Pledge Now


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Written by Julie Maples. Originally published on LinkedIn.com

Today, FYRFLY Venture Partners officially joined Coach K’s Dream Team. No, Philipp Stauffer and I have not been drafted to play basketball for Duke. Rather, we are making a significant donation to the V Foundation for Cancer Research Endowment, which enables the organization to mobilize 100% of direct donations towards finding cures for cancer. In doing so, we have fulfilled part of our commitment to Pledge 1%, a global movement to build philanthropy into the DNA of companies.

We are sharing this news because we want more founders and investors to Pledge 1%.

Today, humanity faces a once-in-a-generation challenge. Unemployment, civil strife, food insecurity, and the grief of losing loved ones to COVID-19 have stricken too many communities. However, 2020 has been a boom year for technology startups, an unusually high number of which are going public. The many liquidity events of 2020 have given entrepreneurs and investors the opportunity to make a difference at this crucial juncture in history.

If you’ve been graced by fortune this year, I encourage you to Pledge 1%. How you fulfill your pledge is a personal decision. I’d like to share why FYRFLY pledged and how that led us to Coach K’s Dream Team.

When Philipp and I founded FYRFLY in 2015, we didn’t see ourselves as an “impact” fund, but wanted to make philanthropy a core of our identity and mission anyway. We took our lead from Salesforce founder Marc Benioff, whose 1-1-1 philanthropy model was gaining traction through Pledge 1%. Philipp and I committed to donate 1% of our carried interest, 1% of our time, and 1% of our product to charity. Many of our portfolio companies have also adopted these practices, which have become a crucial part of their brand identity and success. We encourage our founders to focus on issues that have impacted their lives.

So, why did cancer become one of FYRFLY’s main areas of support? And why The V Foundation?

Founded by the legendary college basketball coach and commentator Jimmy Valvano, who passed away from cancer in 1993, the V Foundation is on a mission to cure cancer. Coach K (aka Mike Krzyzewski), a dear friend of Jimmy’s, is leading the charge to sustain the V Foundation in these chaotic economic times.

My father produced the first Excellence in Sports Performance Yearly (ESPY) Awards in 1993. Jimmy V received the Arthur Ashe Courage and Humanitarian Award that day. During his acceptance speech, Jimmy announced that, with ESPN’s support, he was launching the Jimmy V Foundation for Cancer Research and stated his famous edict: “Don’t give up…Don’t ever give up!”®

Nearing the end of his life, Jimmy did not give up. Instead, he asked the audience for research funding. “It may not save my life. It may save my children’s lives. It may save someone you love,” said Jimmy.

I lost my mother to cancer at a young age and connected deeply to Jimmy’s cause. Philipp lost his mother to cancer as well. Worldwide, more than 9.5 million people will die of cancer in 2020. It is the second leading cause of death globally. But thanks to world-class research funded by The V Foundation and other nonprofits, we have drastically better treatments for cancer today than we did in Jimmy’s day. Now more than ever, there is HOPE for cures.

Today, I am the chairwoman and co-founder of The V Foundation Wine Celebration, which has raised over $118 million for cancer research. When I founded the event, I wanted to give my time and effort. Yet being a part of “The V Team” and serving alongside Coach K and other esteemed members, I’ve learned that sharing a mission to change lives has given me far more in return. 

Pledge 1% was one of the most important decisions FYRFLY Venture Partners has made. It has defined the spirit of our work, reminding us always to consider the impact of our investments and our advice to founders. Indeed, we believe that ‘Impact’ Investing is the Only Kind Left.

In joining Coach K’s Dream Team and being explicit about our Pledge 1% commitment, we are proud to honor our mothers, Jimmy V, and our mission at FYRFLY Venture Partners to align commercial success with the common good.


If curing cancer is a cause dear to your heart, join us on Coach K’s Dream Team. Either way, Pledge 1%, pick causes that fill you with passion, and use your resources to do good. Your leadership and support matter.



Originally posted: October 27th, 2020





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Originally posted on BusinessWire.com.


 

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(Graphic: Business Wire)

VENICE, Calif.–(BUSINESS WIRE)–Pledgeling, a leading charitable donations and crowdfunding platform, is teaming up with Zoom Video Communications, Inc. on charitable giving, becoming the first to launch a charitable donations application in the Zoom App Marketplace, called Donations by Pledgeling. This move ushers in the next evolution of philanthropy by making it easy for Zoom users to fundraise seamlessly within their Zoom events, allowing hosts to choose from over two million organizations to support, including nearly every 501(c)(3) nonprofit organization in the U.S. and hundreds of thousands of verified international charities. Pledgeling is also powering donations for OnZoom, Zoom’s new online events marketplace, which was announced at Zoomtopia 2020, empowering attendees of OnZoom events to make donations to verified nonprofits before, during, and after the event.






