Posted on the Docusign blog by the Docusign team.
At DocuSign it’s our mission to innovate — not just in the field of technology, but with our technology. Through our DocuSign IMPACT Initiative, we leverage the power of our product, our people and our profits to make a tangible difference in the global communities in which our employees and customers live and work.
We also strive to make a continual impact by encouraging companies around the globe to Pledge 1%. Co-founded by Salesforce, Atlassian and Rally, Pledge 1% is a global movement that has encouraged and empowered more than 2,700 companies in 60 countries to pledge 1% of profit, equity, product, and/or employee time to their communities.
In the wake of hurricanes Harvey, Irma and Maria, it’s more crucial than ever to place disaster relief at the forefront of the conversation and take action. And with Dreamforce right around the corner, we’ll be using the conference as a platform to help raise even more awareness around DocuSign IMPACT and the Pledge 1% movement. Individuals or businesses interested in how to become involved are invited to the DocuSign booth.
Additionally, Amy Skeeters-Behrens, executive director of DocuSign IMPACT, will join leaders from other Pledge 1% companies on a panel discussing the role and efficacy of integrated philanthropy.
Want to know more about how your business can make an impact in your local community and around the world? Come visit our booth at Dreamforce.
By Brian Fitzgerald of Pandadoc. Originally posted on Medium.
In today’s crowded marketplaces, organizations have to work harder than ever to break through the clutter and connect with their audiences. So why burn hours and resources doing the same thing as everyone else, when your efforts might go mostly unnoticed? Rather than doing the same thing over and over again, expecting different results, one way you can take your marketing message a step further is by aligning your brand with a cause that your consumers can relate to.
When properly executed, cause-marketing campaigns not only effectively communicate your key messages, they also have an impact on sales. In fact, according to a recent study conducted by Unilever, “33 percent of consumers buy from brands doing social or environmental good.”
Studies also show that with price and quality being equal, consumers are more likely to buy products that support a cause over products that aren’t. Some will go as far as switching to a new brand affiliated with a cause they support.
PandaDoc, and other likeminded companies, believe that being a good corporate citizen is just as important as delivering the best products and services available on the market. That is why they work hard to serve the public good by investing in programs and partnerships that make the world a better place.
That said, as attractive as cause-marketing may seem, executing a solid campaign is not an easy process. But here are some steps you can follow that will help you craft a great cause-marketing strategy.
Do Your Homework
Before you decide to support a specific cause, it is important that you are as informed as possible about what the cause is and what it stands for. Find out what the capabilities and limitations are and what synergies can make a partnership mutually beneficial. Ask questions to make sure the cause and your brand are compatible. Also, make sure to vet any organization you partner with. Ask for their financial records, or look them up on GuideStar.org to make sure that you are partnering with a legitimate cause.
Know Your Brand
As important as it is to know who you are partnering with, it is even more important to be clear about what your brand stands for and how it relates to the cause you are supporting. Having a clear understanding of what your brand represents, and your consumer’s expectations, will go a long way in creating a campaign that will work well for both your organization and the cause you support.
It Takes Teamwork
When starting a cause-marketing campaign, the partnership between your brand and your cause should be felt at all levels of your organization. Make sure that your employees and team support the partnership and are engaged in helping both parties meet their goals.
Set Goals
Partnering with a cause is a long-term commitment. Both partners must set a manageable plan for your campaign together and agree on key milestones and deliverables.
Give It Your All
In addition to alignment with your brand and your consumers, the cause you take on must be near and dear to your heart. If your organization doesn’t fully support the cause you are aligning with, then all the work you put in will be for not.
The PandaDoc Corporate Social Responsibility program was developed with the “Pandas Helping People” mantra as its cornerstone. The company invests in scalable and self-sustaining programs that use innovation to meet some of the society’s biggest challenges. The primary areas of focus include human rights, gender equality and social equity.
