On December 5th, the Salesforce Bangalore office became a vibrant hub of purpose and collective action. The Pledge 1% Impact Exchange brought together India’s business leaders to celebrate a movement that has redefined corporate responsibility: the 1-1-1 model.
What began with Salesforce committing 1% of equity, technology, and time- has evolved into a global movement. Today, Pledge 1% ensures that giving back is not an afterthought, but a core component of a company’s DNA.
From Global Vision to Local Action
The evening opened with a powerful keynote from Naomi Morenzoni, SVP of AI for Impact and Sustainability Philanthropy. As a founding board member of Pledge 1%, Naomi shared an intimate look at the movement’s 26-year journey, reflecting on the early days of recruiting the very first “pledgers.” Her message was clear: intentionality drives systemic change.
The true heart of the event was seeing how this global vision is being localized through the “Spotlight India” stories of our Pledge 1% members:
- Purple Chillies: Guided by the philosophy of “enterprise with a heart,” Purple Chillies used their 1% commitment to digitally transform the Bembala Foundation. By implementing the Salesforce Nonprofit Success Pack, they moved Bembala from a manual, seven-page paper process to a scalable digital case management system, empowering the foundation to better support survivors of domestic violence.
- Atom360: As a pioneer in AI-driven healthcare, Atom360 is proving that technology can bridge the gap in rural wellness. Their flagship product, Berry.care, uses cutting-edge AI to provide early oral cancer screening via smartphones. By making screening affordable and portable, Atom360 is bringing life-saving diagnostics to underserved communities where specialized healthcare is often out of reach.
Forging the Future
The Impact Exchange truly came to life during our closing dinner. During the networking session, the room buzzed with new collaborations and ideas on how to scale impact across the Indian ecosystem.
This event proves that the spirit of giving is stronger than ever. We are proud to be both a founder and a champion of this movement, and we look forward to seeing how the connections made during this event will transform into real-world impact tomorrow. Thank you to everyone who joined us. Together, we are building a better, more sustainable future.