“We believe the momentous shift to virtual events will become a permanent part of our lives and enables us to reach and engage with nearly anyone, anytime,” said Pledgeling CEO James Citron. “The power of the Donations by Pledgeling application is now every event on Zoom — from birthdays to religious events to charity galas — can seamlessly add charitable donations and achieve greater impact. Our collaboration unlocks a sizable new fundraising channel for nonprofits, a new way for donors to engage with their favorite causes and ultimately, the funds that can be directed to create a better world for us all.”

Donations by Pledgeling

The free app transforms any Zoom meeting or webinar into a real-time fundraiser, featuring dynamic overlays that include live calls to action, a donation tracker, and donations as they are made. Setup is simple and links your Pledgeling fundraiser to your Zoom account. Pledgeling handles everything else, from processing and disbursing donations to the beneficiary organizations, to issuing immediate donation receipts for tax purposes.

OnZoom

Pledgeling teamed up with Zoom to launch charitable donations on OnZoom, Zoom’s one-of-a-kind online event platform. Hosts using OnZoom can grow their businesses, expand their reach into new audiences, and give back through charitable donations seamlessly embedded into their online events. Zoom users can discover OnZoom events and sign up for new experiences with additional functionality like gifting tickets and an attendee dashboard to keep tabs on favorite events and brands.

Highlighted by Zoom Founder and CEO Eric S. Yuan during the opening keynote at Zoomtopia, Pledgeling powered fundraising for the launch of the Zoom Cares and throughout the two-day virtual conference across multiple presentations. Pledgeling was featured prominently in the Best of Zoom Marketplace & SDK Showcase on Wednesday, October 14.

“The opportunity to engage our global community by making a real difference is squarely aligned with our mission here at Zoom to deliver happiness. Through this collaboration with Pledgeling, Zoom delivers happiness in one of the most personal ways – supporting the causes and organizations worldwide that people truly care about, both locally and globally,” said Zoom Chief Marketing Officer Janine Pelosi. “As charities search for new avenues for fundraising, Pledgeling opens up new pathways toward world-changing impact, delivering a virtual solution that is both free and scalable.”

On Wednesday, October 21, from 4 to 5 p.m. ET, Pledgeling will host its own OnZoom “AMA” event, Ask Me Anything: How to maximize donations through virtual fundraisers.

In what has shaped up to be a transformative year of growth for Pledgeling, here is a roundup of recent milestones.


Corporate partnerships include:

Virtual fundraisers include:


  • Chris Harrison, host of The Bachelor, is currently using OnZoom to host a virtual event to support Grant Halliburton Foundation’s work in youth mental health.

  • Fast Times at Ridgemont High brought together an all-star cast for a live table read produced by Josh Wood Productions – including Sean Penn, Jennifer Aniston, Brad Pitt, Morgan Freeman, Julia Roberts, John Legend, Jimmy Kimmel, Matthew McConaughey and more – to benefit the COVID-19 relief efforts of CORE and REFORM Alliance.

  • The UNICEF-hosted Education Cannot Wait fund featured the Donations by Pledgeling overlay at its 17th September side event during the recent United Nations General Assembly Meetings, marking the first time individuals have been able to donate to its global programs serving children caught in conflict and crises around the globe.

  • Comedy Gives Back and LaughAid raised donations through their livestream comedy show to provide 700 grants to comedians out of work during the pandemic, and featured a star-studded lineup of comedians including Jimmy Fallon, Howie Mandel, Amanda Seales, Adam Sandler, Ray Romano and more.

  • Taraji P. Henson and the Boris Lawrence Henson Foundation are raising donations through an ongoing campaign to provide free virtual therapy to vulnerable communities during the pandemic.

  • CoachArt’s livestream gala included ESPN President Jimmy Pitaro to honor their volunteer coaches and raised over $100k in only 30 minutes to support their free arts and athletics coaching for kids impacted by chronic illness — almost double what they’d raised in their previous livestream gala.

  • Recently, Social Venture Partners L.A. engaged Pledgeling to power donations during its annual Fast Pitch event, which was converted to a virtual event hosted on Zoom during the pandemic. The event attendees far surpassed SVPLA’s fundraising goal.

