Michelle Eichner
Vice President, Product Marketing, Appfire
Arizona, USA
Pledge 1% is celebrating its 10th Anniversary this year. What can companies do (or do more of) to have a positive social impact in the next 10 years?
Companies can amplify their social impact over the next decade by embracing a culture of sustained giving and community engagement. By embedding social responsibility into their core business strategies, companies like Appfire not only respond to immediate community needs but also drive long-term, systemic change. This involves not just annual events or one-off campaigns, but consistent support and partnerships with local organizations, investing in education, environmental sustainability, and equitable economic growth.
What’s the legacy you hope to leave for future generations?
The legacy I hope to leave for future generations at Appfire is one of empowerment and transformation. I envision a future where our commitment to giving back is so deeply integrated into our operations that every project we undertake has a component of community benefit, turning every achievement into a step towards greater societal well-being.
If you could choose one word to define your leadership style, what would it be and why?
Entrepreneurial. My leadership style is defined by a proactive, innovative approach that thrives on understanding market needs and tackling daily challenges head-on. This style allows me to inspire my team at Appfire to think creatively, act decisively, and embrace opportunities that drive our mission forward while adapting to the ever-changing business landscape.
If you could give one piece of advice to the next generation of women leaders, what would it be?
Embrace change and adapt quickly. My advice to the next generation of women leaders is to always be agile and forward-thinking. Understand how current and emerging trends can impact your company, team, and the broader market. By staying adaptable and proactive, you can set standards and drive progress, turning challenges into opportunities to lead and innovate.
Embrace change and adapt quickly.
Looking ahead, what are you most excited about—whether in your professional journey or personal life?
I am most excited about the evolving landscape of professional opportunities brought about by the advent of Generative AI and Agentic AI. This rapidly changing field offers a thrilling chance to continuously learn and adapt, allowing us to leverage these new technologies to simplify everyday tasks and enhance decision-making processes. This enhances our efficiency and effectiveness at Appfire in ways we couldn’t imagine 12 months ago.
Renee Barker
Director of Circularity, LiquiDonate
Nashville, United States
Pledge 1% is celebrating its 10th Anniversary this year. What can companies do (or do more of) to have a positive social impact in the next 10 years?
Companies can lean into the storytelling side of sustainability and social impact. Perfection is the enemy of progress, and to move forward we shouldn’t downplay how and why we support and build programs to have a positive social impact in our varying businesses. Companies should be proud to report climate and people friendly actions and goals and be transparent about their progress.
What’s the legacy you hope to leave for future generations?
I hope that folks see the benefit in listening to and providing structure for community organizations to voice their needs and have a seat at the decision-making table in tech. There is incredible value in fostering collaboration to build a more resilient and equitable future, and we cannot do that under only assumptions.
If you could choose one word to define your leadership style, what would it be and why?
Empowerment – building from a place of trust to guide folks to use their strengths to accomplish our goals, while always offering support and the capacity that we can work together to make it all happen.
If you could give one piece of advice to the next generation of women leaders, what would it be?
Build a strong network and always reach out for connection. We can learn so much from those around us, and I have found that vast majority of time that people are willing to share their learnings and perspectives to those interested in their work. Low stakes virtual coffees are a great way to reach out without a lot of pressure.
Looking ahead, what are you most excited about—whether in your professional journey or personal life?
In the short term – wow I am excited for warmer weather after a long winter! In the longer term, I’m excited to keep growing LiquiDonate and expand our impact. Systems change takes time, but I am confident that we can transform the retail industry to be more impactful, sustainable, and efficient — at an even faster rate as we continue to learn from the needs of our current and future clients.
We can learn so much from those around us, and I have found that vast majority of time that people are willing to share their learnings and perspectives to those interested in their work.
A 2024 study from the Oxford Wellbeing Research Centre found thatout of all workplace wellness initiatives—think gym discounts, mindfulness apps, and those weird standing desks—volunteering was the one that actually boosted employee well-being in a meaningful way.
Author: Pledge 1%
Let’s be real—corporate wellness programs can sometimes feel like a lukewarm cup of office coffee: technically beneficial, but ultimately unsatisfying. But what if there was a workplace initiative that actually made employees happier, healthier, and more engaged—without requiring them to sit through a virtual escape room or a yoga session in a windowless conference room? Enter: Volunteering.
According to a slew of recent studies, volunteering isn’t just good for communities—it’s a full-blown, scientifically-backed superpower for employee well-being. Forget the half-hearted lunchtime meditation; giving back is the secret sauce to a thriving workforce.
