Supercharging our Pledge 1% Commitment to Scale Nonprofit Impact in the AI Era
We built Salesforce on the idea that business can be a platform for change. When Salesforce was founded in 1999, we committed to giving back 1% of our time, equity, and product to our communities, pioneering the Pledge 1% model alongside Atlassian. Because of this model, our social impact has grown exponentially, alongside our business. That small commitment has resulted in nearly $1 billion in philanthropy, 10 million volunteer hours, and more than 60,000 nonprofits and schools using free and discounted Salesforce technology. We’re even more inspired by the 19,000+ companies that have joined the Pledge 1% movement, igniting $3 billion in equity to fund social impact globally.
Today, on Giving Tuesday, we’re shining a spotlight on a program that is the ultimate fusion of our Pledge 1% pillars — combining our time, equity, and product to scale AI innovation in the nonprofit sector.
The Salesforce Accelerator — Agents for Impact program empowers nonprofits to harness the transformative power of AI to tackle the world’s most pressing challenges. By providing grant funding, our Agentforce technology, and invaluable pro bono expertise from Salesforce employees, the Accelerator helps organizations confidently build and deploy customized AI agent solutions. In just a few short years, the Accelerator has provided $11 million in grant funding and 3,700 pro bono hours, supporting 39 nonprofits that are making a real difference in communities every day.
Meet Pip: Pledge 1%’s New AI-Powered Impact Navigator
Now, we’re incredibly excited that Pledge 1% is the newest participant in the Accelerator program.
Dedicated to activating companies to contribute to a better world, Pledge 1% is amplifying its mission with the Pledge Impact Partner agent, affectionately known as Pip.
For the 19,000+ Pledge 1% members committed to creating lasting impact, Pip is the responsible business advisor they need, powered by Agentforce — the agentic layer of the Agentforce 360 Platform. Built on insights from thousands of purpose-driven companies, Pip will provide a personalized roadmap for embedding social impact into any business.
In its first phase currently under development, Pip will guide corporations through customized onboarding. It starts with a quick assessment of the company’s size, industry and goals then suggests personalized first-step actions, like announcing their commitment. Pip can then instantly draft press releases to formalize the commitment, helping founders move from intention to action faster than ever. With the help of Pip, Pledge 1% anticipates stronger early engagement, with a 30% increase of the number of new members attending welcome calls and designating a social impact lead within the first 45 days
By combining the expertise of the Pledge 1% community with responsible AI from Salesforce, Pip will free the Pledge 1% team to focus on the heart of their mission: empowering every company to leverage their unique assets for good. With Pip’s added capacity, the Pledge 1% team can spend time on high-value work, like providing expertise and guiding companies along their journeys to creating lasting impact.
AI is the most transformative technology of our time, capable of unlocking unprecedented growth and positive impact. Together, Salesforce and Pledge 1% are committed to providing a blueprint for action to help every company scale their social impact in the AI era and confidently move from good intentions to great, measurable, and lasting change.
Are you ready to scale impact with AI? Learn more about the Salesforce Accelerator — Agents for Impact program here.