Download the Donations by Pledgeling app in the Zoom App Marketplace. Check out Pledgeling’s Virtual Fundraising Guide to learn more. Follow #PledgeToDoGood for updates.

About Pledgeling

Pledgeling is the leading fundraising platform unlocking new ways for brands, nonprofits, and people to engage their communities – locally and globally – around the causes they care about. Pledgeling processes donations from 90+ countries to its database of over two million nonprofit organizations, including all U.S.-registered 501(c)(3) nonprofit organizations, as well as hundreds of thousands of international charities. A member of the UN Global Compact, Pledge 1% and Conscious Capitalism, Pledgeling is headquartered in Venice, California, and powers fundraisers for individuals, nonprofits, and 5,000+ mission-oriented brands (including Shopify, Box, Zoom, Discovery and Evite). Learn more at www.pledgeling.com.



Contacts

Media Contact:
Lynn Trono, 323-672-8226
Raise for Good on behalf of Pledgeling
lynn@raiseforgood.com




Originally posted: October 27th, 2020


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Written by Jessica Lindl, Amy Lesnick and Elyse Cohen. Originally published on unity3d.com.

We’re thrilled to be joining forces in our shared commitment to social responsibility. You may already have heard about Unity’s exciting news at the opening of the Unity for Humanity Summit yesterday, and we hope you tune in for Day 2.

Unity announced its first major initiatives since launching the Unity Charitable Fund, partnerships with Pledge 1% – the global movement empowering companies to donate 1% of product, profit, equity, and/or employee time to improve their local communities – and Rare Beauty, the cosmetics company founded by Selena Gomez aimed at reducing the stigma associated with mental health, addressing the epidemic of chronic loneliness, and helping to give people access to the resources they need to support their mental health. We have all joined forces to share this blog post about what we’re working on.

Pledge 1% is a global movement that inspires, educates, and empowers every entrepreneur, company, and employee to be a force for good. More than 10,000 members in 100 countries have used Pledge 1%’s flexible framework to launch and scale their impact programs and donate 1% of either product, product, staff time, and/or equity to a charity of their choice. In particular, Pledge 1% is helping many companies on the path to IPO pledge equity.

Rare Beauty is a mission-driven cosmetics company, founded by Selena Gomez with the goal of changing the unrealistic standards of beauty, specifically using makeup to shape positive conversations around beauty, self-acceptance, and mental health.

We all share a vision that it is our collective responsibility to give back. 

Unity has partnered with Pledge 1% to join the thousands of companies from around the world who have committed to donate a portion of products, employee time, and/or equity to community causes.

Rare Beauty and Unity are partnering to empower entrepreneurs and creators to improve mental health for underserved communities, a mission both organizations share. As part of the partnership, Unity and Rare Beauty are launching a separate Unity for Humanity submission category focused solely on projects that encompass themes of mental health. Unity is donating $50,000, which will go directly to the winning creators. The call for submissions in this category will open on November 16, 2020. Unity is separately donating an additional $50,000, which will go towards the Rare Beauty’s Rare Impact Fund, aimed at addressing the gaps in mental health services, with a focus on underserved communities.

To learn more about Unity’s commitment to fostering social impact and change, please visit www.unity.com/social-impact.

To learn more about Pledge 1%, please visit pledge1percent.org or download the new CEO Equity Playbook today.

To learn more about Rare Beauty and the Rare Impact Fund, please visit Rare Beauty.



Originally posted: October 22nd, 2020


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Written by Afdhel Aziz. Originally published on Forbes.com.

Salesforce has announced its second Impact Fund from Salesforce Ventures, its global strategic investment arm. The new $100 million fund will accelerate the growth of cloud companies addressing some of today’s most pressing needs including access to education and reskilling, climate action, diversity, equity and inclusion, and providing tech for nonprofits and foundations.

I caught up with Salesforce’s Chief Impact Officer and EVP of Corporate Relations, the inspiring Suzanne DiBianca (whom I’ve had the pleasure of profiling before in Forbes about her role in the creation of the Pledge 1% program) to learn more about the announcement.

Afdhel Aziz: Suzanne, welcome. Please tell us a little about how Salesforce has been helping people in these turbulent times?

Suzanne DiBianca: These intertwined crises – from health and economic, to inequality and leadership – have revealed the culture and core values of every company. At Salesforce, we’ve transformed our company and rewritten our playbook to serve all our stakeholders during the pandemic, leaning into our technology and influence.

