By: Annie Field, Head of Community Impact, Contentful

This post is part of a special series to recognize Pledge 1% Members featured on the 2023 Cloud 100 List.

Why did you first decide to join Pledge 1%?
Contentful joined Pledge 1% to share the value that our business creates with the organizations that drive a positive impact on the broader world. Pledge 1% will allow us to provide charitable giving to organizations long into the future.

What does your Pledge 1% program look like in action?
Contentful has pledged 1% of its equity. This pledge ensures that as we grow, we’ll continue to make positive contributions to the world around us. This is in addition to our pro bono product and employee volunteer time off programs.

An example of this is The World Food Program’s ShareTheMeal app, which is built on the Contentful platform that enables anyone in the world to donate funds to support those suffering from food insecurity with the click of a button. Another nonprofit organization that Contentful is proud to work with is Breastcancer.org . It chose the Contentful platform when it launched its redesigned and re-platformed website to better serve its global community.

What have been some of the greatest highlights or impact moments to date?
We have more than 200 pro bono customers and, last year, gave away more than $2.5 million in product to nonprofits that use our platform to connect with their supporters and clients and elevate their mission. Additionally, Contentful employees have volunteered more than 1,000 hours this year, including trail clean-ups and volunteering at schools, food banks, youth education programs, and more.

What does it mean to you to be a Pledge 1% member on the Cloud 100 List?
“We’re extremely proud to be a part of Pledge 1%. By being intentional with our time and resources today, we can ensure our future impact is significant and purpose-driven.” Sascha Konietzke, Co-Founder and Chief Strategy Officer of Contentful.

Pledge 1% aligns to our core value of Strive Together. With the combined power of all companies who have Pledged 1% – including our Cloud 100 peers — we can make a lasting, meaningful impact on our future by tackling the toughest issues of our time.

Can you share any quick tips or learnings you’ve gained while implementing your program?
It can feel daunting, but you must start. Another one of our core values is Growth Mindset. We have approached our program in this spirit and are actively learning and iterating daily. This includes measuring our impact and ensuring we are continuously telling the story of our impact to, hopefully, inspire others to action.

If you were to give one piece of advice to companies thinking about joining Pledge 1%, what would you say?
Join us! Pledge 1% is an opportunity to show how you live your values and be a part of something bigger than business, industry, or profits. Each Pledge 1% community member has a unique solution they’re offering their customers. Pledge 1% enables companies to create meaningful social impact from the value generated from that solution.

This post is part of a special series to recognize Pledge 1% Members featured on the 2023 Cloud 100 List.

Why did you first decide to join Pledge 1%?
We launched our Social Impact Office (SIO) two years ago with a vision of empowering nonprofits with access to cutting-edge technology, uplifting human lives through upskilling and reskilling—and encouraging our employees to participate in volunteering and community drives. As part of our SIO’s formal launch, we wanted to demonstrate the depth of our intention by making a Pledge 1% commitment for product and time. Our social impact focus areas (technology access, human economic uplift and community investment) align well with those of Pledge 1%, and we’re very excited to collaborate with and learn from our fellow technology members in the Cloud 100 community.

What does your Pledge 1% program look like in action?

1% Product:

• Our mission is to fuel the future of work by helping every organization build a digital workforce to increase their productivity and growth. Combining generative AI and automation, our technology is unlocking the next wave of productivity for our non-profit and social enterprise partners, and those they serve. Automation empowers nonprofits to save time and resources to focus more on their mission—the kind of work only humans can do. We also aim to make the future of work more inclusive and equitable by affording underrepresented groups  greater opportunity for employment in the tech arena and bridging the wealth gap.

• Our automation helps impact partners to become more efficient, provide more programs and services for more beneficiaries and maximize their limited resources. We offer a starter package for verified nonprofits and social enterprises with discount pricing of 75% off.

• We have carefully designed a free upskilling/reskilling curriculum that is welcoming to communities that fast-developing technologies typically leave behind, such as minorities, women, working mothers, veterans, refugees, people with lower incomes and those with disabilities. These groups may have little time or resources to invest in traditional learning, and our curriculum offers them feasible alternatives: An accessible low-code/no-code platform; bite-sized, self-paced learning modules; certifications that take months rather than years to achieve and scholarships for certification exams; connections to engage with our user and developer community.