PandaDoc is also committed to the Pledge 1% effort, which was spearheaded by Atlassian, Rally, Salesforce and Tides to accelerate their shared vision around integrating philanthropy into businesses around the world. Pledge 1% encourages and challenges individuals and companies to pledge 1% of equity, product and employee time for their communities, because pledging a small portion of future success can have a huge impact on tomorrow.
I encourage anyone working within the Salesforce ecosystem to give Pledge 1% a look.
I also recommend that any organizations working in the Science and Technology fields support Science, Technology, Engineering, Art and Mathematics (S.T.E.A.M.) Education initiatives. These initiatives are key to making sure we have the people and resources needed to drive future developments and innovations. Innovation Station has a program that was developed to expose S.T.E.A.M. education to rural, underserved communities in the U.S. To date, the program has connected with over 300,000 people. I am sure they would love to hear from you.
That said, find a cause that works for your organization and start building your cause-marketing strategy today. Your brand, and the world, will be all the better for it!
PandaDoc helps organizations win more business by accelerating the way they transact. Learn more at PandaDoc.com
By Elizabeth Dobrska, TUGG, original published on Medium.
Today is Tech Gives Back and it’s my favorite tech event of the year. This year is a extra special as we’re trying something new. It’s no secret that the tech industry has some major issues around diversity and pipeline and this October 19th, TUGG is proud to be piloting a new program as a part of our annual Tech Gives Back day of service aimed to inspire the next generation of techies from across Boston’s most under-resourced neighborhoods.
The Beginning
The 7th annual Tech Gives Back, organized by TUGG (Technology Underwriting Greater Good) and SVB (Silicon Valley Bank) is the largest day of service in the tech industry. The day is about so much more than fun afternoon out with the team. Tech Gives Back is about highlighting the impact our industry can have in a single day while empowering tech companies large and small to make a difference in the community. TUGG and SVB are dedicated to providing tech companies large and small with meaningful opportunities that are aligned with the ethos of the entire tech ecosystem: experimenting, education, innovation, impact, and community.
Earlier this year, The Boston Foundation asked us if we’d be interested in scaling Salsify’s outgoing community engagement program where they host a mini-shark tank with middle-schoolers from the Boston Public Schools. Our immediate response was YES, count us in! We knew this was a fit for our community and would make a meaningful addition to the Tech Gives Back roster. And so, the Tech Gives Back Guppy Tank Pilot Program was born.
Like Shark Tank, but with Little Fish
At its core, Guppy Tank is a mini-hackathon broken out into three sections: sales/marketing, product, and design/engineering. The day concludes with a shark-tank style pitch competition.
Salsify developed this model for their own company when looking to boldly address tech’s diversity problem. TUGG is proud to be scaling Guppy Tank to 10 companies around Boston.
Tomorrow, teams of sixth-graders will delve deep into their own ideas around healthy living and using the design thinking process. With a little help from some awesome professional techies, the students will prototype their own apps. This condensed STEM program will give these students a look into what it’s like to work in tech and bring their own ideas to life.
Community Leaders
With Salsify leading the way, and generously sharing their Guppy Tank blueprint with us, it wasn’t hard to generate interest among other tech companies. We’re thrilled with the 10 companies who signed on to lead by example: Buildium, Hubspot, InsightSquared, Mendix, Rapid7, Salsify, Threat Stack, Toast, Wayfair, WeWork.
Each organization has committed to hosting an on-site Guppy Tank with about 20 students from a local Boston Public School. We’ve been continuously impressed with how committed our participating tech companies are to making this an unforgettable and inspiring day for the students.
It Takes A Village
We’re so grateful to have some stellar partners who are helping to make this happen. When you have 250 kids going to 10 tech companies, you need more than a little help from your friends. Our Guppy Tank Pilot Program is made possible in part by generous support from The Boston Foundation and Silicon Valley Bank. It is powered by Building Impact, who has worked tirelessly with the folks at Boston Public Schools to ensure that the participating students are not only prepared for the day, but that Guppy Tank will contribute seamlessly into their STEM curriculum goals.
