Pledge Now

Today we’re sharing the 2025 Pledge 1% Impact Report, highlighting the continued momentum of a global community now nearing 20,000 companies committed to embedding impact into how they operate and grow.

Throughout 2025, the Pledge 1% community continued to grow and evolve. Companies deepened their commitments, shared what’s working, and embedded impact more deeply into how they operate and lead.

Inside the report, you’ll find stories and milestones from across the network that reflect that momentum and the leadership shaping what corporate impact can look like.

We’re grateful to the members, Builders, and supporters who continue to move this work forward.

Explore the full report here:
https://pledge1.co/2025-Impact-Report

Today, we want to express our deep gratitude for Amy Lesnick’s leadership of Pledge 1% — and our confidence in what lies ahead.

Over nearly a decade, Amy played a defining role in building and shaping Pledge 1% into a global movement grounded in a simple belief: that business can be a powerful force for good. Her leadership helped turn a founding idea into a trusted, business-first, force-multiplier approach designed to last — rooted in community, credibility, and action.

Because of Amy’s leadership, Pledge 1% enters this next chapter from a position of strength: financially healthy, well governed, and supported by a strong leadership team, Board, and Global Visionary Council — alongside a powerful ecosystem of companies, investors, and partners, and growing global momentum.

We’re grateful that Amy will continue to actively lead through May 2026 and remain closely involved as a member of the Global Visionary Council, ensuring continuity and a thoughtful, values-aligned transition.

Thank you, Amy, for your vision, partnership, and care in building something enduring. The work continues, the community remains strong, and we’re excited for what lies ahead for Pledge 1%.

This past GivingTuesday (December 2, 2025), Pledge 1% members from around the world came together to celebrate and share how they are moving their pledges to action.

We started at midnight with Pledge 1% Gives, our annual storytelling campaign that shares impact stories from across our community. The 2025 campaign was our most global and diverse yet. Here are some quick highlights.

By the Numbers: A Truly Global Movement

2025 was a record-breaking year for Pledge 1% Gives. We nearly doubled our goal of 24 stories, with many coming from members located outside of the United States:

The campaign also highlighted the breadth of our membership, with stories from 11 Builder companies and 6 equity pledges.

Major Announcements & Commitments to Impact

This year’s campaign was punctuated by several announcements that illustrate how Pledge 1% members are taking their pledge to the next level:

  1. Circle Launched the Circle Foundation: A great example of an equity pledge coming to life and ensuring ongoing impact.
  2. Salesforce & The AI-Powered Impact Navigator: An innovative new tool to help companies of any size identify and act on their unique path to impact.
  3. Alton Aviation Surpassed $1 Million in Donations: A major milestone that showcases the cumulative power of consistent giving.
  4. Rokt Fueled Diversity in Motorsport: The launch of the first all-female F1 sim racing team is an innovative example of using corporate resources to break barriers and empower women in STEM and sports.

Celebrating Our Collective Impact

In addition, we opened the day with our Builders by ringing the Nasdaq Opening Bell. The ceremony included remarks from Pledge 1% CEO Amy Lesnick, who talked about the power of the movement’s collective impact and how companies are shaping the possibilities and norms for future generations.

Year-round Inspiration

The stories and examples shared on GivingTuesday permanently live on the Pledge 1% blog and are available for companies to access for inspiration, best practices, and new ideas.

We are also collecting impact stories, reports, and case studies throughout the year. We encourage you to email our team to learn about how to get your company featured.

Nonprofit teams monitored Giving Tuesday demand with new AI-powered support.

At 6:58 a.m. on Giving Tuesday, a nonprofit operations center felt like the quiet before a storm. In less than an hour, the room would normally erupt into the sector’s version of Black Friday urgency colliding with Cyber Monday volume. Donations spike, questions pour in, and staff race to keep up with a day that compresses a year’s worth of pressure into a few critical hours.

But this year, something unusual happened.

Before anyone arrived, an AI agent had already worked through the night—answering inquiries, drafting records, flagging early trends, and clearing routine bottlenecks that typically stack up before sunrise. When the team walked in, instead of reacting to chaos, they stepped into a morning that felt unexpectedly calm and unusually controlled. They weren’t scrambling. They were directing.

