Changing the Culture of Giving: Why Tap4Change Exists

Most of us have donated at some point. Sometimes because someone stopped us in the street or knocked on the door with a story that made us feel guilty. Sometimes because something tragic happened and we reacted.

Tap4Change was born from my own experience as a donor and volunteer, and triggered by the bushfires in 2020.

Places like Mogo in NSW were abandoned to their fate. The system was overwhelmed. Support was slow, confusing and full of friction. While helping the community was inspiring, it also left me frustrated. Everything felt harder than it needed to be.

I could help because I had time, money and a car. Not everyone does. That realisation planted the seed:

Helping shouldn’t be that hard.

Revamping The Donor Experience

Today, giving doesn’t feel good. Letters in the mail. Unwanted calls. Street fundraising that feels uncomfortable. Somehow a one-time donation becomes a subscription that we have no idea how to modify.

Tap4Change changes that by making giving social, transparent, and rewarding. and easy.

We believe generosity is strongest when it’s shared. So we brought donors, charities and brands together to create a better experience:

• People can donate with friends so their impact grows.
• Charities get tools to increase transparency and improve their digital presence.
• Brands offer real rewards that encourage people to support causes they care about.

Everything else in life can be done in a few taps on a phone. Giving should be the same. Modern generations expect it.

The challenge is charities can’t adapt quick enough because donors don’t want their contribution funding infrastructure. No one wants to hear part of their donation paid for a CRM.

That’s why Tap4Change exists.

We take on that burden. Instead of acting like a payment processor with a charity sticker, we create demand and help reshape the culture of giving.

Our goal is simple: make generosity something Gen Z and millennials want to repeat, not something they feel pressured into.

And it’s working. Donors say it feels better. Charities say we solved a real problem. Brands see an ROI, a meaningful return for doing good.

Charity, donor, or brand: join the movement

Building Tap4Change has been a rollercoaster. There are highs and lows. What keeps us moving is seeing impact grow and hearing the stories from the people supported.

Hope also comes from watching collective action rise. Community-led flotillas. Movements around COP30. Groups like GetUp proving ordinary people can create pressure and change. Seeing people show up because they care is powerful.

That’s why we’re proud to align with Pledge 1%. Collective impact is our heartbeat. And it grows when we work together and involve brands that care.

We give time to community groups. We help organisations put more funding into impact instead of fundraising cost. And we make donating something people do with a smile.

If someone is thinking about getting involved, the advice is simple:

Do it.

You can’t go wrong doing good. Something always comes back. Whether it’s donating, giving time, joining Pledge 1%, or simply supporting a project — it matters.

There are 60,000 charities in Australia, yet only a few receive most donations. Many smaller organisations struggle because no one knows they exist.

So even if you can’t give, share them. Tell friends. Tell family. Spread the word.

Awareness is action.

Doing good creates more good, it inspires others to do the same.

About Tap4Change

Tap4Change makes giving social, transparent and rewarding. We help individuals, charities and brands grow collective impact together.

Join the movement at https://app.tap4change.org.