Boston Public Schools carefully selected the participating schools to ensure that students across the board were getting a chance to be a part of this and ensuring that this is truly an inclusive program — in fact most of the schools participating are “inclusion schools” meaning that students with special needs will also partake in Guppy Tank.
The Future Is Bright
Throughout the day, our team will be hopping from one Tech Gives Back Guppy Tank to the other, wishing we could clone ourselves and be at all 10 locations at once.
While we can’t know where these kids will want to work when they grow up, our hope is that they’ll be inspired by Guppy Tank. It is crucial that Boston’s most under-resourced and under-represented youth — the youth in our very own backyard — have the opportunity to become the next generation of Boston’s tech industry… After all, you can’t be what you can’t see.
Originally posted on the AppNexus blog by the AppNexus team.
If you’ve browsed the web or turned on the news in the last couple of weeks, you’ve probably been confronted with images of the destruction caused by natural disasters in Texas, Mexico, Puerto Rico, and elsewhere.
They certainly struck a chord here at AppNexus.
Within days of the news that Hurricane Harvey had devastated much of the Houston area, AppNexians were thinking up ways to rally the company to raise money for victims. Fortunately, they weren’t alone – the AppNexus Impact Steering Committee was ready to help.
AppNexus Impact’s mission is to foster a culture of civic engagement and charity, and the primary way they do that is by providing the infrastructure and guidance for employees to spearhead initiatives for the causes they’re most interested in. That way, no one’s left in the situation of wanting to take a stand for something they’re passionate about and not knowing what the first step is – they can just contact AppNexus Impact, tap into their wealth of experience and resources, and get the ball rolling.
With AppNexus Impact’s help, we were able to come together and hold an informal, Texas-themed breakfast in our cafeteria that raised over $6,500 for disaster relief. In this article, we’re going to share some of the best practices that helped us achieve that goal and put us in position respond quickly and effectively when our employees want to promote their causes.
Build a playbook
One of the reasons that AppNexus Impact has become such a valuable resource is the wealth of experience and institutional knowledge its members have on what makes a successful charity event. Better yet, they’ve distilled this information into a handy, step-by-step playbook anyone at AppNexus can access. Some of the highlights include:
- Guidelines on what kinds of organizations to partner with
- Information on how to engage Community Groups within AppNexus to bring more attention to charitable initiatives
- A guide to marketing charity initiatives within the company
- A full rundown of all logistical needs for different kinds of impact projects
- A how-to on retroactive case studies to ensure every event results in new lessons learned
Our playbook makes it easier for us to execute on these kinds of events, and it’s always growing as we learn new lessons.
Play to your people’s strengths
Adriana McDonald, a member of our Global Office Operations team, had the original idea for the breakfast taco bake sale, and quickly got support from other members of TexNexus (our affinity group for proud Texans – there truly is a group for everyone here!).
But a successful event needs more than one person driving it. And it’s not just about getting more people involved – it’s about getting the right people in the right roles. AppNexus Impact helped Adriana identify the people with the skill sets, interests, and passion to make the event a hit. A few examples:
- The team asked Pablo Dominguez, our VP of Global Business Operations, to help publicize the event. As a senior leader, he had the reach to amplify the message to as many AppNexians as possible.
- They enlisted the help of Ashley Babinecz on the food front. Ashley is a Director in our Talent Acquisition Group but moonlights as a leader of BakeNexus (you guessed it, our affinity group for baking enthusiasts), so she was a natural choice to help the team cook up a great meal.
- They reached out to Neville Hall and Lillie Ratliff – leaders in the AppNexus Black Alliance and the AppNexus Latino Alliance respectively. Those are two of our most active affinity groups, and with their help, the team expanded their efforts to include a clothing and supply drive.
By being deliberate about who they engaged, AppNexus Impact and the volunteers were able to get the right people in the right roles to make the event a success.
Listen and be flexible
One of AppNexus Impact’s key strategies for getting engagement around these kinds of events is letting the people who drive them decide where the money is ultimately donated. People feel more connected to an event when they know they’re helping out organizations whose missions they connect with.