This is how AI agents are quietly reshaping Giving Tuesday, the broader nonprofit sector, and the future of work.

Across the country, similar scenes emerged. While retailers celebrated record-breaking Black Friday and Cyber Monday performance, nonprofits experienced an operational turning point. As a former board chair of Tides and an advisor to national nonprofits navigating digital transformation, I have never seen such rapid adoption. AI agents are quickly becoming essential frontline infrastructure. Because these systems were developed on Agentforce, teams could design agents that mirror their real frontline workflows.

The CEOs and board leaders I advise are now asking sharper questions:

These questions reflect a simple truth: the workload has outpaced the workforce.

The Demand Surge Is Outpacing Human Ability

Giving Tuesday now carries an outsized share of the sector’s annual pressure, generating more than $3.1 billion in donations in just 24 hours last year. Donations spike at the same time donor expectations accelerate.

In recent reports, donor response-time expectations have dropped below two hours. Mobile activity now accounts for 85 percent of Giving Tuesday engagement, meaning inquiries and contributions arrive constantly and from multiple channels. Burnout remains the number-one workforce challenge for 66 percent of nonprofit teams. And more than half of nonprofits still lack real-time data systems, which intensifies operational strain exactly when the work peaks.

This combination means organizations must operate at real-time speed without real-time tools. That is the gap AI agents filled this year.

Lori Freeman, vice president and global GM of nonprofit at Salesforce, sees the same shift across thousands of organizations. “The use cases for AI agents within the sector are vast,” she said. “They’re already providing always-on support for everything from donor questions to prospecting research.” Freeman added that agents are also helping match volunteers to shifts, streamline personalized service delivery, and simplify year-end reporting—work that becomes especially valuable as the Giving Tuesday surge compresses expectations. “When agents take on manual and time-consuming tasks, staff are freed to focus on the high-value, mission-critical work the season demands.”

At Blue Star Families, the STAR pilot restructured the frontline experience. “STAR’s superpower is cutting down the time it takes our team to create account, opportunity, and interaction records,” said Michael Kang, vice president of technology and analytics. “We’ll have double the data integrity in half the time.” Before STAR, staff spent an average of 20 percent of their time on data entry. With STAR deployed, about 400 staff hours per week will now shift to mission delivery instead of manual tasks.

AI agents delivered real-time data that staff previously produced manually.

At Pledge 1%, CEO Amy Lesnick said the organization’s agent is designed to remove the biggest friction points companies face when beginning their social impact commitments. “It gives members personalized recommendations, answers common questions, and walks them step-by-step through their commitments,” she said. The team anticipates a 30 percent increase in new members completing digital onboarding within 45 days. “We’re a small but mighty team, and the agent frees us to focus on high-value conversations.”

At Pacific Clinics, an AI agent rebuilt outreach for Enhanced Care Management, a Medi-Cal benefit supporting people with complex health needs. “Instead of cold calling members to explain eligibility, our team can begin conversations with people who are informed and ready to engage,” said Executive Director Garret Zabel. “The agent handles questions anytime. Our employees remain at the center of every critical interaction.”

Across organizations, the theme is consistent: agents are stabilizing the operational middle—the historically fragile backbone of nonprofit work.

How AI Agents in Nonprofits Are Becoming the Sector’s New Frontline Support

Nonprofits run on relationships, communication, and trust. Administrative overload weakens all three.

Leaders now point to three clear areas where AI agents are delivering the strongest value.

In my Forbes analysis on AI-fluent leadership, I noted that the highest value emerges when humans apply judgment and strategy while technology handles mechanics. That principle is playing out across the sector.

Pledge 1% sees this daily. “By meeting each company where they are—based on stage, goals, and growth—the agent provides the next right action,” said Lesnick. “Every member feels supported the moment they join.”

At America On Tech, the transformation is dramatic. “Previously, each report could take up to four days per funder,” said CEO Jessica Santana. “Tableau Next and Agentforce have made reporting 32 times faster and reduced manual data gathering by more than 90 percent.” This shift gives staff the equivalent of one full workday per week. “Funders receive updates almost immediately, which strengthens relationships.”