1% Time:

• Our four days of paid Voluntary Time Off (VTO) and a #GoGiveBack volunteer campaign each year offer our employees opportunities to support our impact partners and other organizations and causes—and bring resources to work for good around the world.

What have been some of the greatest highlights or impact moments to date?
A major part of our program is providing technology access for nonprofits. Ukrainian NGOs like Step with Hope are providing relief to 18 million people needing assistance. Responding to backlogs of up to 1,500+ aid requests, Automation Anywhere, Center for Humanitarian Technology (CFHT), and other partners collaborated to expedite this NGO’s refugee relief efforts through automation technology. Our first automation turned Telegram relief requests into help desk tickets that accelerated aid delivery, eased the request process for refugees and mitigated capacity complications caused by backlogged requests. A second “Help ID” bot later processed relief center sign-ins and allowed volunteers to refocus away from information collection and reporting to providing actual aid. Within 6 weeks, the NGO responded to >400% more requests, processing 17,500 aid requests from 14,000+ Ukrainians. The NGO repurposed 400 volunteer hours into time for essential direct relief. Due to new efficiencies, the NGO expanded from 18 to 25 centers.

We also believe that volunteering begins at the top; in December 2022, Automation Anywhere’s CEO Mihir Shukla and his direct reports came together as a team in one afternoon to process 1,000 backlogged requests for aid as part of a data cleanup for Step with Hope. Team members described the experience as “eye-opening,” saying, “you can see some of the very real struggles people are having” and that this created a new perspective of how companies like ours can step in to support the critical work of nonprofits.”

We also focus on upskilling and reskilling people in the workforce. In 2021 and 2022,

• 71,800+ non-paying learners completed 270,500+ training hours at Automation Anywhere University or through social impact partners


• 106,400+ accessed free Community Edition Licenses for Automation Anywhere’s flagship platform, Automation 360.


• Spencer George transitioned from his job as a cook at a fast-food franchise in the U.S. Mississippi Delta to become a PeopleShores associate, becoming an automation student, then a developer, and most recently a trainer for local community college students. He now has the potential to earn nearly ten times the income of a short-order cook.


• “Mohamad,” who fled Syria to Turkey, embarked on an AI-automation reskilling journey through Robo Co-op, a refugee-led cooperative for digital inclusion. He now “pays it forward” by training other refugees from various parts of the world, including Ukraine.


• Gloria Jackson, an entrepreneur from Botswana, Africa, chose to participate in leriba.ai’s 1 Million Women in Intelligent Automation program to stay relevant in her field.

What does it mean to you to be a Pledge 1% member on the Cloud 100 List?
Participation in Pledge 1% demonstrates our commitment to supporting human enablement for societal good, and we are excited and proud to be working shoulder-to-shoulder alongside the other amazing Cloud 100 technology companies.

From Day 1, we envisioned our technology as part of the foundation for an equitable society. We’re passionate about democratizing access to tech-enabled career pathways with digital reskilling that empowers learners from all communities and all walks of life, who may have talent and passion but little opportunity. As only truly diverse teams can build ethical AI, we’re striving for the kind of societal transformation leading to greater inclusion at the decision-making level, especially when it comes to building and working with AI.

The commitment of our leaders and our four company values have fueled our ability to come together and deliver automations to answer urgent, time-sensitive needs of impact partners. Our award-winning work with the NHS throughout COVID is an example of how living our four values works to solve global challenges.

1. Passion (Embracing challenges and goals with persistence and urgency). Our one-of-a-kind relationship with the UK’s National Health Service is a global impact partnership. Based on a commitment of additional internal resources from our highest levels to help the NHS fight COVID in any way possible, our time and services far exceed our contractual business relationship. The Automation Anywhere team worked overnight, side-by-side with NHS hospital IT staff to build the Oxygen Bot.

2. Innovation (Using our creative skills, ideas and capabilities to delight our impact partners, surpassing their expectations). When numerous COVID patients needed oxygen treatment, overwhelmed NGH staff were asked to check the hospital’s oxygen tank levels every hour, instead of every six. Logging into systems and collecting readings from the tanks each time was critical to ensure adequate supply levels for patients—but overwhelmed staff needed relief. In just 12 hours, they built a 100% accurate, 24×7 reliable “Oxygen Bot” that improves clinical safety and gives more than 1,500 hours a year back to staff. NGH became the first known hospital to monitor oxygen tank levels with robotic process automation (RPA.) “Launch of the Oxygen Bot gave us confidence in automation and proved that innovation doesn’t need to stop in a crisis,” says NHS’ Head of Emerging Technology. “Delivering precious time back to our colleagues at the height of the pandemic gave us the courage to explore automation further and with other NHS organizations.”