The Science of Doing Good (and Feeling Good)
It’s no secret that employees in the U.S. are facing increasing stress due to political uncertainty, economic fluctuations, and general existential dread fueled by the never-ending news cycle. According to a 2024 report by the American Psychological Association, workplace stress is at an all-time high, with employees citing political instability as a significant contributor to their anxiety. In such a turbulent environment, corporate volunteering programs offer a rare opportunity for employees to step outside their daily grind and engage in something positive, reaffirming their sense of control and purpose.
Let’s start with the hard facts. A 2024 study from the Oxford Wellbeing Research Centre found that out of all workplace wellness initiatives—think gym discounts, mindfulness apps, and those weird standing desks—volunteering was the one that actually boosted employee well-being in a meaningful way. Employees who participated in company-supported volunteer programs reported higher levels of job satisfaction, lower stress levels, and even improved mental health. (Oxford Wellbeing Research Centre 2024)
Another survey of 2,000 employees, published in Forbes, revealed that nearly 50% of those who volunteered experienced increased happiness, and one in three felt less stressed. That’s right—helping out at a food bank might be more effective at lowering your blood pressure than a wellness webinar on “Finding Your Inner Calm.” (Forbes 2024)
But Why Does It Work?
It turns out, humans are wired to feel good when they do good. Psychologists call it the “helper’s high”—that warm, fuzzy feeling you get when you help someone out. Volunteering activates the brain’s reward center, releases endorphins, and fosters a sense of purpose. And let’s be honest, feeling like you’re actually making a difference beats the existential dread of back-to-back Zoom meetings.
Volunteering: The Corporate Culture Game-Changer
Beyond the personal benefits, volunteering also works wonders for company culture. A study by Blackfin Group found that businesses with robust employee volunteer programs saw increased collaboration, stronger workplace relationships, and—get this—even higher productivity. (Blackfin Group 2024)
Why? Because nothing bonds people quite like collectively realizing they have no idea how to properly paint a community center wall or attempting to build a bike for charity with minimal assembly skills. It’s team-building without the awkwardness, and everyone wins.
How Companies Can Get It Right
So, how can companies tap into the magic of volunteering without making it feel like yet another mandatory corporate initiative (looking at you, “optional” 8 AM wellness walks)?
- Make it easy – Give employees paid volunteer time, or better yet, coordinate group outings so they don’t have to organize it themselves.
- Let them choose – Not everyone wants to plant trees in the rain. Offer a variety of opportunities so employees can find something they genuinely enjoy. Or let them follow their passions (which also keeps your company out of any political discourse about a particular cause).
- Celebrate participation – Highlight volunteer stories, share impact metrics, and maybe throw in some free snacks. People will show up for snacks.
The Bottom Line
If your workplace is serious about employee well-being, volunteering is the way to go. It’s good for employees, good for businesses, and good for the world. So, go ahead, swap out one of those corporate icebreakers for a volunteer day. Your employees—and their sanity—will thank you.
Additional resources:
Want to boost employee morale and productivity? Ramp up volunteering
Bernadette Dominski
Senior Business Development Consultant, Passage Technology
South Bend, IN, USA
Pledge 1% is celebrating its 10th Anniversary this year. What can companies do (or do more of) to have a positive social impact in the next 10 years?
Be empathetic. Putting ourselves in someone else’s shoes and understanding their perspectives.
What’s the legacy you hope to leave for future generations?
I hope to leave our future generations strong supportive communities with inclusiveness.
If you could choose one word to define your leadership style, what would it be and why?
Hearer – I’d like to think I really listen and “hear”. A lot of people define themselves as good listeners but I’d like to think I really do “hear” what people have to say and act accordingly.
If you could give one piece of advice to the next generation of women leaders, what would it be?
Don’t give up your authenticity and keep healthy boundaries.
Looking ahead, what are you most excited about—whether in your professional journey or personal life?
I’m excited to continue building strong relationships and also see where AI takes us in our workplace.
Don’t give up your authenticity and keep healthy boundaries.
Ekta Dhaka
VP Customer Success, Fexle Services Private Limited
Gurgaon, India
Pledge 1% is celebrating its 10th Anniversary this year. What can companies do (or do more of) to have a positive social impact in the next 10 years?
Congratulations on your 10 years! I see a lot of transformation in progress, but I feel we still have a long way to go. Companies can build a more inclusive and open culture wherein the future generations can find needed support, opportunities to think, thrive and shine.