Pacific Clinics reports similar benefits. “Our employees can put their energy where it matters most: building relationships that change lives,” Zabel said.

Major platforms like Salesforce see the same trend across thousands of organizations.

How AI Agents in Nonprofits Are Redefining Nonprofit Strategy

This Giving Tuesday accelerated three structural shifts that will define nonprofit strategy moving forward.

  1. Human judgment becomes the core asset. Agents execute the mechanics so people can handle nuance, trust, and strategy. For example, staff can now focus on conversations involving complex decisions rather than data entry.
  2. Data literacy becomes mandatory. Organizations must strengthen governance, privacy, and responsible use. This means frontline teams need training to interpret data rather than simply manage it.
  3. Funding models evolve toward tech-enabled mission delivery. As foundations once funded websites and CRMs, the next era will support agents, data platforms, and intelligent workflows. For example, funders are beginning to tie grant-making to an organization’s digital readiness and real-time reporting capabilities.

A decade ago, while serving as dean at Columbia University, I sat with a principal donor who told me: “If you can’t modernize how you measure and communicate impact, we can’t scale what matters.” At the time, we couldn’t yet deliver on what he was describing. Today nonprofit leaders do. AI agents finally give organizations the operational intelligence donors were calling for long before the technology existed.

AI freed staff for deeper mission work and frontline relationships.

At America On Tech, that long-term view is already taking shape. “Our early experience shows that AI agents can become a core, always-on operational tool—not just a reporting accelerator,” Santana said. “They strengthen a data-driven culture, streamline dashboards, and free staff for higher-value work.”

Pacific Clinics sees the same trajectory. “Our early learnings suggest the agent can help members obtain answers any time, any day,” Zabel said. “But employees remain at the heart of every critical interaction.”

What Every Board Should Ask Right Now

Boards are increasingly aware that AI agents reshape not only operations but also governance and strategy. As organizations prepare for 2026, every board should start with these questions:

  1. Do we have a real-time data foundation?
  2. Which workflows can safely shift to agents over the next 12 months?
  3. How will our staffing model evolve when routine tasks disappear?
  4. What safeguards ensure transparency, equity, and ethical use?
  5. How will AI elevate the trust that defines our mission rather than undercut it?

The Leadership Call to Action for AI Agents in Nonprofits

The lesson from this Giving Tuesday is clear: nonprofits must begin scaling their intelligence, not just their effort. AI agents will not replace the values that define the sector—empathy, equity, trust—but they will force a new level of operational clarity.

Leaders should prioritize three actions:

Giving Tuesday 2025 may be remembered as the moment nonprofits crossed a threshold. Organizations that leaned into AI agents in nonprofits emerged not just faster, but freer. And as Lori Freeman’s forthcoming insights will highlight, this is the beginning of a model where nonprofits move from surviving seasonal surges to shaping year-round mission power.

Ten years ago, Pledge 1% launched with a simple idea: that companies could embed social impact into their business by pledging a percentage of their time, product, profit, and/or equity. What began as an idea led by a handful of visionary founders has grown into a movement with more than 19,000 companies worldwide, unlocking over $3 billion in new philanthropic capital.

The world has changed dramatically in the last decade, and so have the tools available to us. Corporate impact is once again at an inflection point—driven by technological disruption, shifting stakeholder expectations, and global challenges—and Pledge 1% is taking bold steps to help shape its next phase, harnessing innovation, augmenting our collective impact strategy, and advancing the movement worldwide.

Today, on Giving Tuesday, we set the stage for the future of Pledge 1% and the evolution of corporate impact.

AI – Aligning Innovation with Impact

As Artificial Intelligence transforms business models, jobs, and systems of value, we embark on a new chapter for our community—and for how we think about impact itself. Traditional philanthropy alone is not enough. 

AI innovations unlock opportunities to accelerate and amplify social impact. Companies are already beginning to apply AI to address challenges like education, health, economic opportunity, and more.  Many others are beginning to build their AI impact roadmap. 

Having built an ecosystem of successful companies committed to corporate impact over the last decade, Pledge 1% is uniquely positioned to help businesses reimagine what responsible leadership looks like in the AI era.