3. Customer First (Caring that inspires us into action based on partner feedback, data, and stories) A team of approximately 30 Automation Anywhere employees, ranging from engineers, who built the Oxygen Bot, to a company co-founder and many global executives, stood ready to work with the NHS as needed for pandemic response.

4. One Team One Goal (Agreeing on and establishing goals and plans to deliver as a team). The collaboration lived on, sparking other automations across dozens of NHS entities in 2021. Together, Automation Anywhere and the NHS wrote a whitepaper series that is a blueprint on how digital automation can be built and delivered to large healthcare systems worldwide.

Can you share any quick tips or learnings you’ve gained while implementing your program?
Assemble all stakeholders at the same table, especially when launching cross-sector initiatives. What made our support of Ukrainian relief agency Step with Hope successful was partnering with several companies to share all our strengths rather than as a silo.

If you were to give one piece of advice to companies thinking about joining Pledge 1%, what would you say?
You can start as big or small as you’d like, and there are greater ways to give than just traditional corporate philanthropy.

“Look inward to find what makes sense for your business – for us it was giving through our product/technology and time.”

By: Ashley Ladd, Head of Diversity, Inclusion & Social Impact, Snyk

This post is part of a special series to recognize Pledge 1% Members featured on the 2023 Cloud 100 List.

Why did Snyk first decide to join Pledge 1%?
When we launched Snyk Impact our intent has always been to harness the power of our technology, resources, and community to enable a more secure, inclusive, and sustainable tech industry. Through our partnership with Pledge 1%, we were able to double down our commitment to make lasting positive social change that will remain a fundamental part of our business strategy for years to come.

We wanted to ensure we don’t just “talk the talk” but “walk the walk,” and our partnership with Pledge 1% allows us to do just that.

What does your Pledge 1% program look like in action?
Our Pledge 1% program is an integral part of our Snyk Impact program. At Snyk, we’re on a mission to make the digital world a safer place and we believe that a safer world starts with one that reflects all of us. Our program is comprised of mission pillars that help us ground our work. From operating sustainably to embedding Inclusion and Impact programs globally, we are committed to partnering with organizations that want to change the world.

Snyk’s core values secure our deeply connected culture and help us to foster a more secure, inclusive, and sustainable company where everyone feels like they belong. Our program includes strategic nonprofit partnerships, a matching grants program, skills, and non-skills-based volunteer opportunities, Volunteer Time Off for all Snyk employees, and sustainability initiatives like measuring and reporting our Greenhouse Gas emissions as well as being a certified Carbon Neutral company. Snyk Impact also offers a 1:1 donation match up to $500/year (or local currency equivalent) for eligible employee donations to registered charitable organizations worldwide.

What have been some of the greatest highlights or impact moments to date?
Supporting local causes and crises is something we care deeply about at Snyk. Through our annual Snyk Week of Impact global volunteer event, we’ve brought together over 200+ Snykers to do good in the communities where they live and work.

As a company, we are proud of raising $300,000 for Ukraine Relief as well as $12,025 for Turkey and Syria Earthquake Disaster relief with funds going to organizations like NuDay, UNICEF, and Doctors without Borders.

In January 2023, we hosted three company-wide meal-packing projects with Rise Against Hunger, a global movement to end hunger by empowering communities, nourishing lives, and responding to emergencies. Our events brought together Snyk employees in London, Boston, and Sydney where we accomplished 275,000 meals packed!

In 2019, Snyk achieved CarbonNeutral® certification in accordance with The CarbonNeutral Protocol, the leading global framework for carbon neutrality. We have operated as carbon neutral ever since, and are working with environmental consultant Climate Impact Partners to further reduce our carbon emissions and operate even more sustainably. As we welcome new employees globally, we plant 1 tree for every new Snyker hired through our partnership with One Tree Planted.

What does it mean to you to be a Pledge 1% member on the Cloud 100 List?
Snyk Impact aligns with our Care Deeply value and keeps us connected to our customers, partners, and our broader community. It means so much to us to be amongst the ranks of such incredible companies but also companies that are doing good in the world. We are proud to be on the Cloud 100 List and making a difference through our work globally.

