Fatiha Zelmat
CEO, ORNIDEX
Paris, France
Pledge 1% is celebrating its 10th Anniversary this year. What can companies do (or do more of) to have a positive social impact in the next 10 years?
Here are some of our key initiatives:
- Integrate social impact into business strategy – Go beyond financial donations and align CSR initiatives with the core business model to create lasting impact.
- Encourage employee engagement – Provide volunteering opportunities, dedicated service days, and mentorship programs to mobilize talent for social causes.
- Share skills and technology – Offer NGOs and impact-driven startups access to technology, training, or pro bono services to support their growth.
- Support sustainable innovation – Invest in projects that combine economic growth with environmental benefits, integrating ESG criteria into investment decisions.
- Promote equity and inclusion – Implement ambitious diversity and inclusion policies, ensure equal access to opportunities, and combat discrimination.
- Commit to a circular economy – Reduce carbon footprints by adopting more sustainable production and consumption models while promoting recycling and reuse.
What’s the legacy you hope to leave for future generations?
I see leadership as a responsibility to shape a future where business and impact go hand in hand. The legacy I hope to leave is one of purpose-driven innovation, where companies don’t just strive for profitability but also for positive societal and environmental change.
I want to prove that success is measured not just in revenue, but in the well-being of employees, the sustainability of our operations, and the empowerment of the communities we serve. My goal is to build an organization that leads with integrity, embraces diversity, and constantly pushes the boundaries of what’s possible for a better world.
If future generations look back and see that we helped redefine business as a force for good, then I’ll know we’ve truly made an impact.
If you could choose one word to define your leadership style, what would it be and why?
“Empowering.” I believe leadership is about enabling others to grow, take ownership, and drive meaningful change, creating an environment where innovation and impact thrive.
If you could give one piece of advice to the next generation of women leaders, what would it be?
“Own your voice and your vision.” Don’t wait for permission to lead—trust your instincts, embrace challenges, and create the opportunities you deserve.
Don’t wait for permission to lead—trust your instincts, embrace challenges, and create the opportunities you deserve.
Looking ahead, what are you most excited about—whether in your professional journey or personal life?
I’m most excited about the opportunity to drive meaningful change through innovation and purpose-driven leadership. Whether it’s scaling impactful projects, mentoring the next generation, or exploring new challenges, the future is full of possibilities waiting to be shaped.
Deena Tearney
Chief Executive Officer, Pacific Point
Honolulu, Hawaii USA
Pledge 1% is celebrating its 10th Anniversary this year. What can companies do (or do more of) to have a positive social impact in the next 10 years?
Investing in the next generation is a personal passion of mine. If companies can find opportunities to encourage and inspire youth, finding ways to build knowledge, skills, character and leadership, this will not only shape the next 10 years, but it will create a ripple effect that lasts for generations!
The investment we make in young people has lasting impact, from mentoring to workshops, the inspiration sticks for a lifetime. When I was in college, I’ll never forget that Ken Blanchard came to speak to a select group of business students. I was inspired hearing his thoughts on leadership, and his stories instilled curiosity and motivation about my own future career. To this day, his books continue to be a source of inspiration and valuable tools I rely on.
If you could choose one word to define your leadership style, what would it be and why?
Results. At the end of the day, results matter. Keeping a sharp focus on goals and outcomes has been the key to leading Pacific Point. It’s also allowed us to invest in the future—through mentoring, sponsoring university hackathons and tech conferences, and offering hands-on Salesforce student workshops. These results are creating lasting change!
Results. At the end of the day, results matter.
If you could give one piece of advice to the next generation of women leaders, what would it be?
Always be learning. The skills you develop through practical experience are the most valuable assets one can earn, and they cannot be taken from you. As Ken Blanchard wisely said “When you stop learning you stop growing”. So, seize every opportunity to learn and challenge yourself!
Looking ahead, what are you most excited about—whether in your professional journey or personal life?
I’m incredibly proud of our talented team of Salesforce consultants at Pacific Point, who consistently deliver exceptional results for our clients. As we look toward the future, I’m especially excited about expanding our capabilities with cutting-edge AI solutions, like Salesforce AgentForce, to help our clients boost revenue and efficiency in transformative ways. The possibilities are limitless!
Michelle Eichner
Vice President, Product Marketing, Appfire
Arizona, USA
Pledge 1% is celebrating its 10th Anniversary this year. What can companies do (or do more of) to have a positive social impact in the next 10 years?