Flexibility in deciding who to donate to was also became important as time went on. As you probably remember, Hurricane Harvey was quickly followed within the same week by Hurricane Irma in Florida and an earthquake in Mexico. With AppNexus Impact’s help, the team was able to expand the scope of their efforts and send money to organizations in Florida and Mexico. This is the kind of decision that could have easily slipped through the cracks if not for the sense of focus and tested, repeatable processes provided by AppNexus Impact.
Ultimately, we ended up donating to five organizations in Texas, Florida, and Mexico:
- Houston Food Bank
- Houston Society for the Prevention of Cruelty to Animals
- Greater Community Houston Foundation (an organization that will help rebuild Houston’s damaged infrastructure)
- American Red Cross, South Florida Region
- Oxfam Mexico
We felt that each of these organizations served different but vital purposes in the affected regions.
Practice makes perfect
We’re thrilled to have helped the victims of these recent disasters, and it all started with AppNexus Impact’s experience and dedication to making these kinds of efforts as smooth as possible. In fact, by following these processes, we were able to quickly coordinate similarly effective events for those affected by Hurricane Maria in Puerto Rico – yet another example of how our system enables us to respond to quickly to what’s happening in the world. We hope that these best practices can help other companies make it possible for their people to advocate for the causes they care about.
If you’re interested in fostering a culture of philanthropy at your organization, consider joining us in partnering with Pledge 1%. They’re the experts in corporate giving and can help you come up with a plan to allocate more resources to worthy causes. Taking the pledge represents a commitment to donating 1% of your company’s resources (not just money, but time and products too) to charitable causes, and you can get started here.
Originally published by Karissa Neely in The Daily Herald.
Almost all the desks were full at 97th Floor’s “Paid Landing Page Optimization” workshop Thursday.
Many entrepreneurs and small business leaders came to the free workshop held in Silicon Slopes Lehi headquarters, hoping to learn how to more effectively market their business online. In just one hour, they all got some expert advice on how to make their paid landing pages more powerful.
Workshop leader and 97th Floor marketing specialist Tyler Girsberger explained that a paid landing page different than a company’s home page on its website, because it is one that draws in users via online ads. He encouraged those attending to use different landing pages catered to different audiences or target markets.
“If you don’t, you might as well just send them to your home page,” he said.
Paid landing pages target potential buyers and answer their initial questions quickly. These pages also have a clear call to action — usually a small form users fill out for more information. Girsberger took attendees through what makes these landing pages work: a strong “hero” image and header, clear benefits of the product to the consumer, a strong positioning statement, proof of the brand’s trustworthiness and the call to action form.
The hero image, he explained, is the picture on the page that draws the reader in. In one example, the picture of a girl happily getting a drink of water from a faucet underscored the organization’s call to donate money towards this cause. Girsberger said this image selection can be changed based on location, demographics or audience to effectively speak to the user.
Products and services all have multiple benefits, but for a powerful landing page, Girsberger said users need to focus only on the most important three or four benefits to consumers. This makes the content easily digestible, and allows those other benefits to come to light further on in the buying process.
On the landing page, he said, businesses must set themselves apart in the market with a clear positioning statement — what differentiates the company from others. They also must share a bit of proof of their brand with the audience.
“These people coming to your page, they don’t know your brand,” Girsberger said. “To instill trust in the brand, you include proof: testimonials, other people or brands that use your products, and awards. The more they trust your brand, the more they will convert to a sale.”
Girsberger concluded that business leaders must then consistently test their paid landing pages to see how effective they are with the targeted audience.
“Landing pages are really, really powerful. You don’t know where in the buyer’s journey they are coming from, but you capture them just enough to walk them through the process,” said Shante Schroeder, 97th Floor director of marketing and communications.
97th Floor, a digital marketing company located in Lehi, regularly offers these free workshops to small business owners as part of its partnership with the Pledge 1% nonprofit organization. Schroeder said in their work with clients, they saw the “community asking for these insights,” and wanted to reach out to startups and entrepreneurs who don’t have easy access to this type of information. Due to limited seating, the workshops are invite only, but interested business leaders can contact Annalee Peters at 97th Floor by phone: (801) 919-8749.