If you were to give one piece of advice to companies thinking about joining Pledge 1%, what would you say?
In today’s world, everything seems to be about instant gratification. If we want to make a real, lasting impact and change in our world, we have to play the long game. There are no shortcuts and quick fixes for the social and environmental challenges we face and in order to address them head-on, we need to work together and ensure we create a world that future generations can be proud of. Partnering with Pledge 1% helps you find the organizations that care deeply about making a difference and changing the world – we’re stronger together!

By: Bernadette Nixon, CEO, Algolia, Inc

This post is part of a special series to recognize Pledge 1% Members featured on the 2023 Cloud 100 List.

Why did you first decide to join Pledge 1%?
After researching the positive impact that Pledge 1% had to offer and speaking with other CEOs at a Pledge 1% event, I was inspired by the mission of Pledge 1% and how well the organization aligns with Algolia’s values. Joining the Pledge 1% became a no-brainer!

What does your Pledge 1% program look like in action? What does your program involve?
To honor our pledge, we chose to allocate 1% of our employees’ time to volunteerism, or about 3 days each fiscal year. We signed the pledge in February 2023 and kicked off our Global Giving Days program in June. While charitable matching and donations have been a core action of our value of care since our founding, our inaugural Giving Day in June marked the beginning of our formalized social purpose program and collaboration as a global team to give back.

Our People Success team has organized in-person and virtual events for our global team to provide each Algolian the opportunity to participate however they choose. We also encourage team members with existing relationships with non-profit organizations to use their time to volunteer with those groups.

About 350 Algolians participated in this inaugural event. We used their feedback to fine-tune our program to appeal to even more team members. Our second Global Giving Day was September 29th and we organized activities within our communities including in Paris, London, Sydney, Boston, Atlanta, and Austin, to directly impact our non-profit partners’ beneficiaries.

What have been some of the greatest highlights or impact moments to date?
Our employees have expressed both excitement to give back as well as connect with colleagues both in their regions and around the world. I am so proud that our Global Giving Day transcended borders with in-person events in seven cities worldwide and spanning across four different time zones.

At our first event in June, Algolians around the world rolled up their sleeves and came together in-person to make a tangible difference. In cities from Atlanta to Sydney, our teams assembled kits for children with learning differences, crafted book bundles for underserved communities, designed STEM kits to inspire young women, and more. The cities that hosted these impactful gatherings included Atlanta, Boston, NYC, SF, London, Paris, and Sydney.

Our virtual events were equally impactful, with participants joining from EMEA, US East Coast, US West Coast, and APAC regions. Team members enjoyed recorded audio stories to educate children about science, curated a job board of LGBTQ+ friendly employers, and created educational audiobooks, among other endeavors.

One of the most heartwarming aspects of our Global Giving Day was the impact it had on beneficiaries and participants alike. An Algolian shared:

“I’ve seen that I can help people from my home…it added meaning to my day. I appreciate that Algolia put this opportunity in front of me and prepared everything so all I had to do was say yes to a calendar invite.” – Algolia employee

“The idea of being able to help those in need is very powerful and motivating. I am happy to work for a company that shares these values.” – Algolia employee

Cradles to Crayons, a beneficiary that our colleagues in Boston supported by creating bundles of books for underserved communities, expressed their gratitude for Algolia:

“Your dedication and enthusiasm in creating these bundles for children from marginalized families have made a lasting impact on their lives. Your commitment to our cause is truly inspiring, and we cannot express enough how appreciative we are for your generosity. These book bundles will not only provide educational opportunities but also spark joy and imagination in the hearts of the little ones we serve. Thank you for being a beacon of hope and for making a difference in the lives of these children.”

What does it mean to you to be a Pledge 1% member on the Cloud 100 List? How are you leading with your values as a business?

We are delighted to be among such an amazing group of innovative and impactful organizations striving to make the world a better place! At Algolia, we strive to live by our core values each day as we know many of our peers on the Cloud 100 list do as well. Our pledge and all social purpose programs demonstrate our value of care and commitment to acting with meaningful purpose for the good of our peers, our customers, the community, and Algolia as a whole.

Can you share any quick tips or learnings you’ve gained while implementing your program?

I think the first step is to think about the needs of your organization and how those may align to implementing a social purpose program. At Algolia, as I am sure for many other companies, team members are seeking opportunities for these connections.. We chose volunteerism to honor our pledge and bring our people together. We are thankful to Pledge 1% for providing the structure and opportunity to do so.