Salesforce has helped combat COVID-19, securing and delivering over 60 million units of PPE for over 300 healthcare facilities. We have put technology in the hands of our students and teachers with work.com for Schools. Most recently, we launched Work.com for Vaccine Management to help the world deliver one of the largest mass vaccination campaigns in history.

We have also supported local business through small business grants, and are working to address racial inequality inside and beyond our four walls. And last month we launched a Sustainability at Home guide, to make working-from-home more productive, comfortable and sustainable for our employees and community.

Suzanne DiBianca, EVP Corporate Relations and Chief Impact Officer at Salesforce JAKUB MOSUR PHOTOGRAPHYSuzanne DiBianca, EVP Corporate Relations and Chief Impact Officer at Salesforce JAKUB MOSUR PHOTOGRAPHY


 Aziz: Please tell us a little about this second impact fund and why you decided to launch it now?

DiBianca: Impact investing is experiencing significant growth as businesses and investors increasingly aim to make real-world change and build a better future for all stakeholders. We need to take this moment to invest in a new, more resilient and inclusive economy – one that ensures the long-term health and wellness of citizens, drives job creation and protects against future shocks coming from climate change.

During these unprecedented times, this work has never been more important. Building on the success of the first $50 million Salesforce Ventures Impact Fund in 2017, this new $100 million fund will accelerate the growth of cloud companies addressing some of today’s most pressing needs including access to education and re-skilling, climate action, and diversity, equity and inclusion. Efforts must also recognize existing inequalities, along the lines of race, gender, socioeconomic status and more, in order to support all people and prevent deepening social and economic divides.

Aziz: What are the kinds of categories you will be focusing on?

DiBianca: We are focusing particular attention on solutions that address today’s urgent and interwoven crises, including:

Education + Workforce Development: Companies enabling equal access to high-quality education, re-skilling and preparing workers for jobs of the future.

Sustainability: Companies creating better access to clean energy, improving resource efficiency, supply chain performance, and developing new technologies that will help address climate change.

Diversity, Equity, and Inclusion: Companies developing tools that promote equal opportunity and economic empowerment for women and underrepresented groups, as well as investing in women and underrepresented founders.

Social Sector Technology: Companies amplifying impact for nonprofits, foundations, and public sector customers through technology that increases efficiency and transparency.

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 Aziz: What are the kinds of companies you want to support?

DiBianca: Salesforce Ventures’ mission is to build the #1 cloud ecosystem for Salesforce customers so we invest in technology that extends and complements Salesforce. With the first fund we invested in more than 25 companies that have now served over 3 million students, 1/3 of whom are low-income, reduced 133K Metric tons of CO2, opened up access to new financial services for more than 4.8M individuals, and unlocked $17B in grants and donations through their platforms.

Companies such as Guild Education achieved a $1B valuation while helping working adults gain an education. Unite Us was named as the 2020 start-up to watch at the JP Morgan Health Conference. Both AdmitHub and Samasource published compelling impact evidence from randomized control trials. Brooklyn-based energy technology startup, BlocPower, is rapidly greening American cities by combining intelligent software with project finance to simplify and accelerate energy-efficient retrofits of mid-sized urban buildings.

Aziz: Finally, what message do you have for other large corporations about putting their money where their mouth is during these times people need help?

DiBianca: This is a defining moment. As the physical, social and economic health of our communities comes into question – now is the time to not only rebuild our world, but to reimagine our future for the better. We all have a role to play based on our unique skills and core competencies. I hope that we continue to see more corporates launch impact investing initiatives, bringing more capital to bear.

If that is not an option, I hope companies consider Pledge 1%. It is an easy way to leverage a portion of your future success to support nonprofits in your community. It’s a small commitment that can make a huge impact. Today, more than 10,000 companies in over 100 countries have Pledged 1%, generating a half-a-billion net new dollars to invest back into the community.



Originally posted: October 21st, 2020


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Written by Stephanie Palmer-Derrien. Originally published on SmartCompany.com

Adelaide startup Good Thnx just took part in Startmate’s 10th anniversary demo day event. But, already, this business is racking up wins, including building an integrated Slack app and hitting the milestone of $1 million in donations.

Founded back in 2015, Good Thnx allows users to send a ‘thnx’ of any dollar value, to be donated to a charity of the recipient’s choice.

Even before co-founders Shannon Poulton and Ante Juricin joined Startmate, they counted global tech behemoth Google as a client.

But, while previously they were focused on selling to large enterprises, during the program they developed the Slack integration, which Poulton tells SmartCompany almost allows people to “self-serve”.

This new direction proved something of a turning point.