What’s the legacy you hope to leave for future generations?
I want to bring a transformative influence wherein my peers and future generations feel empowered to break down the barriers and create their own pathways to thrive in our industry. Not every person comes with a similar set of expertise, it is essential to create an inclusive culture where people feel valued for their unique perspectives.
If you could choose one word to define your leadership style, what would it be and why?
“Empathy” would be the word. In today’s fast paced world where we mostly talk about numbers and results, it is essential that we do not overwhelm our team and should not forget to focus on understanding the emotions, and different perspectives of the team members. I try to pay attention to what my team feels and ensure that they get a supportive environment. Building trust and a supportive environment leads to improved team morale and enhances the performance as well. People feel happy about working as a team.
If you could give one piece of advice to the next generation of women leaders, what would it be?
Appreciate your uniqueness, collaborate more, speak up and just do it – and you shall shine!
Looking ahead, what are you most excited about—whether in your professional journey or personal life?
Well, I am excited that I shall be a new mom soon and then I would love to be that ‘working mom’ who balances both the areas and thrive. Looking forward to finding a new normal.
Appreciate your uniqueness, collaborate more, speak up and just do it – and you shall shine!
Mayra Tinoco
COO, Everymind
São Paulo/Brasil
Pledge 1% is celebrating its 10th Anniversary this year. What can companies do (or do more of) to have a positive social impact in the next 10 years?
I believe companies need to bridge the gap with their employees, customers, and partners by fostering diverse spaces for dialogue, inclusion, collaboration, and innovation—shaping the world we want to live in 10 years from now.
Additionally, companies must recognize that they are part of a local and regional community, where small actions to promote integration and create opportunities today will have a lasting impact in the years to come.
What’s the legacy you hope to leave for future generations?
I hope to help more girls gain access to education and resources in STEAM from an early age, breaking down barriers and increasing diversity in the field. Empowering girls to DREAM of making the world a better place through technology is truly powerful.
If you could choose one word to define your leadership style, what would it be and why?
EMPOWERING. I actively listen, connect people, and align strategies to achieve results. My focus is on opening doors for my team, ensuring they have the opportunities and support to grow and thrive.
If you could give one piece of advice to the next generation of women leaders, what would it be?
Be patient and persistent in claiming your voice and space with integrity. Find your allies and stay open to lifelong learning. Always express gratitude and pay it forward to the next generations. Have some fun on this journey!
Looking ahead, what are you most excited about—whether in your professional journey or personal life?
We are expanding our operations and hiring our first team members in Colombia—all women, all software engineers. I’m excited to meet them, open doors, and learn from each of them along the way.
Be patient and persistent in claiming your voice and space with integrity.
Aisya Aziz
Director of Engineering, LiquiDonate, Inc
Fremont, USA
Pledge 1% is celebrating its 10th Anniversary this year. What can companies do (or do more of) to have a positive social impact in the next 10 years?
Instead of viewing corporate social responsibility (CSR) as a one-time/yearly activity, companies should embed giving into their core business models for lasting impact. By making social impact an integral part of their strategy, businesses can drive real change while strengthening their brand, fostering customer loyalty, and attracting purpose-driven talent.
What’s the legacy you hope to leave for future generations?
My legacy is to show that women can not only thrive in tech, but also lead with strength and kindness. Since I was little, I’ve dreamed of proving to the world that I can make it happen, and I want to inspire young girls to believe they can make things happen too. I also want to demonstrate that success doesn’t require sacrificing kindness – being nice can still lead to incredible achievements.
If you could choose one word to define your leadership style, what would it be and why?
I would choose “empowering” to define my leadership style. I believe in uplifting others, giving them the tools and confidence to succeed, and trusting them to take ownership of their work. By fostering an environment where people feel supported and capable, I aim to unlock their full potential and create a culture of collaboration and growth.
If you could give one piece of advice to the next generation of women leaders, what would it be?
Believe in your voice. Don’t be afraid to speak up, take risks, and embrace your uniqueness. You have the power to inspire and create change, no matter the obstacles.
Believe in your voice. Don’t be afraid to speak up, take risks, and embrace your uniqueness.
Looking ahead, what are you most excited about—whether in your professional journey or personal life?
I’m most excited about continuing to build LiquiDonate’s tech solution and establishing it as the go-to donation disposition platform for all. On a personal level, this spring marks a big milestone – my first child is starting grade 1, and my second is heading to preschool! It’s an exciting time of growth, both professionally and at home.