If you were to give one piece of advice to companies thinking about joining Pledge 1%, what would you say?

Simply do it! Allocating time is the easiest way to honor your pledge and if you set the days ahead of time during your fiscal year planning process, then they are already embedded into the calendar. You can partner with a vendor or manage the program in-house, depending on your resources. It’s a great opportunity to bring your team together and have some fun while importantly giving back.

By: Morgan Puravet, Principal Employer Brand Talent Marketing Manager, 6sense

This post is part of a special series to recognize Pledge 1% Members featured on the 2023 Cloud 100 List.

Why did you first decide to join Pledge 1%?
Early in the 6sense company’s life cycle, our leaders decided to cement giving back to the company’s DNA. They felt that allocating 1% of their equity to philanthropic endeavors when they were still a smaller business was the ideal way to start. This way, any additional value to the company would also be used to support charitable contributions.

The Pledge 1% framework was essential as it provided a simple method to track our charitable initiatives, regardless of the program, recipient or method of giving. Pledge 1% ensures that, as 6sense continues to grow, our commitment to giving back does too.

What does your Pledge 1% program look like in action? What does your program involve?

In 2022, 6sense launched a global effort to redefine its purpose and what values and cultural experiences are unique to the company. From all over the world, 6sensors work together to serve with passion and purpose, which fuels the 6sense corporate social responsibility initiatives.

The 6sense Gives Back program involves our Friday Giving initiative, which provides every employee globally with an opportunity to nominate an organization they care for or are involved with for 6sense to donate to every week. This year, 6sense has donated over $40,000 as part of this program alone.

6sense also launched a Month of Service initiative in 2022 where employees across all 15 of our global working hubs come together in person to volunteer for organizations in their communities. Additionally, 6sense provides three additional days off for all employees to focus on individual volunteer efforts both in person and virtually.

6sensors volunteering in London, UK

What have been some of the greatest highlights or impact moments to date?

In 2022, 6sense’s Month of Service allocated time for employees across 15 “market hubs” from across the globe to come together and participate in volunteer activities. During this period, employees sorted and packed over 3,000 pounds of carrots, removed eight bags of trash from the Nashville River, prepared 1,407 meals, organized 1,206 books, collected six bags of trash from parks near schools, packed 2,000 hygiene kits for people in need in the Bay Area, and packed more than 200 bags of groceries for veterans. Additionally, 6sense provided employees with three days of paid volunteer time to use however they want, such as helping out food pantries, animal shelters, tutoring, and meal delivery.

6sense has nearly finished their 2023 Month of Service and its employees have already contributed to a range of projects, such as supporting local pet shelters in Austin, Texas; sprucing up gardens in London communities to provide increased access to fresh produce; and providing food and school supplies to disadvantaged children in six Indian cities (Pune, Mumbai, New Delhi, Chennai, Hyderabad and Bangalore). Furthermore, in the Bay Area, 6sense employees sorted 9162 lbs of food which will feed many families in Silicon Valley.

6sensors volunteering in Pune, India

What does it mean to you to be a Pledge 1% member on the Cloud 100 List? How are you leading with your values as a business?
As a Pledge 1% member on the Cloud 100 List, 6sense embraces its responsibility and continues to seek new ways to contribute. The 6sense core values of integrity, fun, one team, growth mindset, and accountability guide its work and inspire all 6sensors to make a positive impact beyond the industries its business serves.

Terese Lam, Chief People Officer added that “people are the heart and soul of 6sense, and we serve with passion and purpose. We know that giving back to the community is important to our employees as it brings about human connection, passion, energy and serves a bigger purpose than just our Company’s mission”

6sense’s values

Can you share any quick tips or learnings you’ve gained while implementing your program?
As our programs continue to evolve and expand, we have realized the importance of engaging our employees across the many decisions to be made. This has enabled us to make sure that employees’ opinions and voices are taken into account when deciding where to donate and when organizing time off volunteer activities. It also helps to ensure that our giving opportunities are in line with our brand and values.

If you were to give one piece of advice to companies thinking about joining Pledge 1%, what would you say?
6sense Chief Finance Officer Rob Goldenberg says to start a plan to implement corporate social responsibility into your organization early and ensure the initiative grows with you.

“Pledge 1% provided a framework to holistically drive our charitable efforts and we have been able to scale programs with it along the way.”

6sensors volunteering in South Bay, San Francisco, USA