part of a two-year partnership. C•CAP is a nonprofit that provides culinary training and career-readiness skills, primarily to historically underserved middle and high school students, with 90% of students identifying as people of color.
Beyond the financial contribution, Toast and C•CAP are working together to equip these future leaders with practical skills that will help them thrive in the workforce. This includes donating Toast point-of-sale (POS) systems, handheld devices, and kitchen display systems to select C•CAP classrooms, allowing students to gain hands-on experience with the same industry-leading technology they’ll encounter in top restaurants.
Additionally, Toast employees volunteer their time, offering mentorship, resume reviews, and mock interviews, helping address the industry’s labor challenges by strengthening the pipeline of skilled workers and fostering a more diverse, inclusive, and enduring restaurant community.
We built Salesforce on the idea that business can be a platform for change. When Salesforce was founded in 1999, we committed to giving back 1% of our time, equity, and product to our communities, pioneering the Pledge 1% model alongside Atlassian. Because of this model, our social impact has grown exponentially, alongside our business. That small commitment has resulted in nearly $1 billion in philanthropy, 10 million volunteer hours, and more than 60,000 nonprofits and schools using free and discounted Salesforce technology. We’re even more inspired by the 19,000+ companies that have joined the Pledge 1% movement, igniting $3 billion in equity to fund social impact globally.
Today, on Giving Tuesday, we’re shining a spotlight on a program that is the ultimate fusion of our Pledge 1% pillars — combining our time, equity, and product to scale AI innovation in the nonprofit sector.
The Salesforce Accelerator — Agents for Impact program empowers nonprofits to harness the transformative power of AI to tackle the world’s most pressing challenges. By providing grant funding, our Agentforce technology, and invaluable pro bono expertise from Salesforce employees, the Accelerator helps organizations confidently build and deploy customized AI agent solutions. In just a few short years, the Accelerator has provided $11 million in grant funding and 3,700 pro bono hours, supporting 39 nonprofits that are making a real difference in communities every day.
Meet Pip: Pledge 1%’s New AI-Powered Impact Navigator
Now, we’re incredibly excited that Pledge 1% is the newest participant in the Accelerator program.
Dedicated to activating companies to contribute to a better world, Pledge 1% is amplifying its mission with the Impact Navigator Agent, affectionately known as Pip.
For the 19,000+ Pledge 1% members committed to creating lasting impact, Pip is the responsible business advisor they need, powered by Agentforce — the agentic layer of the Agentforce 360 Platform. Built on insights from thousands of purpose-driven companies, Pip provides a personalized roadmap for embedding social impact into any business.
In its first phase, Pip guides corporations through customized onboarding. It starts with a quick assessment of the company’s size, industry and goals then suggests personalized first-step actions, like announcing their commitment. Pip can then instantly draft press releases to formalize the commitment, helping founders move from intention to action faster than ever. With the help of Pip, Pledge 1% anticipates that members will more actively engage— with 70% attending welcome calls within the first 45 days of joining and 50% designating a social impact lead.
By combining the expertise of the Pledge 1% community with responsible AI from Salesforce, Pip frees the Pledge 1% team to focus on the heart of their mission: empowering every company to leverage their unique assets for good. With Pip’s added capacity, the Pledge 1% team can spend time on high-value work, like providing expertise and guiding companies along their journeys to creating lasting impact.
AI is the most transformative technology of our time, capable of unlocking unprecedented growth and positive impact. Together, Salesforce and Pledge 1% are committed to providing a blueprint for action to help every company scale their social impact in the AI era and confidently move from good intentions to great, measurable, and lasting change.
Are you ready to scale impact with AI? Learn more about the Salesforce Accelerator — Agents for Impact program here.
Ten years ago, Pledge 1% launched with a simple idea: that companies could embed social impact into their business by pledging a percentage of their time, product, profit, and/or equity. What began as an idea led by a handful of visionary founders has grown into a movement with more than 19,000 companies worldwide, unlocking over $3 billion in new philanthropic capital.
The world has changed dramatically in the last decade, and so have the tools available to us. Corporate impact is once again at an inflection point—driven by technological disruption, shifting stakeholder expectations, and global challenges—and Pledge 1% is taking bold steps to help shape its next phase, harnessing innovation, augmenting our collective impact strategy, and advancing the movement worldwide.
Today, on Giving Tuesday, we set the stage for the future of Pledge 1% and the evolution of corporate impact.
AI – Aligning Innovation with Impact
As Artificial Intelligence transforms business models, jobs, and systems of value, we embark on a new chapter for our community—and for how we think about impact itself. Traditional philanthropy alone is not enough.
AI innovations unlock opportunities to accelerate and amplify social impact. Companies are already beginning to apply AI to address challenges like education, health, economic opportunity, and more. Many others are beginning to build their AI impact roadmap.
Having built an ecosystem of successful companies committed to corporate impact over the last decade, Pledge 1% is uniquely positioned to help businesses reimagine what responsible leadership looks like in the AI era.
Going forward, we envision:
- Mobilizing new innovative assets, helping companies contribute knowledge, data and learning, compute, and AI tools as part of their product pledge and overall commitment
- Building shared learning, surfacing member AI impact innovations and initiatives—and translating their insights into practical resources
- Co-creating responsible AI guidance with members, partners, and experts to define and spread effective practices and stay ahead of evolving expectations
- Integrating AI to scale Pledge 1% operations, leveraging AI tools to enhance member engagement and resources, starting with an agent for new members to accelerate their onboarding
Each company’s AI path will look different, shaped by its mission, culture, and community, but what is common is our community’s commitment to learning together and aligning innovation with impact—so that every advancement, product, and decision can reflect both business and human value.
Growing the Movement Globally
With a strong foundation in Silicon Valley, the Pledge 1% movement has reached thousands of companies worldwide. Our next step is strategic global expansion through a regional focus, beginning with a dedicated team in Australia—the fastest-growing region outside the US.
By combining the scale of a global movement with the power of local leadership, resources, and community, Pledge 1% can develop a deeper understanding of how businesses are run regionally, and tailor messaging, programs, and partnerships for each region.
Through this model, Pledge 1% is building a blueprint for embedding impact into regional business norms everywhere and connecting insights from each region to strengthen collective effectiveness.
The Future of Corporate Impact is Collective
Pledge 1% as an organization grew out of a conviction that business can be a powerful platform for social impact—and a realization that when we bring companies together behind this conviction, we become a force multiplier for creating impact. As we look to the future, we aim to unlock the full power of our collective by serving as a catalyst of shared ideas and action and forging new partnerships key to transforming the norm.
Our community has the power to align, mobilize, and scale impact in ways no single company can do alone. Acting collectively lets us accelerate breakthrough solutions, create momentum, and extend our reach far beyond what any organization could achieve independently. As part of expanding that reach and scale going forward, we will collaborate more deeply with impact-focused institutions that help direct our collective energy toward the highest-leverage opportunities.
Turning that collective scale into real shifts in business norms starts with building partnerships with the ecosystems that shape company formation—accelerators and startup platforms in addition to our Boardroom Allies investor community. These partnerships help ensure that embedding impact becomes standard from day one.
Ten years ago, Pledge 1% set out to change the way companies think about philanthropy and business. Today, that vision has become a global movement—unlocking billions in new resources and proving that impact can scale alongside innovation. As we enter the next phase of our journey, we are embracing AI, global growth through regional understanding, and the collective power of our community to ensure that giving back becomes a universal business norm.
The tools may evolve, but our mission is constant: to empower every company, everywhere, to be a force for good.