Companies can amplify their social impact over the next decade by embracing a culture of sustained giving and community engagement. By embedding social responsibility into their core business strategies, companies like Appfire not only respond to immediate community needs but also drive long-term, systemic change. This involves not just annual events or one-off campaigns, but consistent support and partnerships with local organizations, investing in education, environmental sustainability, and equitable economic growth.
What’s the legacy you hope to leave for future generations?
The legacy I hope to leave for future generations at Appfire is one of empowerment and transformation. I envision a future where our commitment to giving back is so deeply integrated into our operations that every project we undertake has a component of community benefit, turning every achievement into a step towards greater societal well-being.
If you could choose one word to define your leadership style, what would it be and why?
Entrepreneurial. My leadership style is defined by a proactive, innovative approach that thrives on understanding market needs and tackling daily challenges head-on. This style allows me to inspire my team at Appfire to think creatively, act decisively, and embrace opportunities that drive our mission forward while adapting to the ever-changing business landscape.
If you could give one piece of advice to the next generation of women leaders, what would it be?
Embrace change and adapt quickly. My advice to the next generation of women leaders is to always be agile and forward-thinking. Understand how current and emerging trends can impact your company, team, and the broader market. By staying adaptable and proactive, you can set standards and drive progress, turning challenges into opportunities to lead and innovate.
Embrace change and adapt quickly.
Looking ahead, what are you most excited about—whether in your professional journey or personal life?
I am most excited about the evolving landscape of professional opportunities brought about by the advent of Generative AI and Agentic AI. This rapidly changing field offers a thrilling chance to continuously learn and adapt, allowing us to leverage these new technologies to simplify everyday tasks and enhance decision-making processes. This enhances our efficiency and effectiveness at Appfire in ways we couldn’t imagine 12 months ago.
Renee Barker
Director of Circularity, LiquiDonate
Nashville, United States
Pledge 1% is celebrating its 10th Anniversary this year. What can companies do (or do more of) to have a positive social impact in the next 10 years?
Companies can lean into the storytelling side of sustainability and social impact. Perfection is the enemy of progress, and to move forward we shouldn’t downplay how and why we support and build programs to have a positive social impact in our varying businesses. Companies should be proud to report climate and people friendly actions and goals and be transparent about their progress.
What’s the legacy you hope to leave for future generations?
I hope that folks see the benefit in listening to and providing structure for community organizations to voice their needs and have a seat at the decision-making table in tech. There is incredible value in fostering collaboration to build a more resilient and equitable future, and we cannot do that under only assumptions.
If you could choose one word to define your leadership style, what would it be and why?
Empowerment – building from a place of trust to guide folks to use their strengths to accomplish our goals, while always offering support and the capacity that we can work together to make it all happen.
If you could give one piece of advice to the next generation of women leaders, what would it be?
Build a strong network and always reach out for connection. We can learn so much from those around us, and I have found that vast majority of time that people are willing to share their learnings and perspectives to those interested in their work. Low stakes virtual coffees are a great way to reach out without a lot of pressure.
Looking ahead, what are you most excited about—whether in your professional journey or personal life?
In the short term – wow I am excited for warmer weather after a long winter! In the longer term, I’m excited to keep growing LiquiDonate and expand our impact. Systems change takes time, but I am confident that we can transform the retail industry to be more impactful, sustainable, and efficient — at an even faster rate as we continue to learn from the needs of our current and future clients.
We can learn so much from those around us, and I have found that vast majority of time that people are willing to share their learnings and perspectives to those interested in their work.
A 2024 study from the Oxford Wellbeing Research Centre found that out of all workplace wellness initiatives—think gym discounts, mindfulness apps, and those weird standing desks—volunteering was the one that actually boosted employee well-being in a meaningful way.
Author: Pledge 1%
Let’s be real—corporate wellness programs can sometimes feel like a lukewarm cup of office coffee: technically beneficial, but ultimately unsatisfying. But what if there was a workplace initiative that actually made employees happier, healthier, and more engaged—without requiring them to sit through a virtual escape room or a yoga session in a windowless conference room? Enter: Volunteering.
According to a slew of recent studies, volunteering isn’t just good for communities—it’s a full-blown, scientifically-backed superpower for employee well-being. Forget the half-hearted lunchtime meditation; giving back is the secret sauce to a thriving workforce.