For example, in the early days developing the Slack-integrated app, the co-founders received an inbound enquiry from a large Australian tech company, which had heard about the project and wanted to try it out for their 10-person dev team.

“We gave them basically the very first beta version … to help us test,” Poulton explains.

“We baked in some things for virality and product-led growth, so the dev team could thank other people in the organisation,” he adds.

Within three weeks, the business’ employee experience lead reached out with a proposal to roll out the Slack integration across the whole business.

“We’ve seen a 10-person beta trial essentially turn into a 450-head sale in three weeks.”

Where an enterprise sale is a long process, the Slack integration allows small teams to pick up the product, start using it, and spread the word, fast.

“By the time an organisation is looking to use the product across their whole business, it’s likely they have a use-case internally already,” Poulton explains.

“They’ve probably got several teams of people using it happily, and then that conversation is so much easier.”

Founders helping founders

Product-led growth is a bit of a buzzword at the moment, Poulton says. But this is exactly what Good Thnx has achieved during the Startmate program.

You’ll also receive special offers from our partners. You can opt-out at any time.

“In 12 weeks, we completely scoped and built the Slack app, tested it for closed and open organisations, deployed it for a number of companies, and made our first sales with it,” he explains.

The founder puts that ability partly down to the mentors involved. Throughout, he and Juricin had access to leaders at the likes of Atlassian and Culture Amp.

Culture Amp chief technology officer Doug English was on Good Thnx’s ‘mentor squad’.

Other mentors in the program include Adore Beauty co-founder Kate Morris, Blackbird’s Nick Crocker and Sam Wong, Mentorloop co-founder Lucy Lloyd, and Skip Capital founder Kim Jackson.

“We had extremely senior product people from the best companies in Australia helping us with product testing and advice,” Poulton says.

“Startmate really, really accelerated that for us.”

In fact, it’s those connections that are the best part of the whole experience, he notes, even more so than the $75,000 investment.

“I could reach out to almost to anyone in that network, they would happily set up some time, jump on a Zoom call for 30 minutes, look at stuff we’ve been building,” Poulton says.

“It really is founders helping founders.”

Audacious goals

Of course, while reaching Startmate’s demo day is one milestone to check off, hitting $1 million in donations is also a pretty big deal.

“When we started Good Thnx that was always the first major milestone that we articulated,” Poulton says.

“If we can reach $1 million distributed, regardless of what happens next, it will always be worthwhile.”

Now it’s reached that goal, things are only looking up.

Good Thnx has just signed a new customer, Poulton reveals, which is looking to pledge another $1 million to charities through the system within the next year alone.

That deal also has the potential to double the number of charity partners on the system to 400, and to grow to a value of $10 million per year.

“Lots of people talk about going from zero to one,” Poulton says.

“It was bumpy, it took a while, but now how do we grow from $1 million to $100 million, or from $1 million to $1 billion, in a much quicker timeframe?

“We will be well on our way to achieving those goals.”



Originally posted: October 19th, 2020


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Written by Aspiero Inc. Originally published on PR Newswire.

Apisero, a trusted consulting partner and a leader in MuleSoft and Salesforce platform solutions for enterprise, commercial, and mid-market customers, today announced an investment from Salesforce Ventures that will enable Apisero with capital support to expand its services into new markets.

Building on a record-breaking year of growth, Apisero is scaling into the broader Salesforce ecosystem with a focus on industry clouds in the financial services and healthcare sector, and amplifying its reach in new geographies. The expanded services will allow Apisero to bring its exceptional quality of service to Salesforce customers, enabling them with the speed and agility they need to go digital faster.

“MuleSoft partners serve as trusted advisors, helping customers adapt to unprecedented change and meet their biggest, most challenging digital transformation projects,” said Brent Hayward, CEO, MuleSoft. “We look forward to the continued growth of the MuleSoft Americas Growth and Emerging Partner of the Year recipient – Apisero – and are proud to celebrate the success of all of our partners as they drive the adoption of application networks and help customers realize new connected experiences.” 



Since the beginning of 2020, Apisero has seen a 300% organic increase in its overall customer acquisition, and 2.2X year-over-year revenue growth. Anticipated figures show the organization eclipsing 1,000 employees by the end of Q4, for a combined employee growth per annum of 400% when compared to data from Q4 ’19.

“The investment from Salesforce Ventures both strengthens Apisero’s partnership with MuleSoft – allowing the two to better serve joint customers – and provides additional capital to greatly accelerate our Salesforce practice.  It’s an incredibly exciting time as we expand into new geographies and build industry-specific cloud offerings that help our customers accelerate time-to-value” — Vijay Rao, CEO and Founder, Apisero.