Going forward, we envision:

Each company’s AI path will look different, shaped by its mission, culture, and community, but what is common is our community’s commitment to learning together and aligning innovation with impact—so that every advancement, product, and decision can reflect both business and human value.

Growing the Movement Globally

With a strong foundation in Silicon Valley, the Pledge 1% movement has reached thousands of companies worldwide. Our next step is strategic global expansion through a regional focus, beginning with a dedicated team in Australia—the fastest-growing region outside the US.

By combining the scale of a global movement with the power of local leadership, resources, and community, Pledge 1% can develop a deeper understanding of how businesses are run regionally, and tailor messaging, programs, and partnerships for each region. 

Through this model, Pledge 1% is building a blueprint for embedding impact into regional business norms everywhere and connecting insights from each region to strengthen collective effectiveness.

The Future of Corporate Impact is Collective

Pledge 1% as an organization grew out of a conviction that business can be a powerful platform for social impact—and a realization that when we bring companies together behind this conviction, we become a force multiplier for creating impact. As we look to the future, we aim to unlock the full power of our collective by serving as a catalyst of shared ideas and action and forging new partnerships key to transforming the norm.

Our community has the power to align, mobilize, and scale impact in ways no single company can do alone. Acting collectively lets us accelerate breakthrough solutions, create momentum, and extend our reach far beyond what any organization could achieve independently. As part of expanding that reach and scale going forward, we will collaborate more deeply with impact-focused institutions that help direct our collective energy toward the highest-leverage opportunities.

Turning that collective scale into real shifts in business norms starts with building partnerships with the ecosystems that shape company formation—accelerators and startup platforms in addition to our Boardroom Allies investor community. These partnerships help ensure that embedding impact becomes standard from day one.

Ten years ago, Pledge 1% set out to change the way companies think about philanthropy and business. Today, that vision has become a global movement—unlocking billions in new resources and proving that impact can scale alongside innovation. As we enter the next phase of our journey, we are embracing AI, global growth through regional understanding, and the collective power of our community to ensure that giving back becomes a universal business norm. 

The tools may evolve, but our mission is constant: to empower every company, everywhere, to be a force for good.

NEW YORK, September 30, 2025 –  Pledge 1%, a global movement that inspires, educates, and empowers every company to leverage its unique assets for good, today presented Australian-founded unicorn Airwallex with the 2025 Pledge 1% Impact Award.

Each year, Pledge 1% selects one company on the Cloud 100 List to receive special recognition for its commitment to social impact. We are thrilled to announce that Airwallex, a leading global payments and financial platform building the future of global banking, is the winner of this year’s Award. 

Airwallex joined the Pledge 1% movement in 2024 by committing 1% of their employees’ time, 1% of profits and 1% of products to support the innovation community. Airwallex has  activated this commitment through its global impact initiative, Airwallex Impact, which provides a suite of resources to the innovation community through Airwallex employee mentor programs, the Airwallex for Startups program, and product discounts for select nonprofit organizations. Through the Airwallex for Startups program, Airwallex has donated AU$64,000 in acceleration grants in Australia and SG$10,000 in Singapore, plus mentorship and resources to over 1,800 startups globally.

Earlier this year, Airwallex rolled out a company-wide global volunteering initiative, through which all 1,800+ Airwallex employees commit three days each year to volunteering – amounting to roughly 1% of employee time devoted to community service. In the first half of 2025, Airwallex’s global employees have already contributed to an 58% uplift in volunteering across a diverse range of social causes from supporting women of domestic violence in Melbourne, to feeding the community in San Francisco and mentoring young women starting on their STEM journey in Singapore.

This builds on previous philanthropic gifts, including an AU$3M donation to the University of Melbourne, which funded 43 scholarships, with 40% to women and 57% to international students. Airwallex also funded an AU$150,000 donation for financial assistance for an additional 65 students to support non-tuition related costs of attending school. 

To date, the Airwallex team has committed more than 400 hours to mentorship since the mentorship program started two years ago. The partnership is expected to continue for at least another two years.