The Science of Doing Good (and Feeling Good)
It’s no secret that employees in the U.S. are facing increasing stress due to political uncertainty, economic fluctuations, and general existential dread fueled by the never-ending news cycle. According to a 2024 report by the American Psychological Association, workplace stress is at an all-time high, with employees citing political instability as a significant contributor to their anxiety. In such a turbulent environment, corporate volunteering programs offer a rare opportunity for employees to step outside their daily grind and engage in something positive, reaffirming their sense of control and purpose.
Let’s start with the hard facts. A 2024 study from the Oxford Wellbeing Research Centre found that out of all workplace wellness initiatives—think gym discounts, mindfulness apps, and those weird standing desks—volunteering was the one that actually boosted employee well-being in a meaningful way. Employees who participated in company-supported volunteer programs reported higher levels of job satisfaction, lower stress levels, and even improved mental health. (Oxford Wellbeing Research Centre 2024)
Another survey of 2,000 employees, published in Forbes, revealed that nearly 50% of those who volunteered experienced increased happiness, and one in three felt less stressed. That’s right—helping out at a food bank might be more effective at lowering your blood pressure than a wellness webinar on “Finding Your Inner Calm.” (Forbes 2024)
But Why Does It Work?
It turns out, humans are wired to feel good when they do good. Psychologists call it the “helper’s high”—that warm, fuzzy feeling you get when you help someone out. Volunteering activates the brain’s reward center, releases endorphins, and fosters a sense of purpose. And let’s be honest, feeling like you’re actually making a difference beats the existential dread of back-to-back Zoom meetings.
Volunteering: The Corporate Culture Game-Changer
Beyond the personal benefits, volunteering also works wonders for company culture. A study by Blackfin Group found that businesses with robust employee volunteer programs saw increased collaboration, stronger workplace relationships, and—get this—even higher productivity. (Blackfin Group 2024)
Why? Because nothing bonds people quite like collectively realizing they have no idea how to properly paint a community center wall or attempting to build a bike for charity with minimal assembly skills. It’s team-building without the awkwardness, and everyone wins.
How Companies Can Get It Right
So, how can companies tap into the magic of volunteering without making it feel like yet another mandatory corporate initiative (looking at you, “optional” 8 AM wellness walks)?
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- Make it easy – Give employees paid volunteer time, or better yet, coordinate group outings so they don’t have to organize it themselves.
- Let them choose – Not everyone wants to plant trees in the rain. Offer a variety of opportunities so employees can find something they genuinely enjoy. Or let them follow their passions (which also keeps your company out of any political discourse about a particular cause).
- Celebrate participation – Highlight volunteer stories, share impact metrics, and maybe throw in some free snacks. People will show up for snacks.
The Bottom Line
If your workplace is serious about employee well-being, volunteering is the way to go. It’s good for employees, good for businesses, and good for the world. So, go ahead, swap out one of those corporate icebreakers for a volunteer day. Your employees—and their sanity—will thank you.
Additional resources:
Want to boost employee morale and productivity? Ramp up volunteering
Bernadette Dominski
Senior Business Development Consultant, Passage Technology
South Bend, IN, USA
Pledge 1% is celebrating its 10th Anniversary this year. What can companies do (or do more of) to have a positive social impact in the next 10 years?
Be empathetic. Putting ourselves in someone else’s shoes and understanding their perspectives.
What’s the legacy you hope to leave for future generations?
I hope to leave our future generations strong supportive communities with inclusiveness.
If you could choose one word to define your leadership style, what would it be and why?
Hearer – I’d like to think I really listen and “hear”. A lot of people define themselves as good listeners but I’d like to think I really do “hear” what people have to say and act accordingly.
If you could give one piece of advice to the next generation of women leaders, what would it be?
Don’t give up your authenticity and keep healthy boundaries.
Looking ahead, what are you most excited about—whether in your professional journey or personal life?
I’m excited to continue building strong relationships and also see where AI takes us in our workplace.
Don’t give up your authenticity and keep healthy boundaries.
Ekta Dhaka
VP Customer Success, Fexle Services Private Limited
Gurgaon, India
Pledge 1% is celebrating its 10th Anniversary this year. What can companies do (or do more of) to have a positive social impact in the next 10 years?
Congratulations on your 10 years! I see a lot of transformation in progress, but I feel we still have a long way to go. Companies can build a more inclusive and open culture wherein the future generations can find needed support, opportunities to think, thrive and shine.
What’s the legacy you hope to leave for future generations?