Several notable achievements helped fuel the company’s rapid acceleration as an industry titan, including its Premier Partnership with MuleSoft, the launch of Apisero’s MuleThrive™ program, and earning recognition as a MuleSoft Partner of the Year in early August.

In addition, the nascent expansion of Apisero’s practice into the Salesforce Partner ecosystem equips the company to explore new markets through an integrated suite of Salesforce service capabilities that deliver quicker, faster, and more targeted business outcomes using MuleSoft’s Anypoint Platform™.

About Apisero

Recently recognized as a MuleSoft Partner of the Year, Apisero is a Premier MuleSoft and Salesforce consulting partner and the trusted source of MuleSoft and Salesforce platform solutions for commercial, mid-market, enterprise, and strategic customers. Our certified consultants are skilled in delivering mission-critical solutions that help our clients adapt to the evolving needs of their environment while driving innovation and accelerating digital transformation.

About Salesforce Ventures

Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Salesforce Ventures, the global investment arm of Salesforce, invests in the next generation of enterprise technology that extends the power of the Salesforce Platform. Salesforce Ventures is building the world’s largest ecosystem of enterprise cloud companies and extending that technology to customers. Portfolio companies receive funding, strategic advisory, and operating support, and can easily join Pledge 1% to make giving back part of their business model. Salesforce Ventures has invested in more than 400 companies, including DocuSign, GoCardless, Guild Education, nCino, Twilio, Zoom, and others across 22 countries since 2009. For more information, please visit www.salesforce.com/ventures.

Apisero and the Apisero logo are registered trademarks or trademarks of Apisero, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners.



Originally posted: October 19th, 2020


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Written by Pledge 1% and Andy Fyfe, Manager of B Corp Growth and Activation for B Lab U.S. & Canada. Originally published on bthechange.com




As a global community, we continue to face insurmountable challenges — from the pandemic to recent protests calling for racial justice to increased urgency surrounding climate change and more. This is only proving how companies can be on the frontlines, leveraging their time, talent, and resources to build solutions. Now more than ever, companies are seeking opportunities to build their social impact programs and ensure that they are equipped to tackle the biggest issues of the day.


 


However, for many companies — both early- and late-stage— donating time, money and resources can be difficult. Pledging equity is an easy and effective way for companies to play an active role in addressing these issues without having to worry about immediate upfront costs.


 






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In the last four years, Pledge 1% members have ignited more than $500 million in new philanthropy by pledging equity.















What’s more, today’s investors, customers and employees are seeking organizations that are committed to creating positive change in their communities. In the war for talent and customers, a company that prioritizes social impact differentiates itself from competitors.


 



“In the first quarter of 2020, companies identified as having strong environmental, social and corporate governance principles outperformed traditional offerings, in part due to their lower exposure to the energy sector as oil prices crashed. The results come amid debate that ‘shareholder primacy’ is nearing its end as ‘stakeholder capitalism,’ where equal value to all stakeholders including customers, employees and suppliers takes hold,” explains Jon Hale of Morningstar. “It’s very simple, really — companies truly focused on the well-being of their workers and customers are able to make the right decisions more quickly in a major crisis like this one.”



In collaboration with top CEOs from a variety of industries, Pledge 1% has published a new, comprehensive CEO Equity Playbook, which outlines how companies of any size can set aside equity to fund social impact initiatives. This invaluable resource includes tips on how to garner board support, examples of the different types of equity models, and case studies from leaders such as Twilio, Crunchbase, and more.


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Pledge 1% CEO Equity Playbook.


 



“You can’t expect others to step up to make the change you desire,” says Pledge 1% Chief Executive Amy Lesnick. “Pledging equity gives you the reins and allows your company to be a key part of that change. It can help ensure your impact in the long run, helping you build a company culture and legacy that promotes a cohesive, inclusive environment for all.”







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A new impact economy is being built, one where businesses prioritize and consider their impact on all the stakeholders they impact — including communities, workers, customers, and the environment. Download this free report to learn how the stakeholder model as practiced by B Corps is gaining global traction and validation.
















In addition to Pledge 1%’s resources, B Lab has stewarded a community of Certified B Corporations proving that profit and mission do not need to be tradeoffs. Behind the certification, every B Corp has amended its legal charter to be accountable to all its stakeholders, not just its shareholders. Just how Pledge 1% has paved the way for fast-growing companies to embed equity for social impact, a wave of B Corps around the world are proving that doing good as a business is not a trend but the future.