Furthermore, another key pillar of their commitment, Airwallex’s equity pledge, is valued at over US$62M, and will provide the company with a sustainable funding source to ensure impact for years to come.

Airwallex exemplifies what it means to be a leader in the Pledge 1% movement—not only through its own ambitious commitments, but also by serving as a true force multiplier. Beyond giving back within their own company, they have consistently championed Pledge 1% on global stages, inspired other CEOs to join, and integrated the movement into their programs for startups and entrepreneurs. Their efforts extend the reach of the movement itself, helping to spark new commitments and set a powerful standard for how companies can embed purpose at scale.

By accepting this Award, Airwallex joins the company of past Pledge 1% Impact Award Winners, including: TwilioDocuSignSlack, ProcoreCanvaGuild EducationSnykCheckr, and ServiceTitan.

We are also proud to recognize all of the Pledge 1% companies celebrated today on the Cloud 100 List: Airwallex, Algolia, AppsFlyer, Automation Anywhere, Checkr, Cohesity, Guild, LaunchDarkley, Personio, Snyk, and Workato.

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About Airwallex

Airwallex is building the future of global banking. As a leading financial and payments platform for modern businesses, we provide trusted solutions to manage everything from global payments, business accounts, corporate cards and spend management to embedded financial services.

Built for scale, our platform removes the friction from global financial operations – empowering over 150,000 businesses worldwide, from startups to global enterprises, to operate and grow beyond borders.

Founded in Melbourne and trusted by leading brands such as BILL, Bolt, Brex, Canva, Deel, Navan and Qantas, Airwallex is redefining how businesses manage their finance and payments globally. Learn more at www.airwallex.com.

News

Pledge 1% is proud to announce the launch of its first dedicated country team outside of the United States — in Australia, one of the movement’s most dynamic and fast-growing regions.

Australia has been central to the Pledge 1% story from its very inception. The co-founder of Atlassian, Scott Farquhar, now Chair of Pledge 1%’s board, co-founded the movement nearly a decade ago. Since then, more Australian companies, including Atlassian, Canva, Airwallex, Culture Amp, Employment Hero, and many others, have woven social impact into their business models by pledging equity, profit, product, or employee time. Today, over 1,800 companies across Australia are part of a global community of 19,000+ Pledge 1% members in 130 countries — collectively unlocking billions of dollars and tens of thousands of hours of employee time for benevolent causes.

The establishment of a dedicated team signals the next chapter: deepening support for members, accelerating growth, and providing a blueprint for Pledge 1%’s future global expansion. By localizing resources and relationships while leveraging the strength of the U.S. team, the new Australian office will offer an enhanced experience for current and future members, driving greater community impact.

Leadership for the Next Phase

The team will be led by Antonia Ruffell, appointed as Managing Director, Australia, for Pledge 1%. Antonia brings over 20 years of philanthropic leadership experience to the role. She will split her time between this new appointment and her current position as  CEO of StartGiving, a nonprofit founded by Daniel Petre AO to inspire a culture of personal giving among Australia’s tech founders and executives.

Building on Strong Roots

The extensive groundwork laid by the longstanding partnership between Pledge 1% and the Atlassian Foundation made this milestone possible, as well as the support of the Skip Foundation (Scott Farquhar’s family foundation). The Atlassian and Skip Foundations continue their commitments to Pledge 1% with this expansion. Canva co-founders Melanie Perkins and Cliff Obrecht also recently joined the Pledge 1% Global Visionary Council, further underscoring Australia’s outsized role in shaping the future of corporate impact worldwide.

A Blueprint for Global Growth

The launch of Pledge 1% Australia is more than a regional investment — it represents a model for how the movement will scale globally in the years to come. By combining the reach of a global movement with the power of localized leadership, resources, and community, Pledge 1% is creating a blueprint for embedding impact into business norms everywhere.


As we look to the next decade, Australia’s dedicated team will help unlock even greater potential for companies of all sizes to join the movement, integrate giving into their DNA, and amplify the ripple effects of impact at scale.

Original article here

SINGAPORE–(BUSINESS WIRE)–Airwallex, a leading global financial platform for modern businesses, has been recognised as a Company of Good (COG) by the National Volunteer & Philanthropy Centre (NVPC) for its meaningful and growing contributions to corporate purpose and community impact in Singapore.