I want to bring a transformative influence wherein my peers and future generations feel empowered to break down the barriers and create their own pathways to thrive in our industry. Not every person comes with a similar set of expertise, it is essential to create an inclusive culture where people feel valued for their unique perspectives.
If you could choose one word to define your leadership style, what would it be and why?
“Empathy” would be the word. In today’s fast paced world where we mostly talk about numbers and results, it is essential that we do not overwhelm our team and should not forget to focus on understanding the emotions, and different perspectives of the team members. I try to pay attention to what my team feels and ensure that they get a supportive environment. Building trust and a supportive environment leads to improved team morale and enhances the performance as well. People feel happy about working as a team.
If you could give one piece of advice to the next generation of women leaders, what would it be?
Appreciate your uniqueness, collaborate more, speak up and just do it – and you shall shine!
Looking ahead, what are you most excited about—whether in your professional journey or personal life?
Well, I am excited that I shall be a new mom soon and then I would love to be that ‘working mom’ who balances both the areas and thrive. Looking forward to finding a new normal.
Appreciate your uniqueness, collaborate more, speak up and just do it – and you shall shine!
Mayra Tinoco
COO, Everymind
São Paulo/Brasil
Pledge 1% is celebrating its 10th Anniversary this year. What can companies do (or do more of) to have a positive social impact in the next 10 years?
I believe companies need to bridge the gap with their employees, customers, and partners by fostering diverse spaces for dialogue, inclusion, collaboration, and innovation—shaping the world we want to live in 10 years from now.
Additionally, companies must recognize that they are part of a local and regional community, where small actions to promote integration and create opportunities today will have a lasting impact in the years to come.
What’s the legacy you hope to leave for future generations?
I hope to help more girls gain access to education and resources in STEAM from an early age, breaking down barriers and increasing diversity in the field. Empowering girls to DREAM of making the world a better place through technology is truly powerful.
If you could choose one word to define your leadership style, what would it be and why?
EMPOWERING. I actively listen, connect people, and align strategies to achieve results. My focus is on opening doors for my team, ensuring they have the opportunities and support to grow and thrive.
If you could give one piece of advice to the next generation of women leaders, what would it be?
Be patient and persistent in claiming your voice and space with integrity. Find your allies and stay open to lifelong learning. Always express gratitude and pay it forward to the next generations. Have some fun on this journey!
Looking ahead, what are you most excited about—whether in your professional journey or personal life?
We are expanding our operations and hiring our first team members in Colombia—all women, all software engineers. I’m excited to meet them, open doors, and learn from each of them along the way.
Be patient and persistent in claiming your voice and space with integrity.
Aisya Aziz
Director of Engineering, LiquiDonate, Inc
Fremont, USA
Pledge 1% is celebrating its 10th Anniversary this year. What can companies do (or do more of) to have a positive social impact in the next 10 years?
Instead of viewing corporate social responsibility (CSR) as a one-time/yearly activity, companies should embed giving into their core business models for lasting impact. By making social impact an integral part of their strategy, businesses can drive real change while strengthening their brand, fostering customer loyalty, and attracting purpose-driven talent.
What’s the legacy you hope to leave for future generations?
My legacy is to show that women can not only thrive in tech, but also lead with strength and kindness. Since I was little, I’ve dreamed of proving to the world that I can make it happen, and I want to inspire young girls to believe they can make things happen too. I also want to demonstrate that success doesn’t require sacrificing kindness – being nice can still lead to incredible achievements.
If you could choose one word to define your leadership style, what would it be and why?
I would choose “empowering” to define my leadership style. I believe in uplifting others, giving them the tools and confidence to succeed, and trusting them to take ownership of their work. By fostering an environment where people feel supported and capable, I aim to unlock their full potential and create a culture of collaboration and growth.
If you could give one piece of advice to the next generation of women leaders, what would it be?
Believe in your voice. Don’t be afraid to speak up, take risks, and embrace your uniqueness. You have the power to inspire and create change, no matter the obstacles.
Believe in your voice. Don’t be afraid to speak up, take risks, and embrace your uniqueness.
Looking ahead, what are you most excited about—whether in your professional journey or personal life?
I’m most excited about continuing to build LiquiDonate’s tech solution and establishing it as the go-to donation disposition platform for all. On a personal level, this spring marks a big milestone – my first child is starting grade 1, and my second is heading to preschool! It’s an exciting time of growth, both professionally and at home.