 


Beyond company leadership, though, if we seek an inclusive and equitable economic system for all people and the planet, we need to make sweeping changes to policy. It is not simply individual actors that must change, but rather the system itself that must evolve so that extractive profits are no longer available to companies and investors. This month B Lab U.S. & Canada released its first policy white paper: From Shareholder Primacy to Stakeholder Capitalism.


 



“The disconnect between the needs of citizen-shareholders and the behavior of corporations has led to growing inequality and fueled an environmental emergency. We don’t need more evidence than what we’re seeing right now. And so we can no longer ask leaders to lead in a system with misaligned incentives and a culture with contrary norms. To see the systems change we seek we must shift culture and policy. That is what both Pledge 1% and B Lab are accomplishing.” Andy Fyfe, Manager of B Corp Growth and Activation for B Lab U.S. & Canada



Earlier this year Lemonade, an insurance company that is a B Corp and benefit corporation, in its S1 clearly stated that its fiduciary duty is expanded beyond just the financial return to its shareholders but to the well-being of stakeholders— unprecedented in a IPO.


 



“We believe values add value. Lemonade is a public benefit corporation, meaning that while we are about profit maximization over the long run, that is not all we are about. Our business decisions consider the greater good, and the value we are looking to create is measured in many currencies, money being but one of them. In any event, we reject the dichotomy between doing well and doing right.” Lemonade S1 (p. 117)



Today’s issues will not be solved by governments or nonprofits alone. Setting aside a portion of company equity today will ensure the business has a lasting impact tomorrow. Additionally, sharing program initiatives and best practices for how to create sustainable impact programs will help us all as we work to move forward together. Both B Lab and Pledge 1% are providing tools and frameworks to help companies of all sizes and stages navigate today’s issues and set themselves up for long-term impact.


 


Download the Pledge 1% CEO Equity Playbook to get started.








 


B The Change gathers and shares the voices from within the movement of people using business as a force for good and the community of Certified B Corporations. The opinions expressed do not necessarily reflect those of the nonprofit B Lab.


 


 






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Originally posted: October 13th, 2020


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Written by Jeana Tahnk. Originally published on auth0.com.

Auth0, the identity platform for application teams, today announced the launch of Auth0.org, a social impact program committed to secure, inclusive access for all. Representing an extension of the company’s goal of ‘Secure Access for Everyone’ (SAFE), Auth0.org consists of various philanthropic initiatives for nonprofit organizations and social enterprises, including secure access to technology and equal access to education. As part of the launch, Auth0 also announced that it has joined the Pledge 1% movement, and has committed to giving 1% of the company’s equity to nonprofits over the next 10 years to help pursue philanthropic initiatives, with initial contributions from co-founders Eugenio Pace (CEO) and Matias Woloski (CTO).

‘Secure Access for Everyone’ reflects Auth0.org’s strong belief that inclusivity and accessibility are core tenets to prosperity and progress, unlocking human potential, and elevating the human experience. Auth0.org will rely on the company’s global network of more than 9,000 customers and more than 700 employees, along with Auth0’s resources, to expand upon existing giving initiatives and be a force for good. By leveraging the reach, support, and products of Auth0, Auth0.org will be able to facilitate secure, inclusive access to technology, that aligns with its goal of connecting and improving the lives of people worldwide, regardless of location, race, gender, sexual orientation, disabilities, or religion.

Auth0.org is engaging with world-changing agents and social enterprises that advance its strong belief in inclusivity and accessibility to make lasting change. To ensure Auth0.org’s success in executing that mission, Tides Foundation will serve as its philanthropic partner and charitable home. Since 1976 Tides Foundation has become the leading philanthropic services provider for corporate social impact as well as the nation’s largest fiscal sponsor working towards a world of shared prosperity and social justice across sectors.

Tides will help Auth0.org identify organizations that are in the greatest need of technology access and execute on the program’s aligned giving program.

Auth0.org will focus on three primary areas:

“We are excited to welcome Auth0 to the Pledge 1% movement and celebrate their incredible leadership as a role model to others. Increasingly, we’re noting a strong trend of top companies like Auth0, setting aside equity for social impact,” said Pledge 1% Chief Executive Amy Lesnick. “As we face unprecedented challenges from COVID-19, racial injustice, climate issues, and more, companies have an important role in tackling pressing issues of our time. By leveraging equity, in addition to other assets such as time, expertise, product, and its global network, Auth0 is fortifying its commitment with the financial resources required to sustainably address these challenges and drive lasting positive change.”