This national recognition affirms Airwallex’s ongoing commitment to building a more inclusive and sustainable future through purposeful business practices, in line with the Forward Singapore movement and COG’s five pillars: People, Society, Governance, Environment, and Economic.

“At Airwallex, purpose is central to our mission,” said Lucy Liu, Co-founder and President, Airwallex. “We’re proud to be recognised as a Company of Good and to do our part in strengthening the communities in which we live and work. We believe innovation and impact go hand in hand – and we’ll continue finding new ways to use our time, product, and expertise to drive economic empowerment, inclusion, and opportunity.”

Airwallex’s recognition is a strong endorsement of Airwallex Impact, its global social impact programme launched in late 2024, grounded in the company’s pledge to the Pledge 1% movement – a global initiative that encourages companies to commit 1% of equity, product, profit, and employee time for the greater good.

Since committing to Pledge 1%, over 120 Airwallex employees globally have contributed volunteer days across a diverse range of activities in the first half of 2025 – a 58% uplift compared to the whole of 2024.

Through Airwallex Impact, the company will continue to deliver volunteering initiatives, forge social impact partnerships, and establish donation frameworks across its global offices, including its Singapore headquarters.

In Singapore, Airwallex employees have already begun making a tangible difference through a range of volunteering initiatives in 2025 that support youth empowerment, marine conservation, and environmental innovation.

Highlights include:

Airwallex is also proud to be the Gold Partner for the upcoming Endowus Giving Machines (EGB) Campaign, running from August 2025 to January 2026. These islandwide “virtual giving machines” – which can be found at high traffic areas such as MRT stations, bus stops, malls and cinemas – enable individuals to make charitable donations to a wide range of causes. Since its launch, the initiative has raised nearly S$300,000 in donations for over 40 local charities. This year, EGB is held in conjunction with SG60, aligning with the theme of “Building Our Singapore Together” where contributions may be eligible for the SG Gives matching grant.

“We’re excited to partner with Airwallex on the Endowus Giving Machines campaign to make giving more accessible, visible and impactful across Singapore,” said Gregory Van, Co-founder and CEO, Endowus. “Airwallex’s commitment to social impact aligns with our shared belief that finance can be a force for good – not just in building wealth, but in enabling broader social impact. Together, we’re empowering more people to support meaningful causes that they care about in simple, everyday ways.”

As Airwallex continues to grow in Singapore and across the region, its focus remains clear: to create long-term value for businesses, communities and the broader economy by pairing world-class financial infrastructure with strong corporate purpose.

Airwallex is a leading financial platform building the future of global banking for modern businesses. By combining proprietary infrastructure with software and AI, Airwallex is reimagining how businesses manage accounts, access capital, control spend, and embed financial services.

Designed to replace fragmented, legacy systems, Airwallex offers a unified platform for global financial operations – providing everything from multi-currency business accounts to payments to spend management and embedded financial products.

Founded in Melbourne and trusted by over 150,000 businesses worldwide – including TikTok, Rippling, Navan, Qantas, and SHEIN – Airwallex is powering a new era of global banking without borders.

Learn more at www.airwallex.com

News

Original article here.

Launched by the founders of Salesforce, Atlassian, and Rally, Pledge 1% has grown into a worldwide initiative embraced by over 19,000 companies across 130 countries. Industry leaders like Twilio, Zoom, and Canva have also taken the pledge, setting a new standard for corporate responsibility and community impact.

At CBTW, this commitment is not new. More than 20% of our company’s equity is already owned by a charitable foundation, underscoring our belief that the value we create should contribute directly to a better future. By formally joining Pledge 1%, we’re reaffirming and building on that founding principle.

In addition to equity, we’re pledging 1% of our global annual profit to support global and local education and health initiatives – an extension of the values that have always guided our work.

While we help organizations grow through technology, data and AI, we believe access to quality education and healthcare are essential to building resilient, equitable communities.

*Our focus areas – education, digital inclusion, and health access – align with global goals such as SDG 3, SDG 4, and SDG 10, reinforcing our commitment to building resilient and equitable communities.