“For those just starting out, this will get them ahead that much faster,” Schroeder said.
Originally published by Clarify Health.
SAN FRANCISCO, Oct. 5, 2017 /PRNewswire/ — Clarify Health Solutions, Inc., an innovative company that is integrating artificial intelligence (AI) with clinical workflow optimization analytics, announced today that it has joined Pledge 1%, a global movement that is creating a new normal for companies of all sizes to integrate giving into the DNA of their businesses. By joining the movement, Clarify Health pledges to donate 1% of its equity to local charities and nonprofits.
Spearheaded by Atlassian, Rally, Salesforce, and Tides, Pledge 1% empowers companies to donate 1% of product, 1% of equity, 1% of profit, or 1% of employee time to causes of their choice. Clarify Health joins a network of over 1,500 companies in 40 countries that have committed to keeping their community at the center of their business by pledging 1% of equity, product, profit or time to make a difference in communities around the world.
“Our team is proud to join the Pledge 1% movement, whose vision is closely aligned with our commitment to creating a better future by giving back through innovative technology that enables the delivery of better care and direct contributions to charitable organizations,” said Todd Gottula, chief technology officer and co-founder of Clarify Health.
In Gottula’s previous role as the chief technology officer at Advent Software, he shepherded a $2M donor-advised fund which supported Bay Area charitable organizations. The primary focus of that initiative was the rehabilitation of a local Bayview elementary school through direct investment and weekly mentoring programs.
He added, “Clarify will use this commitment to Pledge 1% as a cornerstone to build up a wider focus on philanthropy – which is a core principle of why we do what we do. Joining the Pledge 1% network illustrates our diverse team’s dedication to making a difference by supporting causes we are passionate about in the communities we serve.”
Clarify Health is dedicated to improving healthcare through a first-of-its kind digital-care-guidance platform that helps medical providers engage more effectively and efficiently with their patients, leading to higher satisfaction, better care and lower costs. Clarify’s solution leverages powerful analytics and smart workflows to help patients and their families better understand and engage in the different steps of treatment and recovery. Through the collection of real-time data from patients and care teams, Clarify Health’s analytics engine generates personalized insights that enable optimized patient care.
About Clarify Health
Clarify Health Solutions believes that patients and those who care for them deserve far better care. Clarify Health works to improve the lives of patients and their caregivers by delivering an innovative real-time care guidance platform that enables more satisfying, better outcome, higher value healthcare. The Clarify Health digital platform seamlessly integrates powerful analytics, artificial intelligence, real-time patient navigation and smart workflows to proactively guide patients and their caregivers through personalized care journeys. Providers and payers receive faster, more actionable insights to deliver more delightful care. Clarify Health brings together committed and passionate colleagues with backgrounds in big data and AI engineering from financial services together with extensive clinical operations expertise. For more information, please visit http://www.clarifyhealth.com.
About Pledge 1%
Pledge 1% is an effort spearheaded by Atlassian, Rally, Salesforce and Tides to accelerate their shared vision around integrating giving back into businesses around the world. Pledge 1% encourages and challenges individuals and companies to pledge 1% of equity, product and employee time for their communities, because pledging a small portion of future success can have a huge impact on tomorrow. Pledge 1% offers companies turnkey tools and best practices, making it accessible for any company to incorporate philanthropy into their business model. To learn more or to take the pledge, please visit www.pledge1percent.org.
Originally posted by Dazeworks on the Dazeworks blog.
“Someone is sitting in the shade today because someone planted a tree a long time ago- Warren Buffett”
What is the best time for planting a tree? It was 20 years ago and next best time is now. We all grew up playing around the shelter of trees. They are the beautiful gift of nature. We often get busy with the virtual world around and keep ourselves busy. Our modern lives have become more gadget-oriented and this simultaneously is affecting the younger generation too. So we should focus on saving our nature as we all are aware that our nature has been depleting lately and needs to be paid more attention
In this busy modern lifestyle, Dazeworks Bangalore has taken a small step towards boosting up employee’s lifestyle with an initiative called Pledge 1%. In association with it, a small plantation program was conducted on Saturday near Shishu Mandir, with an aim to encourage greenery around. Our team planted 50 saplings for which everyone took part and also had fun.
