Jacqueline Purcell
CFO, Rokt
📍New York, USA
What qualities do you think leaders need to have in today’s world?
Leaders need to be curious, courageous and humble.
If you had to describe your leadership style in one word, what would it be and why?
Grounded. I try to lead with perspective and calm judgment, especially when things are moving quickly or stakes are high.
How does your company’s Pledge 1% program help shape the kind of workplace culture you believe in?
Being a force for good is one of Rokt’s core values, and our Pledge 1% commitment brings that value to life. It helps shape a culture where giving back is embedded in how we think about success and the role we play in the communities in which we live and work.
This year marks the 7th year of Pledge 1%’s #WomenWhoLead campaign. How can companies champion and support female leadership?
Companies champion female leadership by creating environments where women have real opportunities to grow, lead, and take risks. That means investing in mentorship and sponsorship, ensuring equitable access to opportunities, and building cultures where diverse perspectives are genuinely valued and supported.
If you could write a note to your younger self on her first day of work, what would it say?
Don’t hold back. Be confident in your voice, take the opportunities in front of you, and remember that growth often comes from stepping forward before you feel completely ready.