Aubrey Blanche-Sarellano
VP of Equitable Operations, Culture Amp
Sydney, Australia
Pledge 1% is celebrating its 10th Anniversary this year. What can companies do (or do more of) to have a positive social impact in the next 10 years?
Companies can choose to provide unrestricted grants and donations in their giving to truly support non-profit organizations.
What’s the legacy you hope to leave for future generations?
I hope to show that human-centered corporate philanthropy is possible, by prioritizing the both those ultimately impacted and trusting organizations to deploy capital most effectively.
If you could choose one word to define your leadership style, what would it be and why?
Trusting
If you could give one piece of advice to the next generation of women leaders, what would it be?
Don’t spend your time and talents on businesses and leaders who don’t see and appreciate your unique perspective and impact.
Looking ahead, what are you most excited about—whether in your professional journey or personal life?
I’m thrilled to be welcoming the newest cohort of grantee partners for the Culture Amp Foundation and excited for us to build our relationships to help them have positive impact in the world!
Don’t spend your time and talents on businesses and leaders who don’t see and appreciate your unique perspective and impact.
Rhonda Petschel
President, Project Hope Horse Welfare Victoria Inc
Victoria, Australia
Pledge 1% is celebrating its 10th Anniversary this year. What can companies do (or do more of) to have a positive social impact in the next 10 years?
There are 4 areas I would like to see companies continue and do more of in the next 10 years.
1. To recognise, support and include scientific research in their strategic planning.
2. Companies to understand the principles of the social determinants of a fair and equitable society, to understand their role and to act on these principles.
3. To develop creative and reciprocal relationships with ethical charities as part of their business model.
4. To have a strong culture of gathering relevant data and use this knowledge for future directions.
What’s the legacy you hope to leave for future generations?
I will continue to work toward making it a legal requirement that domesticated and farm non human animals must have shelter and companionship specific to the needs of their species, in particular for horses not to be housed alone.
If you could choose one word to define your leadership style, what would it be and why?
Respectful: Everyone has individual expertise and world experiences that influence their decisions. To make wise decisions and have a culture for innovation we must not only hear but understand others contribution.
Respectful: Everyone has individual expertise and world experiences that influence their decisions.
If you could give one piece of advice to the next generation of women leaders, what would it be?
To broaden your understanding of life and the world by taking every opportunity to learn from spheres outside the direction of your own life.
Looking ahead, what are you most excited about—whether in your professional journey or personal life?
I am most excited about handing over to the next committee of Project Hope Horse Welfare Victoria well organised governance, an avenue for financial security and a scientific based library of education opportunities for horse guardians.
Mariana Palacios
Social Impact and Sustainability Program Manager, Justworks
New York, USA
Pledge 1% is celebrating its 10th Anniversary this year. What can companies do (or do more of) to have a positive social impact in the next 10 years?
1. Be courageous and ground themselves in their values and missions. Policy will change and evolve, but values do not.
2. Today, more than ever, actions will define companies. It is no longer about what a website and press releases says – it’s about the actual actions that are taken.
3. Continue to play the long game. Positive impact does not happen overnight, and we still have a lot of work to do. This continues to be a long game – keep focus on that future.
4. Stop focusing on terms and double down on the work. Call it what you call it – the question should be about the change companies are creating and not if they are calling it CSR, ESG, or DEIB.
5. Dare to innovate and dream up new scenarios, solutions and coalitions. What got us through previous challenges will not get us through this one. We need different and innovative approaches.
What’s the legacy you hope to leave for future generations?
I don’t think much about my legacy, but more of the world I hope I can contribute to build. That is a world center on connection – among people and planet. If we are connected to each other, we see and honor each other’s humanity. If we are connected to the planet, we value it, respect it, and protect it. This is important to me, became organizations are ultimately people. If this can happen in all, if not most of us, then we can work for a world that is balanced.
If you could choose one word to define your leadership style, what would it be and why?
Communal – it is really important for me that people feel connected to a purpose, that they understand their role in achieving a common goal, and that there is true collaboration and openness to different perspectives in the process.
If you could give one piece of advice to the next generation of women leaders, what would it be?
This work, this life – they are not linear. Listen to your passions, interests and heart. Follow the curves that are presented to you.
Listen to your passions, interests and heart. Follow the curves that are presented to you.
Looking ahead, what are you most excited about—whether in your professional journey or personal life?
This year, I am getting married, and I am extremely excited for what this new chapter will bring. Commitment is a very important value to me, and I’m looking forward to the commitment I am about to enter.