Through this small program we plan to spread awareness among all the people stating our future depends on the way nature stays. Even the government should encourage more civil societies and educational intuitions in tree plantation and awareness campaigns. Our future is not bleak if we live in harmony with nature.
By Ben Payntor. Originally published on Fast Company.
Over the last decade and a half, the cloud computing giant Salesforce has rewritten the rulebook for how corporate philanthropy is supposed to work. That includes formalizing a commitment to give at least 1% of its time, product, and equity to charity no matter how well the company may be doing. Then it formalized a process for others to follow suit in replicating that commitment: The company’s early effort became the basis for Pledge 1%, an advisory program that launched two years ago, which helps others do the same in at least one of those three areas. Pledge 1% has been adopted by well over a thousand companies, including unicorns like Atlassian, Box, Pure Storage, and Twilio.
In August 2016, the company went a step further, appointing Suzanne DiBianca, the former cofounder and president of its philanthropic arm, the Salesforce Foundation, as its first Chief Philanthropy Officer in charge of finding more commercial ways to make the act of doing good just plain good for business. A few months later, Salesforce met a promise it once made to go carbon neutral–33 years ahead of schedule.
“We came out of the gate really strong on philanthropy,” DiBianca says. In her new role, however, she realized that she could coordinate with Salesforce Ventures, the third biggest corporate venture fund behind Intel and Google. Salesforce won’t share its exact total investment, but Salesforce Ventures has backed more than 250 cloud-floated enterprise companies since 2009, including Dropbox and Twilio. That posed a new kind of question and opportunity. As DiBianca puts it: “Can we take our corporate capital and drive social change?”To find out, Salesforce Ventures has launched a $50 million impact investment fund to invest in social enterprises that are using its cloud-based customer relationship management platform in new ways to change the world. The group has already committed to at least four companies, each representing an area where they plan to be active: workplace development, equality, sustainability, and the social sector.
Future workplace development investments will target companies or entrepreneurs enabling equal access to education and preparing both traditional and non-traditional students for the jobs of the future, DiBianca says. When it comes to equality, the goal is to find companies that are “developing tools to promote equal opportunity and economic empowerment across the company and really around the world.”
For sustainability, Salesforce is seeking to back concepts that create better access to clean energy for all, while those companies are improving their own resource efficiency and supply chain performance. And within the social sector, the idea is to target promising businesses that are building different tech and tools that can help traditional aid groups up their impact by operating more efficiently and transparently.The true benefit is that as each company succeeds, it will improve Salesforce as well. All of these are strategic investments, notes John Somorjai, the executive vice president of Corporate Development and Salesforce Ventures, which means they will either help grow the company grow its footprint in new markets and potentially develop advancements that other partners can harness down the line. “The companies that we’re investing in are integrated with or built on the Salesforce platform,” he says. “So the fund, in that way, is going to be strategically aligned to our goals of building the world’s number one cloud ecosystem.”
The $50 million will be doled out to promising candidates within the next two years, While the company hasn’t released how many companies its plans to back, those that represent each category in its initial wave give some clues about what makes a promising target.
On the workplace development side, Viridis Learning, is a cloud-based job-matching platform that works with major educational institutions and employers to pair candidates with profiles that are based on automatically updating skill sets with potential jobs. To improve equality, the company has backed Ellevest, an investment platform aimed at women to close the gender-investment gap. According to Ellevest’s data, most women hold generally cash-based assets, which often isn’t multiplied in the ways it could be to grow their financial power.For sustainability, Salesforce invested in Angaza Design, a pay-as-you-go platform for renewable energy products like solar lanterns, which accepts mobile-based micro-payments from off-grid customers, who can buy light in pre-paid increments as they pay off the hardware supporting it. The group operates largely in Africa and South Asia. And for social sector improvement, there’s Hustle, a peer-to-peer text messaging service that allows nonprofits to organize grassroots support by sending large blasts to donors or activists, with individual replies managed in separate threads as they come in.