“We are so thrilled to launch Auth0.org as our social impact program, and help facilitate accessibility and inclusivity through technology to connect and improve lives,” said Eugenio Pace, CEO and co-founder of Auth0. “Joining Pledge 1% demonstrates our long-term commitment for affecting positive change, and we are absolutely dedicated to our mission of ‘Secure Access for Everyone’ as both a global company and social impact initiative.”

Ari Schapiro, Senior Director of Self-Service and Social Impact at Auth0 added, “As a more mature company, we have a responsibility to leverage our product, resources, and reach to extend our support to the amazing nonprofit organizations around the world that are using technology as a force for good.”

To learn more about Auth0.org and its philanthropic initiatives or how to participate, please visit Auth0.org.

About Auth0

Auth0 provides a platform to authenticate, authorize, and secure access for applications, devices, and users. Security and application teams rely on Auth0’s simplicity, extensibility, and expertise to make identity work for everyone. Safeguarding more than 4.5 billion login transactions each month, Auth0 secures identities so innovators can innovate, and empowers global enterprises to deliver trusted, superior digital experiences to their customers around the world.

For more information, visit https://auth0.com or follow @auth0 on Twitter.

About Pledge 1%

Pledge 1% is a global movement that inspires, educates, and empowers every entrepreneur, company, and employee to be a force for good. Over 10,000 members in 100 countries have used Pledge 1%’s flexible framework to launch and scale their impact programs and donate 1% of either product, product, staff time, and/or equity to a charity of their choice. In particular, Pledge 1% is helping many companies on the path to IPO pledge equity. Pledge 1% member companies have already ignited half a billion dollars in new philanthropy via their equity pledges, which is proving to be one of the most effective ways of funding social impact work for years to come. To learn more about Pledge 1% visit pledge1percent.org or download the new CEO Equity Playbook today.

Media Contacts

Global Communications
Auth0
press@auth0.com

Matter for Auth0
auth0@matternow.com



Originally posted: October 8th, 2020






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1. What was the challenge the community was seeing due to COVID-19?

Like communities everywhere around the globe, here in the Phoenix-metro area, individuals who were deemed high-risk of contracting the novel coronavirus were afraid to leave their homes for even basic necessities. As a result, many of our community’s seniors didn’t have a way to get things like groceries or household supplies.

2. How does your solution solve this challenge or help? What tools did you use?

Our team came together to launch a platform for these vulnerable citizens in which they could request groceries and household supplies. The requests were then dispatched to our team members and whoever was available or in closest proximity to the individual who made the request would go pick up the items and drop them off at their doorstep. We’ve since had to shift to using Instacart and store delivery to fulfill orders since our statewide stay-at-home order was issued. But the program is still going strong, and our team has logged more than 300 volunteer hours with this effort.


It was truly amazing to see our team rally around this and bring it from idea to launch within 24 hours using Salesforce ServiceCloud, Communities and Chatter to facilitate it all.

3. Share an approved customer story.

We had so many heartwarming messages come in from people throughout the community. From a woman who was afraid to go out to stores to pick up basic supplies as she is the primary caregiver for her 81-year-old, gravely ill husband and her 91-year-old sister. From a 76-year-old couple who were in the “vulnerable” category. And from a 61-year-old woman who was battling breast cancer and diabetes, and simply needed bottled water and apple juice. Some families greeted us with a welcome party (while practicing distance of course!).

While these messages and reactions filled our hearts with joy, they were unexpected. For us, it about being of service to people who needed us most during this time.

4. What impact has your solution had so far?

Our founder, Thiru Thangarathinam committed $10,000 towards the purchase of needed items with each family able to spend up to $50. So far we’ve been able to serve 200 households with that fund, and we’re still going! Early on, the project caught the attention of one of our local business publications and TV news stations, and we saw a significant spike in requests, which is what we were hoping for. The local community has also been instrumental in getting information about this project to those who could benefit from it. It’s truly been amazing to see how many people have rallied around this effort.









At MST Solutions, we’ve taken the “Pledge 1%” but we are also committed to delivering impact in three core areas: community, colleagues and customers, which we refer to as our “3 Cs”. While this project had a direct impact on the community, it had an unanticipated ancillary impact on our colleagues. By redirecting our focus and coming together to support something bigger during a time of crisis, with so much uncertainty and unease, it left little room for grief. It brought us all closer together and reminded us what we’re capable of when we work together to solve complex situations.







Originally posted: October 8th, 2020