Much of this formalizes the work the group has been doing. For instance, a few years ago, it invested in Classy, a fundraising platform for social good organizations that would likely fit under the new social sector umbrella. To spot new opportunities and increase their return, the company may also co-invest alongside other proven operations in the impact investment space, like Omidyar Network and Kapor Capital. “What we found is that with all the rapid changes in technology that we’ve been experiencing particularly around social mobile and artificial intelligence, it’s presenting some incredible opportunities for businesses to create new solutions that have a positive impact on the world, and we want to fuel that,” says Somorjai.
Originally published on The PE Hub Network.
Togetherwork, which is backed by Aquiline Capital Partners LLC, has acquired Boulder, Colorado-based Gingr, a provider of pet services software. No financial terms were disclosed.
PRESS RELEASE
NEW YORK, NY (PRWEB) SEPTEMBER 28, 2017
Togetherwork, the emerging leader in Group Management Software and Payments, today announced the acquisition of Gingr, the innovator in Pet Services software, based in Boulder, Colorado. The company will be an operating company within Togetherwork, with Co-founders Lee Salminen and Aaron Nichols, along with the Gingr team, continuing to guide the company forward.
“We are excited to have Gingr in the Togetherwork family,” said Neil Platt, CEO of Togetherwork. “The company has brought a fresh perspective to Pet Services software. With additional support and resources from Togetherwork, the company will be able to significantly accelerate its growth.”
“The pet services business is a local one, driven by communities of pet owners,” said Lee Salminen, Gingr President and Co-founder. “Gingr has proven itself through word-of-mouth marketing within this tight-knit community, but with the expertise and capital from Togetherwork, we will really be able to extend our national reach.”
“We are happy to be part of Togetherwork and align well with its focus on group management,” said Aaron Nichols, Co-founder. “Gingr is a business that supports the pet owner community and is committed to improving the quality and reliability of service providers in this industry. Being part of Togetherwork enables us to step up our partnership with the Professional Animal Care Certification Council (PACCC).”
Susan Briggs, Co-Founder of PACCC, commented, “PACCC’s independent certification of pet care professionals helps pet parents identify those professionals who have passed stringent testing of their broad knowledge of animal care…PACCC’s pet safety mission would not be possible without supporters like Gingr. Beyond their financial support as a leading PACCC sponsor, they also help bring PACCC awareness. Gingr’s cutting edge technology has raised the bar for the way pet care providers do business and, now, their PACCC support is helping raise the bar for all pet care.”
As part of Togetherwork, Gingr will continue to support its local community in Colorado through Pledge 1%. “Gingr made a commitment early on as a company to give back to the communities in which their employees and families live,” said Matt Zwiebel, Director of Pledge 1% Colorado. “The company’s success up until this point has been impressive and we’re proud to have Gingr join the growing list of Colorado companies who have made the pledge.”
Togetherwork has acquired seven companies in 2017, as it builds a growing family of group management and payments software companies.
About Togetherwork
Togetherwork is the emerging leader in software and payments for groups and organizations of all kinds, helping them grow, become more efficient, increase revenues, and provide excellent service to their members and constituents. Togetherwork has more than 250 employees nationwide and is majority owned by Aquiline Financial Services Fund III L.P., a private equity fund that invests in financial services and financial technology businesses. To learn more about us, please visit http://www.togetherwork.com.
About Gingr
Gingr is the leading-edge business management software for facility-based pet services, including dog daycare, pet boarding, grooming, and training. Offering state-of-the-art tools for online reservations, payments, records management, automated customer communications, employee management, and much more, Gingr makes running a pet services business easier, more efficient, and more profitable and supports communities of pet parents in providing their pets with the highest level of care. Gingr is based in Boulder, CO. To learn more, please visit http://www.gingrapp.com.